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6 Cultural awareness As mentioned before, packaging and posters are part of corporate culture. Since it is a corporate culture, the cultural taste must be reflected. If there is no cultural taste, such packaging and posters are a body without a soul, a zombies that are tangible and avatar. Such a work is a failure that has no meaning at all, and naturally cannot achieve the cultural connotation that should be expressed. It can be said that whether it is Chinese or foreign, whether it is historical or modern, all packaging or posters that are respected by people are successful with a healthy, positive and rich cultural connotation. Such as Shuanghui Wang Zhongwang ham sausage packaging and posters, specifically designed a young, cute, Weiwei fear of male lions, and as a mascot of this product image, in fact, this is a cultural communication. The product appeared in the consumer market and suddenly attracted the attention of many consumers. Annual sales increased from a few million yuan in the beginning to tens of millions of yuan now. To this end, dozens of newspapers and magazines, such as "Manager Report", "China Food News", "Market Economy Herald," and "Manager" magazine, have called "King of Lions" and "Shuanghui Wangzhong Wang Yuan" Wang and "Qiao Feng sent me on the Qingyun by force" published articles, affirming this "little lion." And in 2000, it was rated as the best public relations planning case by the Henan Provincial Public Relations Association, and the designers were therefore rated as Top Ten Planners.
The success of this case is, in the final analysis, the success of cultural infusion. Because the Chinese nation is known as the "Oriental Lion." With the addition of the Tiananmen Huabiao scorpion, it is also a male lion. Therefore, the integration of this culture can arouse people's resonance and naturally drive the sales of the affiliated carrier products on the market. If we look at the packaging of many wines, the packaging of food, the packaging of clothing, and especially the packaging of some gifts, we have won people's favor with a strong cultural image. Therefore, the decorator must have such a cultural awareness. Naturally, it is necessary to pay attention to several points:
1 Stick to reading more books in peacetime, read more literary and historical books, and cultivate a solid cultural foundation.
2 Study more people's designs and see how people integrate the culture and packaging (poster) carriers into one, and reach a very elegant level.
3 We must have a comprehensive understanding of the design objects we are engaged in, understand its production background, cultural appeal points and its consumers (or readers), and specifically incorporate cultural content.
4 Also pay attention to the positive development of cultural content, which is loved by the majority of people, and avoid the vulgar content of unhealthy low-level indecisiveness in the design.
5 Also be careful not to plagiarize other people's already expressed content. If it is necessary to do so, you must change it in terms of form and content, and do not copy it entirely. In a word, culture also needs a new look. It must form a unique cultural language and strive to be elegant and extraordinary.
7 Originality Consciousness When we look at a work of art, or see a mature artist, it is not difficult to find the artistic style with distinct personality. This style of art is also the result of their original consciousness. Although the careers of packaging and decorating designers are practical and functional, they cannot deny the originality of artistic creation and the distinctive artistic features formed by this originality. In this respect, we can look at the packaging of Japan, the packaging of Taiwan, and the packaging of Western Europe, and it is not difficult to find its distinctive personality style. In particular, Japan's packaging design is very distinctive, and a designer is a style. When you look at a design, you can almost tell who the man came from. In addition to this type of work with personality characteristics, it is a designer who has already been basically "shaped" and will constantly appear "work on". This kind of work is an innovative work based on self-negation. This is the result of the dominance of original consciousness.
To cultivate this sense of innovation, decorator designers should grasp two points: First, dare to find new ways and highlight personalities. It is right to learn from the predecessors. It is more correct to learn from the successes of the predecessors, but there is one thing. Once caught in a model framework of others, things are not good. As Qi Baishi once said, learning me lives like me. That's what I mean. Some people also say that the first innovation to come out of the new road is also called the smart person. The third way to go down this road is a big idiot - this is the best explanation for innovation. Through this explanation, it can be concluded that the so-called originality is to dare to take a new path. Have your own unique insights to highlight your unique personality. Why is it necessary to propose a “daring†word when walking a new road? Because it takes courage and courage to take a new road. It takes a bit of a rebellious spirit. With this spirit, it also has this kind of original consciousness. Under the control of this kind of original consciousness, we must pay attention to the formation of our own personality characteristics, and design a logo for our own personality to form our own style.
We can also see this from the art of calligraphy. All the works that can be used by later generations and can be passed down are almost all innovative works of the time, or they represent works with individual styles. This is most evident in modern calligraphy schools. Such as Shu Tong, Qi Gong, Liu Bingsen, etc., their works reflect their originality and personality. The same is true of the decor design.
