Newspapers become packaging for beverage bottles

[Chinese Packaging Network News] The paper media industry in the world is facing the challenge of marginalization. The newspaper industry in Japan once again made some minor and good-faith changes, so that more young people pay attention to the habit of reading newspapers. Note that this is not a one-time charity event. Around one idea, they have derived different implementation plans. In approximately 2014, the Japanese daily news found that fewer and fewer young people buy newspapers every day, but more and more young people buy bottled mineral water every day. So they decided to turn newspapers into drink bottles. The packaging, so that there is more than one channel for young people to read newspapers, but they also deliberately reduced the pricing of bottled water in the implementation of the activities, so that every consumer can afford, originally about 6 yuan The mineral water that can be bought by the renminbi now only costs three bucks. An unexpected result, using newspapers for packaging, not only did the design not only reduce the forcing, but also the recognition on the shelf is quite high.