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Because the design organization system is born out of the concept of design consciousness, it is the materialization of design consciousness, and is derived from the national design consciousness. Therefore, the activities and practical results under the guidance of the people's design concept have put on different national colors. National brand imprint.
Of course, the nationality of packaging design culture is not only a side of stability and conservation. It is in the unity of opposites with the times, with the development of social life and social concepts, and it is constantly updated in the unity of its own opposites. , to develop its own characteristics. Therefore, we must not be embarrassed by the self-centered consciousness and embark on the path of national standardization; otherwise, we will surely stop at our own projectile land.
The packaging design culture is both ethnic and contemporary.
After the formation of a national community, it has formed a long and turbulent historical development process. At different stages of this historical process, the national culture will show a series of characteristics of the times. As long as we recognize the acceptance and development of packaging design culture, there is a time of packaging design culture. This is because the packaging design culture is first a process of historical development. It is the superposition and acceptance of the design culture in each era of the nation. It is based on the material society of the era and is the accumulation of traditional design culture and its continuous abandonment. Unity of opposites, the unity of opposites between historicity and reality.
Packaging design culture has its time, mainly reflected in the organizational structure of the packaging design culture and the material outer layer. However, design is closely related to the times and focuses on concepts. With the globalization of economy and the rapid development of science and technology, the subjective forms of society have undergone fundamental changes. In particular, the widespread and high-speed dissemination of information, the escalation of the concept of openness became fiercer, the diversity of social structures and values, and aesthetic concepts, the frequent exchanges between people, the increasing demands of society and people, and the dissimilation of industrial culture. The energy, environmental and ecological crisis that comes with it. In the face of all this, we can adapt to it and use it to make packaging design a product of the times. This has become an important task for designers today.
The epochal characteristics of packaging design culture naturally make our design activities and products impossible to measure with an absolute standard. Different eras have their own standards. They can't regard today's or yesterday's standards as absolute, unique standards. The judgement of historical design culture must recognize that it is historical, and the packaging design culture of each era has its own Absolute content, has its own concept system, has its own historical development status, has the mark of this era, so it has the corresponding limitations of the times. Without these understandings, we cannot have a comprehensive grasp of the era of packaging design culture.
The nationality and the era of packaging design culture are both content and form. These two basic attributes, at the three levels of the cultural structure of packaging design, generally speaking, the material aspect is more rich in the times, and therefore it is the most active factor, and it is the most easily accepted and popular. The psychological level has strong nationality, is relatively stable and conservative, and therefore changes slowly. When two heterogeneous packaging design cultures come into contact under equal or unequal conditions, the first thing that is discovered by each other is the outer layer of the material. After learning it for a long time, we can gradually recognize the middle level, that is, the institutional level of the theoretical organization. In the end, we can appreciate the core level of each individual, that is, the level of psychological concepts. The development of Japan's post-war packaging industry, and the introduction of material technology equipment from the reform and opening up of China's packaging industry, to the introduction of various advanced organization and management systems, and the penetration of modern packaging design concepts all illustrate this point.
The formation and development of nationality are mostly based on fashion. The national nature of packaging design culture means the choice of the times. In inheriting the value orientation of traditional cultural issues, inheritance is the basis and transcendence should be its direction. Designers must clearly understand the surrounding world and its development trends, and at the same time see the close relationship between design and various disciplines, so as to consciously update and expand our knowledge, break away from the ambiguity of traditional concepts, and promote the renewal and development of packaging design culture.
Each ethnic group's packaging design culture forms a design culture system. Each ethnic group's packaging design culture of a certain era also forms its own cultural system. Different packaging design culture systems contain some common cultural factors and also include some different cultural factors. The former shows the universality of packaging design culture, while the latter shows the particularity of packaging design culture. And each nation’s packaging design culture has its own human part. The human nature of packaging design resides in the nationality, and the universality lies in the particularity. This is a dialectical unity of packaging design and culture.
China's packaging design, in terms of thinking modes, value judgment methods, social organization methods, design methods, and design forms, will continue to be absorbed and updated in many aspects as the times progress, in order to establish and improve an existing nation. The new packaging design culture system of sex and time. This is the requirement of the times, and the necessity of history is the key to China's packaging design level being among the most advanced in the world.
