Baking consumer clever use of paper package paper characteristics into the decisive victory

Packaging designers can make the best use of the paper's properties to create the perfect baking package. Therefore, baking food packaging enters the era of paper packaging, and paper packaging also provides protection for the safety of baked goods. Baking packaging is more creative, interesting, stylish and practical. The colorful and colorful baking packaging is a beautiful landscape on the Baking Exhibition. Baking and packaging is an important fashion product.

Paper materials have evolved from traditional single-type diversity and functional specialization. The paper type packaging based on paper and paperboard has the advantages of low cost, resource saving, easy mechanical processing, more environmental protection, no pollution, easy recycling, and recycling.

In addition, consumers are more inclined to buy freshly baked bread at the bakery. Small packages with small portions and single servings can satisfy consumers' demand for controllable weight and portable snacks, even though small packages have higher units. cost. It is expected that the small share package will have a huge development prospect.

Faced with the rapid development of the baking industry and the variety of baking packages, the packaging materials and technical equipment that manufacturers must pay attention to are still the key issues. In the future, bakery packaging will be more closely integrated with bakery products. With the development of stereo specifications, colors and patterns will be more creative and trendy. Bakery packaging will also take into consideration various requirements such as product display and portability, and be more practical to increase customer satisfaction. Attractive. The rapid development of the baking industry led to the development of diversified bakery packaging. Statistics show that from 2008 to the present, the annual growth rate of the domestic bakery industry's sales revenue is around 30%, an alarming rate. From a realistic point of view, the penetration of baked goods in the third and fourth-tier cities and the rural market is intensifying, and bakery products such as bread have gradually become one of the staple foods for breakfast for residents of our country. From the perspective of age, the consumer groups are also expanding, with coverage from children to seniors. It is predicted that in 2017, the sales revenue of the bakery industry in China will reach 465.829 billion yuan.

Thanks to the robust domestic market demand, the Chinese bakery packaging industry has shown a healthy, rapid and sustainable development. With the continuous development of our country's economy and the constant renewal of technology, the competitiveness of the baking and packaging industry continues to increase, the industry scale continues to expand, and businesses have developed rapidly. Baking has maintained a rapid increase in economies of scale. However, affected by the national policy, the high-end baking market, especially the high-end moon cake market is no longer beautiful, the high-end over-packaged market represented by moon cakes shrank, while the mid-end and mid-to-high-end markets were affected by the policy, the business grew rapidly, and new competition in bakery packaging. Pattern is forming.