L'Oreal's domestic market is optimistic about future development

Driven by the strong consumption power of the Chinese market, the L'Oreal Group, a “beauty kingdom” giant that has entered the Chinese market for more than 10 years, has faced the global financial crisis, adhered to forward-looking investment, integrated global business models into localized thinking, and continuously improved its business philosophy. The market performance has risen against the trend. In 2008, L'Oreal achieved sales of 6.952 billion yuan in the Chinese market, an increase of 27.7% over the previous year. It has maintained a double-digit growth momentum in China for eight consecutive years. China has become one of L'Oréal's top ten global markets. Some experts predict that China's cosmetics market will grow by 12% in 2012, which is in line with the European and American markets, driven by the beauty wave of Chinese cosmetics consumption habits increasingly in line with the world's popularity. The L'Oréal Group is optimistic about China's rising consumer potential and is strengthening its market presence, making China the largest market in the future.

L'Oreal, which has experienced a hundred years of history, uses high-tech means to temper the unchanging quality and continues to bring surprises to women around the world who love beauty. Today, L'Oreal has 26 international brands, hair care, skin care, fragrance and cosmetics products, which are sold in more than 130 countries around the world. In the more than 10 years of hard work in the Chinese market, L'Oreal has set up high, medium and low markets with different brands in order to let products enter thousands of households and target the different levels of Chinese consumers. Commercial buildings, supermarkets, specialty stores, hair salons, pharmacies and networks have formed a pyramid-shaped strategic structure with diverse channels. L'Oréal (China) President Gai Paul recalled the process and said: L'Oreal's stable and healthy development in China proves the adaptability and sustainability of its brand in the Chinese market. In January of this year, L'Oreal became the designated sponsor of the 2010 Shanghai World Expo cosmetics project, and will open a new chapter in the color.

L'Oréal's successful sustainable development is inseparable from scientific concepts. The beauty of the brand is pursued in many ways. For example, for nearly 20 years, L'Oreal has been working hard to find packaging solutions that have the least impact on the environment. As early as the 1990s, L'Oréal proposed a global package weight reduction program to reduce transportation, energy and material costs. The result was that the weight of a shampoo bottle fell from 24 grams in 1996 to 18.5 grams in 2007. Since 2007, all of L'Oréal's paper and paperboard used for packaging comes from sustainably managed forest resources.

Seven years ago, L'Oréal put forward a commitment to sustainable development to the world's industry, and made great efforts to reform the production process. In the five years from 2002 to 2007, L'Oreal achieved 95% waste recovery, 13% reduction in packaging, 17% reduction in energy use, 24% reduction in CO2 emissions, and 23% reduction in water consumption. The amount, 26% of the waste produced a reduction. As L'Oréal actively practices its commitments, it has also made great efforts to protect the living environment of human beings while bringing beauty to consumers. In 2007, it was named one of the world's top 100 sustainable enterprises.

With the expansion of L'Oreal's global market, more challenges are presented to the product. Led by scientific research, L'Oréal has in-depth research and praise of "the diversity of beauty." According to reports, L'Oreal has measured the skin color of women around the world, delineating 63 different skin color areas. In order to develop products that are more suitable for Asian women's hair and skin, L'Oreal has established hair and skin research institutes in Shanghai and Japan, China, specializing in cultural background, consumption habits, and bloodline characteristics. Lan Zhenzhen, vice president of L'Oreal (China) Co., Ltd. said that integrating professional science into the brand image is an important factor in ensuring the success of L'Oreal in the past 100 years. We must continue to do so.
 

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