Of course, the nationality of packaging design culture is not only a side of stability and conservation. It is in the unity of opposites with the times, with the development of social life and social concepts, and it is constantly updated in the unity of its own opposites. , to develop its own characteristics. Therefore, we must not be embarrassed by the self-centered consciousness and embark on the path of national standardization; otherwise, we will surely stop at our own projectile land.
The packaging design culture is both ethnic and contemporary.
After the formation of a national community, it has formed a long and turbulent historical development process. At different stages of this historical process, the national culture will show a series of characteristics of the times. As long as we recognize the acceptance and development of packaging design culture, there is a time of packaging design culture. This is because the packaging design culture is first a process of historical development. It is the superposition and acceptance of the design culture in each era of the nation. It is based on the material society of the era and is the accumulation of traditional design culture and its continuous abandonment. Unity of opposites, the unity of opposites between historicity and reality.
Packaging design culture has its time, mainly reflected in the organizational structure of the packaging design culture and the material outer layer. However, design is closely related to the times and focuses on concepts. With the globalization of economy and the rapid development of science and technology, the subjective forms of society have undergone fundamental changes. In particular, the widespread and high-speed dissemination of information, the escalation of the concept of openness became fiercer, the diversity of social structures and values, and aesthetic concepts, the frequent exchanges between people, the increasing demands of society and people, and the dissimilation of industrial culture. The energy, environmental and ecological crisis that comes with it. In the face of all this, we can adapt to it and use it to make packaging design a product of the times. This has become an important task for designers today.
The epochal characteristics of packaging design culture naturally make our design activities and products impossible to measure with an absolute standard. Different eras have their own standards. They can't regard today's or yesterday's standards as absolute, unique standards. The judgement of historical design culture must recognize that it is historical, and the packaging design culture of each era has its own Absolute content, has its own concept system, has its own historical development status, has the mark of this era, so it has the corresponding limitations of the times. Without these understandings, we cannot have a comprehensive grasp of the era of packaging design culture.
The nationality and the era of packaging design culture are both content and form. These two basic attributes, at the three levels of the cultural structure of packaging design, generally speaking, the material aspect is more rich in the times, and therefore it is the most active factor, and it is the most easily accepted and popular. The psychological level has strong nationality, is relatively stable and conservative, and therefore changes slowly. When two heterogeneous packaging design cultures come into contact under equal or unequal conditions, the first thing that is discovered by each other is the outer layer of the material. After learning it for a long time, we can gradually recognize the middle level, that is, the institutional level of the theoretical organization. In the end, we can appreciate the core level of each individual, that is, the level of psychological concepts. The development of Japan's post-war packaging industry, and the introduction of material technology equipment from the reform and opening up of China's packaging industry, to the introduction of various advanced organization and management systems, and the penetration of modern packaging design concepts all illustrate this point.
The formation and development of nationality are mostly based on fashion. The national nature of packaging design culture means the choice of the times. In inheriting the value orientation of traditional cultural issues, inheritance is the basis and transcendence should be its direction. Designers must clearly understand the surrounding world and its development trends, and at the same time see the close relationship between design and various disciplines, so as to consciously update and expand our knowledge, break away from the ambiguity of traditional concepts, and promote the renewal and development of packaging design culture.
Each ethnic group's packaging design culture forms a design culture system. Each ethnic group's packaging design culture of a certain era also forms its own cultural system. Different packaging design culture systems contain some common cultural factors and also include some different cultural factors. The former shows the universality of packaging design culture, while the latter shows the particularity of packaging design culture. And each nation’s packaging design culture has its own human part. The human nature of packaging design resides in the nationality, and the universality lies in the particularity. This is a dialectical unity of packaging design and culture.
China's packaging design, in terms of thinking modes, value judgment methods, social organization methods, design methods, and design forms, will continue to be absorbed and updated in many aspects as the times progress, in order to establish and improve an existing nation. The new packaging design culture system of sex and time. This is the requirement of the times, and the necessity of history is the key to China's packaging design level being among the most advanced in the world.