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2 Advance consciousness is important. The forward consciousness is always young and always full of vitality. It will always be the market leader. As a designer of packaging and decorating, your work is designed to serve the market, so you must have a sense of ahead of time, have a sense of ahead of time, in order to make the design of product packaging along with the product walk in the forefront of the times.
So how can decorator designers have this sense of advancement? In my opinion, we need to develop a few habits:
(A) From the market, it is very difficult to innovate and innovate in comparison. It is not innovative to close a house behind closed doors. Only by going out and going to the society and going into the market to see more, look at the packaging of goods and commodities, compare them, and find out what is new and unique and unique, and inspire yourself by looking at and comparing. Inspired by creativity, you will find something in your own image space that is better than something that is newer than it is, thus enhancing your creative and creative level. In addition to the above, the innovative method can also consider how to improve and change its own ideas on the basis of existing products or packaging. As for its own ideas, it should also assume more new solutions, such as A program, B program , C program, D program, and so on, and then establish the program that they think is more "innovative" and innovative. These proposals can be given to the people around them to solicit their opinions in many ways and they can be recognized by most people. This plan has become a successful plan.
(B) dare to take the road innovation that others have not walked, you are thinking too much. Think of something that others didn't think of, and go for the path that others haven't walked. The so-called multi-thinking, the first is to dare to think and often think. This kind of daring is thinking about the creative design of the interior design that they are engaged in. There are more ideas, more ideas, and sometimes even whimsical thoughts. "Not practical?" This does not matter. The problem is to be able to think and dare to think. This is very valuable. It is understandable that the imagination of the Himalayas, as it were envisaged, could lead to the introduction of the warm heat of the Pacific Ocean and Atlantic Ocean, although this cannot be achieved. For example, in the aspect of corporate image construction, Wuliangye Distillery Co., Ltd. uses a bottle as a model and built the office building of the factory. The idea is unique, the image is spectacular, and it leaves a deep impression. In fact, even aircraft, heaven, submarines into the sea are all produced in the daring.
In addition to daring to think, designers must think more, think constantly, think new ideas, think out new roads, think about inspiration, and think of new ways of expression. There must be “a poem that breaks a thousand lines.†spirit. It should be explained that this kind of thinking does not mean drilling a horn. It means to think of a few good ideas, to come up with a few good ideas, and to come up with a few good ideas. At the same time, we must think about where others do not think, think about things that others did not think, and take the road that others have not gone through. Only in this way can we create our youth forever and we can keep the design works in keeping with the times.
3 Advertising A good graphic design, including packaging, posters, and displays, is inseparable from good advertising language. Because a good slogan is not only the crowning touch of a work, but more importantly, it can attract a person’s attention and walk into the depths of a work or a product through the slogan's guidance, or that the slogan is Declaration of a work and product. In everyday life, it is not difficult for us to notice this phenomenon. Such as: Shuanghui Wangzhong ham sausage advertising slogan is "Wang Wang's taste, the world's people's taste." Toyota Motor's slogan is "There must be a road before the car and there must be a Toyota car." Jule's advertisement is "into the new century, drink a new trend" and so on. These slogans are not only wonderful, concise, and rich in culture but also have a long aftertaste, making them unforgettable.
So, how should packaging and decoration designers establish this kind of advertising awareness? The author thinks:
(a) It should be seen that the slogan is the eye of a package or poster. If a good package or poster has no slogans like a pretty girl who has no eyes, she will naturally lose its brilliance and charm. Therefore, slogans cannot be used in packaging and posters. As a designer, we must also pay attention to the role and value of this slogan, and leave it room for it at all times. For example, the author recently saw several posters of the first printing factory in Henan Province: one is the photography of a car; the other is a photography of a tap washing tomatoes; one is a rose and the underwater world. The combination of paintings. These pictures are more sturdy from the point of view of photography and printing, but it is unclear what theme they want to express, because the overall picture has only one line of nail-sized words in the lower right corner of the picture in addition to the above content. The first printing factory in Henan Province did not see anything else. For this matter, I deliberately asked the person in charge of the plant to ask for the intent of the screen design. However, the other party did not answer the previous sentence for a long time. In the end, he had to say: “That is, it is said that the printed products are not badâ€. In fact, if the above picture shows a slogan with a sentence or two (a fist-sized text), such as "old printing, a new look" (the factory is a famous old printing factory in Henan) or "clearly to let you see To the ant's hair, etc., this way, the effect of securing its propaganda printing will be revealed. Therefore, it is very important that the advertising language plays a role in a package or poster.
(b) Designers should learn to extract good slogans for packaging (posters).
