Brief Analysis of Chinese and Foreign Textual Drawing and Application of Packaging and Decoration

The packaging and decoration screen is a trinity art form composed of patterns, texts, and colors. The writing of the text is not only an important means of packaging and decorating design, but also an important condition for the success of packaging and decorating design. Almost all decorating pictures can not be separated from the text. The text is the mouth of a product package. It can introduce itself to the product. The rich and varied Chinese and foreign languages ​​are often used on the decorating screen to appeal to consumers. The brand name, product name, production unit, usage, use method, and other related texts on the decoration screen are all required to be expressed in words. Decorating pictures and text design have their inseparable relationship.

With the rapid development of the international market and the domestic market, commodity packaging has evolved from the protection and beautification of goods to the enhancement of competitiveness among similar products. It requires that when commodities are displayed on the "supermarket" and general sales market, they should have " Instantly conveys the function of conveying the content of goods to meet the needs of "shelf competition". The brand names and names on the decoration screens must be prominent and should be distinctive and intensely irritating. They must meet the necessary conditions for highly concentrated goods and fierce market competition. Practice has proved that the layout of the fonts and texts and the artistic level of drawing and writing have a very important influence on the entire packaging picture. However, Chinese and foreign languages, in addition to the function of describing and communicating the content of the goods, constitute an important factor in the beauty of the decoration. Specifically, such as common decorative packaging of goods and product advertising design, the screen is often without any decoration, but simply use the artistic image of the text to form and combine to win. It is the use of an appropriately sized textual image to subtly highlight the name of the brand or the name of the product, and to form a substrate or color block on the screen in place of the pattern ornament. This text-based decorating picture has become a trend as the main medium for introducing merchandise.

The Characteristics and Application of Chinese Calligraphy Art

Calligraphy is one of the most important parts of our country's traditional art. It is a precious cultural heritage of our country. It is full of distinctive ethnic characteristics and unique styles. The Chinese calligraphy art has a long history. It originated from the image. It was originally developed from the pattern symbol through the evolution of Oracle, Daxu, Xiaoyi, Li, Zhangcao, Yi, and Nowao. It has become a variety of books and has become a calligraphy art. The calligraphy commonly used in the decoration of goods includes several kinds such as regular script, official script, regular script, and running script. Each type of calligraphy has its own characteristics that cannot be replaced by each other.

The Chinese calligraphy art has been widely applied to some traditional packaging to express the temperament of our nation and the beauty of the nation. It can not only improve the style of packaging and decoration, display the characteristics of the Chinese nation, but also enhance the reputation and status of Chinese goods in the international market. . Because Chinese calligraphy art has a high degree of decorativeness and artistry, combining it with different products and applying it to packaging and decorating has broad prospects. On the decorating screen, it can not only express the form of words, but also play a role in introducing and propagating the goods, and can also express its unique artistic taste. It can be used in combination with patterns and colors to decorate and beautify the goods. In terms of specific applications, different kinds of calligraphy are used according to the characteristics of different products, and they are applied to the decoration screen. If used properly, the image of calligraphy can not only appeal to consumerism, but also can often cause people to psychologically The associations thus inspire people's feelings. The use of archaic or rhetorical texts can produce a quaint sensation for the packaging of goods, with a strong artistic hue.

In recent years, there have been quite a few designs on the packaging of Chinese famous wines, traditional handicrafts, and local specialties, as well as cosmetics. This has resulted in good visual effects due to the use of Chinese calligraphy. Such as: "canna" three words are written in line, because the pen is bold and unrestrained, it shows a line of beauty. Another example is the "Tieguanyin" word on the tea carton packaging and the "Xiangxiu" word on the Xiangxiujin box packaging are in the form of a regular script, making the picture look simple and elegant; again as the traditional Chinese medicine carton packaging written in the script type "eucommia "" And Beijing supplement wine carton packaging "Jones" word is the use of lively and dignified official script font. Give people a simple feeling, to dignified, simple, simple and honesty. These pictures all reflect the national characteristics of China and strengthen the decorative effect of Chinese calligraphy art in packaging and decoration. In short, in the application of calligraphy, try to use the diversity and uniqueness of calligraphy. Regardless of the type of font used or the method of processing adopted, it cannot be separated from the content of the product and the needs of consumers. To meet the actual needs of identifying goods and buying goods.

