The moral negative influence of commodity packaging and its specification (3)

In addition, the role of the functional departments of packaging management has not been fully utilized, and there is no strong counterfeiting team for packaging. This is also the reason for the counterfeit and inferior products manufactured and sold through fake packaging. Due to the limited power given by the government to the packaging management department and the fact that most of the departments are self-supporting institutions with insufficient funds and no law enforcement team, it is difficult to play their due role. As packaging is a combination of trademarks, logos, printing, bottles, boxes, cans, boxes, and bags, there are many types of science involved, and management rights are scattered among many, such as the trademark registration of business and industry departments, business licenses, etc. The publishing department manages the packaging, decoration, and printing licenses; the technical supervision department manages the intrinsic quality and quantity of the products; and the commodity inspection department manages the inspection and testing of exported products. There is a lack of uniformity and coordination among these departments and management measures are not in place.

In addition, the authority for the management of bottles, boxes, cans, boxes, bags, barrels, etc. is not clear. For example, the old bottles, boxes, cans, boxes, bags, barrels, etc., which have already been recycled, are repacked; the toxic old ones will be repackaged; After the packaging bag is recycled, it is processed into new bags (some of which are harmful to the human body), which department should be responsible for, and what effective measures should be taken? If there are legal provisions clearly stipulated by the packaging management department, the functional departments of packaging management can be fully utilized. The effect will effectively counterfeit, and it will greatly reduce counterfeit and inferior milk powder and packaging.

Through the external supervision of the product packaging actor, forming a certain pressure, it is an indispensable aspect to eliminate the negative moral influence of the commodity packaging behavior. However, at present, China’s media supervision over commodity packaging is not effective. First, there is not enough full-time supervision. The full-time supervisory agencies, mainly industrial and commercial administrative departments, tend to focus only on the examination and approval of commodity packaging operations, while ignoring the supervision and inspection of commodity packaging ethics. Second, news media supervision lacks a sense of social responsibility. Since news media’s main income comes from the advertising business of commodity packaging, some news organizations often lose their sense of social responsibility and publish product advertisements at will. The third is poor consumer self-protection. Consumer supervision is a very important part of the moral supervision system for commodity packaging. It plays an active role in purifying the packaging environment of commodity packaging. However, our country's consumer supervision of public opinion is poor and lacks awareness of self-protection. According to relevant investigations, less than one-fourth of the people are taking complaints and reporting product packaging to safeguard their legitimate rights and interests. Most consumers are blind to immoral product packaging. This also contributes, to a certain extent, to the spread of unethical and unhealthy commodity packaging. There are many reasons for the moral negative impact of commodity packaging. The elimination of the negative moral influence of commodity packaging cannot be achieved overnight. It needs the coordination and comprehensive governance of commodity packaging companies and social, legal and moral, self-discipline and supervision. It is necessary to study management countermeasures and formulate scientifically sound and feasible measures. We must also consider the philosophical considerations of commodity packaging and determine a civilized and up-to-date moral code.

Build a moral philosophy of commodity packaging with honesty and credibility as the core. The observance of honest and credible moral principles in commodity packaging is not only the inherent requirement of market economic morality, but also the fundamental guarantee for the healthy development of the commodity packaging industry and the soul and life of commodity packaging. The construction of honesty and credibility as the core of the commodity packaging moral concept mainly reflected in the following two aspects: on the one hand, the content of the goods packaging should be true, can not boast and exaggeration, but can not be falsified; the form and style of commodity packaging should be real, can not be goods Packaging publicity impersonation objective report, so that consumers have the wrong understanding and understanding. In short, to introduce products in a realistic manner and not to engage in exaggerated or false propaganda is the minimum moral responsibility for commodity packaging. On the other hand, the honesty-based, authentic and credible commodity packaging not only requires that the commodity packaging provide consumers with accurate commodity information and service content, but also requires that it guide the society and the vast number of consumers to establish and develop consumer attitudes and lives that suit China's national conditions. Ways; reflect the social needs of individual consumer society, material enjoyment and spiritual promotion and other aspects of the unity of advocacy civilized and upward-oriented product packaging social ethics. Commodity packaging is not only an economic phenomenon but also a social phenomenon. Half of the goods package is economic, half is culture; half is propaganda, half is art; half is merchandise and half is image; half is information and half is enjoyment. Moreover, with the gradual opening up of society and the application of modern science and technology, commodity packaging has more extensive sociality and stronger dissemination. Therefore, the quality, health, and style of commodity packaging have become the zeitgeist and moral values ​​advocated by modern commodity packaging. Advocate a civilized and upward-oriented social morality requirement for commodity packaging. Commodity packaging design should be reflected more in: advancement, change in tomorrow's lifestyle, quality-enhancing and leading role of life, green consumption, innovation in life attitude, and strengthening of social responsibility, etc. It is also an indication of the direction of a better life in the future.

