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[China Packaging Network News] At present, digital printing and packaging technology is increasingly recognized by the market. Short-term printed materials are emerging in an endless stream. Personalized packaged printing has become one of the effective tools used by brand owners to attract customers. The world-famous beverage company Coca-Cola has already put it into practical use, and has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved corporate brand influence and gained high recognition from the market. What needs to be emphasized is that Coca-Cola is just the beginning. There are already many brands on the market that have begun to provide consumers with personalized packaging. For example, Absolut Vodka, the use of 4 million unique personalized design of the wine label, making it a favorite of consumers.
Nowadays, technological innovation has generated a huge boost in the packaging industry. Both Heinz Group and Qiang Brew Beer Co., Ltd. strive to deliver positive energy to consumers on product packaging and soft light when they open the package.
Although the packaging industry is trying its best to adopt new technologies, there are still some things that cannot be achieved. For example, it is difficult to distinguish the packaging of goods sold in an online store, and it is always difficult for a courier to distinguish the difference in the delivery of a package. If brands can distinguish between the packaging of sold goods and other e-commerce packages, the results will be very different.
How should we apply these innovative technologies to specific packaging? Nostalgic feelings will always exist. Naturally concise designs and packaging that are rich in green concepts will always win consumers' recognition, emphasizing that functional packaging will also make consumption. The person got an unexpected surprise.
In some low-tech products, many packaging machines currently produced in China have already met the requirements of the US market and are most likely to achieve breakthroughs in the short term. However, on fully-automatic balers, labelers, carton sealers and robots, Chinese-made machinery cannot compete with German, Italian and Japanese products.
Through the improvement and optimization of technology, realizing the localization of high-end packaging equipment is just around the corner. Through the continuous application and promotion of high-tech, and arming and strengthening the overall level of the industry, China will continue to advance toward the direction of the world packaging center.