Writing and Application of Chinese Fine Arts Characters

The so-called "artistic characters" are art fonts that have been artistically processed. They are a kind of writing art that uses decorative techniques to beautify words, and are a kind of writing art that uses decorative techniques to beautify words. It has a striking artistic image and an elegant and flexible art structure that is more modern than the traditional calligraphy art. The common modern art characters are basically a new type of font that is processed and processed according to the organization and structure of the printed body. There are a wide variety of Chinese art characters. Apart from the commonly used art forms such as Song-style, imitation-song, and black-body, these fonts have undergone some changes in artistic processing or in strokes and structures, and the ever-changing variants created by them. After mastering the Arial art characters, it is not difficult to master the variant characters. The basic strokes of Chinese characters are roughly divided into dots, horizontal, vertical, corners, picks, angles, and hooks. These eight basic strokes are the basis for the change of modern art characters. Both traditional calligraphy and art characters have different forms of beauty and can give people a sense of beauty. In the specific design, no matter which type of font is used, the unified principles of form and content should be followed, so that the feeling of Chinese traditional calligraphy or modern art characters in the sense of form should be consistent with the sense of the content of the goods. Strive to make the text visually clear, clear, and achieve a harmonious, strong effect. When the Chinese art characters are used in a specific way, the choice of fonts requires some rigorous neatness; some require softness and refinement, and others require a light and lively atmosphere. In the art of text processing, in order to make the art characters produce a corresponding effect, they can be processed through artistic processing. Such as image changes, decorative changes, changes in the actual situation, color changes, changes in the thickness of the lines and changes in the straight, plane and three-dimensional changes and changes in the overlap and combination and so on. In the font processing, due to the different changes in the shape of the characters, different atmospheres can be reflected in the packaging and decoration, so as to produce different effects, different personalities and different feelings. For example, the shape of the square gives a feeling of correctness and prudence; the rectangular shape can make people feel soft and beautiful; the shape of the flat square appears to be straight and smooth; the inclined shape gives people a sense of forward impact, fluidity, and instability. And shrugging glyphs give people a sense of ups and downs. From this we can see that different forms of text images will have different associations and roles in people's minds.

Practice has proved that the image of different font arts can make people think at a glance what content it is. For products such as hardware, the theme text design on the screen should give people a solid and durable feeling. Therefore, the use of correct and bold black body art characters is better than using Arial art characters or traditional calligraphy because it is simple and crude. Awesome, eye-catching advantages. Contrary to this, children's toys or other children's products packaging should be adapted to the child's lively character in word design. Therefore, the use of lively art characters is more affectionate than the use of bold characters. It is more appropriate to apply the variant art characters to some refreshing and delicious beverages and other food packaging than to use old-fashioned 篆 and 隶-type calligraphy. This kind of processing method to express product features through text images cannot be ignored. Whether or not the art characters are properly used in decorating pictures not only affects the expression of attributes, but also determines the artistic effect of the entire picture. Of course, the theme text of the screen cannot be dealt with in isolation, but it must be connected with the various components of the screen to complement each other and complement each other in order to achieve a perfect artistic effect.

Latin font features and manifestations

Most foreign languages ​​are spelled in Latin letters. The art of drawing letters in the Latin alphabet has a great influence on the Chinese Pinyin for export goods and for packaging and decoration of domestic products. The Latin alphabet is a type of Latin alphabet borrowed from ancient Greek and modified to express Latin. The Latin alphabet is arranged in accordance with the voice from A to Z for a total of twenty-six. There are more than 60 countries that use Latin alphabet in the world. The Chinese alphabet is also used in the Latin alphabet. It has actually become a universal letter in the world. The Latin alphabet is very rich. The types of letters mainly include ancient Roman, modern Roman, evolved Roman, classical and modern Gothic, Italian italics, undecorated threads, decorative bodies and foreign languages ​​that have changed from them. Calligraphy, fine arts, etc.

There are various manifestations in the design of Pinyin texts currently used in foreign packaging for foreign language and domestic product packaging. Such as special arrangements, composition of image characters, strokes intertwined with each other, the use of strokes to each other, the recurrence of text, the exaggeration of individual strokes, highlight the decoration of the prefix, the meaning of the glyphs, such as overlapping painting. For example, the expression of the composition of image characters and image art characters, also known as “drawing characters”, is common in packaging and decoration and trademark design. Using letters to combine product content, if properly handled, can also allow people to see what the product is on the packaging. Such as:

Using different shapes of the two "i" letters to express different contents of the merchandise, the first is through the flame, giving a sense of light, so that people can see that it is a lighter's product packaging; the other is a lipstick advertising design, Word processing also uses the "i" letter to express the image of a lipstick. Both examples show the meaning of certain things and the contents of the merchandise through textual images, which make people aware of it and thus increase the temptation to sell merchandise.

There are many ways to express the use of Latin art characters. However, one point should be raised, that is, whether the contents of the decoration of the merchandise on the merchandise on sale or for export include trademarks, brand names, product names, production units, and other written descriptions. All of them must be well-designed and coordinated with the trademark, brand name, and product name center, combined with product content and composition position, writing style, font size, and color application, to achieve good results.

Source: Guangdong Packaging He Jialun