Packaging is a banner of merchandising, and merchandise sales are not just sales, but also sales and consumption concepts. Therefore, innovative consumption methods and consumer attitudes have become an important magic weapon for the sustainable development of successful products. When packaging, it is necessary to print ideas or methods on the packaging or organically exist in the goods. At this time, the packaging gives consumers more things than pure product consumption with its complementarity, compatibility, and extension. , New products lead to new life attitudes. When products are made more beautiful, packaging is more exquisite, more acceptable to people, more revealing the theme of the times and the potential needs of the times, the public will naturally be unable to wait to experience, to consume, to own, to feel, The lifestyle created by new products will inevitably be accepted and respected by the general public, guide the development of the lifestyle of the general public to diversification, and stimulate consumption orientation to a higher level. To achieve this, our packaging companies will undoubtedly grasp the orientation of consumer culture, make scientific analysis and forecast according to market research, and make packaging design create better economic and social benefits.

Green consumption refers to the process of avoiding the use of commodities that endanger the health of consumers and others; commodities that severely affect the environment when produced, used, or discarded; commodities that disproportionately consume large amounts of resources when produced, used, or discarded Products that are unnecessarily wasted due to excessive packaging that exceeds product features or a short life cycle; use of goods from rare animals; goods that have adverse effects on other countries, especially developing countries, and so on. Therefore, merchandise packaging should guide consumer behavior through green design, play a role as a guiding role or an educational role, and should lead product users' lifestyle styles to moderation and healthy green consumption.

Improve the legal concept and moral quality of commodity packagers. This is first of all to emphasize the awareness of the legal system and strengthen the concept of the legal system. Laws and regulations emphasize the serious study of law, usage, prevent the production of various illegal goods in advance, regulate and resist those bad commodity packaging. The commodity packaging review department monitors the packaging of goods in accordance with laws and regulations; the media publishers keep the last pass and do not let the illegal goods packaging and advertisements of bad goods appear on the market because of negligence or interest. Not only emphasizes that commodity packaging practitioners must learn to abide by the law, but must also strengthen professional ethics and cultivate conscious awareness of compliance. Judging from the actual situation in our country, the current legal system for the packaging of goods is still not complete enough to give unhealthy and unethical goods packaging opportunities. This needs to be compensated with good professional ethics.

Optimizing the supervision system of commodity packaging morality is indispensable for eliminating the negative moral influence of commodity packaging behavior. To implement external supervision, we must give full play to the role of all parties and form a multi-level, multi-channel supervision and control system: First, we must establish and improve the legal system of packaging and its quality, and step up administrative enforcement. It is necessary to strengthen the construction of packaging and its quality legal system and introduce the implementation rules of the “Packaging Management Law” and “Packaging Product Quality Law” as soon as possible to form a powerful deterrent effect. The second is to focus on the strengths of the industry, industry and commerce, public security, packaging (there should be law enforcement brigade) and other departments in close cooperation, coordinated operations, investigate and deal with a number of important cases, and exposure through the news media. The third is to improve the quality and level of law enforcement, and resolutely stop the phenomenon of substitutes and substitutes for the law. We must give full play to the functions of the packaging management department, solve the problem of insufficient funds as soon as possible, and create a good working environment for them. The fourth is to establish an interactive mechanism for the consumer and public opinion monitoring system. Efforts are made to increase consumer self-protection awareness and advocate complaints against unethical commodity packaging. Consumer supervision is a very important part of the moral supervision system of commodity packaging. It plays a positive role in purifying the packaging of unethical goods.

(author/Wang Youliang Institute of Ethics and Moral Construction Zhuzhou Institute of Technology)
Source of information "Journal of Nanhua University"