The second point: Do not satisfy yourself. Do not be satisfied with the status quo. Innovation is a kind of eternal dissatisfaction. It is not satisfied with its own past, nor is it satisfied with its own status. No matter how much success it has achieved, it still insists on continuing to innovate, maintain its passion, and explore its own future.
1 Pursue in the unknown, discover in the unknown, and sublimate new realms in the unknown. Because art can only maintain its vitality through innovation.
2 It should be thought that when exploring a new form of artistic expression, this space is very broad. Only by continuous exploration can we constantly discover many new things. Therefore, innovation is constantly exploring.
3 The status quo and new changes in the industry should always be studied. It is necessary to continue to innovate on the basis of this new change and raise it to a new level. (To be continued)
The success of this case is, in the final analysis, the success of cultural infusion. Because the Chinese nation is known as the "Oriental Lion." With the addition of the Tiananmen Huabiao scorpion, it is also a male lion. Therefore, the integration of this culture can arouse people's resonance and naturally drive the sales of the affiliated carrier products on the market. If we look at the packaging of many wines, the packaging of food, the packaging of clothing, and especially the packaging of some gifts, we have won people's favor with a strong cultural image. Therefore, the decorator must have such a cultural awareness. Naturally, it is necessary to pay attention to several points:
1 Stick to reading more books in peacetime, read more literary and historical books, and cultivate a solid cultural foundation.
2 Study more people's designs and see how people integrate the culture and packaging (poster) carriers into one, and reach a very elegant level.
3 We must have a comprehensive understanding of the design objects we are engaged in, understand its production background, cultural appeal points and its consumers (or readers), and specifically incorporate cultural content.
4 Also pay attention to the positive development of cultural content, which is loved by the majority of people, and avoid the vulgar content of unhealthy low-level indecisiveness in the design.
5 Also be careful not to plagiarize other people's already expressed content. If it is necessary to do so, you must change it in terms of form and content, and do not copy it entirely. In a word, culture also needs a new look. It must form a unique cultural language and strive to be elegant and extraordinary.
7 Originality Consciousness When we look at a work of art, or see a mature artist, it is not difficult to find the artistic style with distinct personality. This style of art is also the result of their original consciousness. Although the careers of packaging and decorating designers are practical and functional, they cannot deny the originality of artistic creation and the distinctive artistic features formed by this originality. In this respect, we can look at the packaging of Japan, the packaging of Taiwan, and the packaging of Western Europe, and it is not difficult to find its distinctive personality style. In particular, Japan's packaging design is very distinctive, and a designer is a style. When you look at a design, you can almost tell who the man came from. In addition to this type of work with personality characteristics, it is a designer who has already been basically "shaped" and will constantly appear "work on". This kind of work is an innovative work based on self-negation. This is the result of the dominance of original consciousness.
To cultivate this sense of innovation, decorator designers should grasp two points: First, dare to find new ways and highlight personalities. It is right to learn from the predecessors. It is more correct to learn from the successes of the predecessors, but there is one thing. Once caught in a model framework of others, things are not good. As Qi Baishi once said, learning me lives like me. That's what I mean. Some people also say that the first innovation to come out of the new road is also called the smart person. The third way to go down this road is a big idiot - this is the best explanation for innovation. Through this explanation, it can be concluded that the so-called originality is to dare to take a new path. Have your own unique insights to highlight your unique personality. Why is it necessary to propose a “daring†word when walking a new road? Because it takes courage and courage to take a new road. It takes a bit of a rebellious spirit. With this spirit, it also has this kind of original consciousness. Under the control of this kind of original consciousness, we must pay attention to the formation of our own personality characteristics, and design a logo for our own personality to form our own style.
We can also see this from the art of calligraphy. All the works that can be used by later generations and can be passed down are almost all innovative works of the time, or they represent works with individual styles. This is most evident in modern calligraphy schools. Such as Shu Tong, Qi Gong, Liu Bingsen, etc., their works reflect their originality and personality. The same is true of the decor design.
The second point: Do not satisfy yourself. Do not be satisfied with the status quo. Innovation is a kind of eternal dissatisfaction. It is not satisfied with its own past, nor is it satisfied with its own status. No matter how much success it has achieved, it still insists on continuing to innovate, maintain its passion, and explore its own future.
1 Pursue in the unknown, discover in the unknown, and sublimate new realms in the unknown. Because art can only maintain its vitality through innovation.
2 It should be thought that when exploring a new form of artistic expression, this space is very broad. Only by continuous exploration can we constantly discover many new things. Therefore, innovation is constantly exploring.
3 The status quo and new changes in the industry should always be studied. It is necessary to continue to innovate on the basis of this new change and raise it to a new level. (To be continued)