We should also see that sometimes slogans are the theme of a package and poster, or the best way to help people go to the theme of the picture, so it is inseparable from the contents of the package or poster. It is both a guide to content and two wings for expressing content. The question is how to refine a good slogan, but it is not an easy task. This requires packaging and decoration designers to pay more attention to strengthening literary culture and increase the accumulation of literary knowledge in order to understand the basic situation of a product package or poster. Afterwards, we have targeted creation. And to create more than a few programs, more to seek the views of manufacturers and users and other people's suggestions, to be simple, clear, and at a glance. In the process of creation, it is necessary to pay attention to the reflection of packaging and posters on the market, among consumers and their audiences. Don’t irrelevant or irrelevant, or the wind cows are not equal, then they will not play a good role. It will even backfire. (To be continued)
So how can decorator designers have this sense of advancement? In my opinion, we need to develop a few habits:
(A) From the market, it is very difficult to innovate and innovate in comparison. It is not innovative to close a house behind closed doors. Only by going out and going to the society and going into the market to see more, look at the packaging of goods and commodities, compare them, and find out what is new and unique and unique, and inspire yourself by looking at and comparing. Inspired by creativity, you will find something in your own image space that is better than something that is newer than it is, thus enhancing your creative and creative level. In addition to the above, the innovative method can also consider how to improve and change its own ideas on the basis of existing products or packaging. As for its own ideas, it should also assume more new solutions, such as A program, B program , C program, D program, and so on, and then establish the program that they think is more "innovative" and innovative. These proposals can be given to the people around them to solicit their opinions in many ways and they can be recognized by most people. This plan has become a successful plan.
(B) dare to take the road innovation that others have not walked, you are thinking too much. Think of something that others didn't think of, and go for the path that others haven't walked. The so-called multi-thinking, the first is to dare to think and often think. This kind of daring is thinking about the creative design of the interior design that they are engaged in. There are more ideas, more ideas, and sometimes even whimsical thoughts. "Not practical?" This does not matter. The problem is to be able to think and dare to think. This is very valuable. It is understandable that the imagination of the Himalayas, as it were envisaged, could lead to the introduction of the warm heat of the Pacific Ocean and Atlantic Ocean, although this cannot be achieved. For example, in the aspect of corporate image construction, Wuliangye Distillery Co., Ltd. uses a bottle as a model and built the office building of the factory. The idea is unique, the image is spectacular, and it leaves a deep impression. In fact, even aircraft, heaven, submarines into the sea are all produced in the daring.
In addition to daring to think, designers must think more, think constantly, think new ideas, think out new roads, think about inspiration, and think of new ways of expression. There must be “a poem that breaks a thousand lines.†spirit. It should be explained that this kind of thinking does not mean drilling a horn. It means to think of a few good ideas, to come up with a few good ideas, and to come up with a few good ideas. At the same time, we must think about where others do not think, think about things that others did not think, and take the road that others have not gone through. Only in this way can we create our youth forever and we can keep the design works in keeping with the times.
3 Advertising A good graphic design, including packaging, posters, and displays, is inseparable from good advertising language. Because a good slogan is not only the crowning touch of a work, but more importantly, it can attract a person’s attention and walk into the depths of a work or a product through the slogan's guidance, or that the slogan is Declaration of a work and product. In everyday life, it is not difficult for us to notice this phenomenon. Such as: Shuanghui Wangzhong ham sausage advertising slogan is "Wang Wang's taste, the world's people's taste." Toyota Motor's slogan is "There must be a road before the car and there must be a Toyota car." Jule's advertisement is "into the new century, drink a new trend" and so on. These slogans are not only wonderful, concise, and rich in culture but also have a long aftertaste, making them unforgettable.
So, how should packaging and decoration designers establish this kind of advertising awareness? The author thinks:
(a) It should be seen that the slogan is the eye of a package or poster. If a good package or poster has no slogans like a pretty girl who has no eyes, she will naturally lose its brilliance and charm. Therefore, slogans cannot be used in packaging and posters. As a designer, we must also pay attention to the role and value of this slogan, and leave it room for it at all times. For example, the author recently saw several posters of the first printing factory in Henan Province: one is the photography of a car; the other is a photography of a tap washing tomatoes; one is a rose and the underwater world. The combination of paintings. These pictures are more sturdy from the point of view of photography and printing, but it is unclear what theme they want to express, because the overall picture has only one line of nail-sized words in the lower right corner of the picture in addition to the above content. The first printing factory in Henan Province did not see anything else. For this matter, I deliberately asked the person in charge of the plant to ask for the intent of the screen design. However, the other party did not answer the previous sentence for a long time. In the end, he had to say: “That is, it is said that the printed products are not badâ€. In fact, if the above picture shows a slogan with a sentence or two (a fist-sized text), such as "old printing, a new look" (the factory is a famous old printing factory in Henan) or "clearly to let you see To the ant's hair, etc., this way, the effect of securing its propaganda printing will be revealed. Therefore, it is very important that the advertising language plays a role in a package or poster.
(b) Designers should learn to extract good slogans for packaging (posters).
We should also see that sometimes slogans are the theme of a package and poster, or the best way to help people go to the theme of the picture, so it is inseparable from the contents of the package or poster. It is both a guide to content and two wings for expressing content. The question is how to refine a good slogan, but it is not an easy task. This requires packaging and decoration designers to pay more attention to strengthening literary culture and increase the accumulation of literary knowledge in order to understand the basic situation of a product package or poster. Afterwards, we have targeted creation. And to create more than a few programs, more to seek the views of manufacturers and users and other people's suggestions, to be simple, clear, and at a glance. In the process of creation, it is necessary to pay attention to the reflection of packaging and posters on the market, among consumers and their audiences. Don’t irrelevant or irrelevant, or the wind cows are not equal, then they will not play a good role. It will even backfire. (To be continued)