The origin of product packaging design charm

First, the source of the charm of commodity packaging

1, the color of the package:

More than 80% of the information comes from the visual, if the designer's grasp and use of the packaging color can directly reflect a certain characteristic of the internal goods, this kind of product is likely to become the buyer's preferred product.

According to the inherent color of the product or the attributes of the product, the use of visualized color is an important means of designing colors. Such as cakes, cakes and other food packaging more yellow, tea, coffee, whiskey, beer and other beverages use brown, lemon lemon shampoo packaging design into lemon yellow. These reproductions using the color of the product itself in the color of the package are the best associations that can give people the identity of the object, and thus have the impression that the inner item has a basic concept.

Of course, there are also counterintuitive phenomena. Some design experts boldly use color contrasts to achieve better and more extraordinary results, but if they are not well-managed, they will be counterproductive.

2, the packaging pattern:

The combination of patterns should be considered from three aspects: first, the way of organization; second, the theme of expression; and third, the style of display. In terms of organization, there are more geometric composition, abstract composition, and figurative or physical composition. At present, those who use geometric or abstract compositions are mostly cosmetics or daily-use products. The concrete or physical structure is the most popular in food packaging. Some simply put the package in a window, or use a transparent plastic bag to allow people to see the contents directly. On the theme of expression, although the way of expression is different, the purpose is very clear. In the form of combination, some are dominated by prominent texts, some are focused on physical objects, and some have both. Regardless of the form adopted, it must be linked to internal objects in order to show the distinctiveness of the subject. In the theme of expression, we should also pay attention to cutting complex and simple, whether it is text or pattern, and strive to achieve a single pattern, the theme prominent, simple and bright.

3, the connotation of the packaging:

Mainly manifested in the packaging of the appeal, the interest of the screen, and the organic combination of product image and corporate culture. In addition, the exquisite packaging is also an important factor for good packaging, including: First, the exquisite color, the second is the exquisite design, the third is the exquisite packaging production, the three are indispensable.

Second, how to improve the charm of commodity packaging

Grasping the basic attributes and daring to innovate are the main means to improve the charm of commodity packaging.

Color innovation is to dare to break through the use of conventional colors. For example, mineral water and pure water in beverages are often non-green or blue on the packaging. However, Wahaha pure water does the opposite and boldly uses red. It seems that people associate in a hot environment like red dragonfly. Pure water to quench the thirst, the results quickly swept the north and south, which is the use of color innovation. There is another way to make innovations in the case of comparison. There are two kinds of comparisons. One is the comparison between similar families, and the other is the comparison between the packaging and the packaging itself, and still there will be good results. Such as Shuanghui fish sausage in the use of the choice of the choice of orange color of the casing, and in the color design of the label, should use orange or navy, the results they use the fruit green, two colors a contrast this kind of fish intestine in the same category The product became the consumer's most popular product.

In the design of the pattern, you can neither be respectful nor behave in a conservative manner. In terms of artistic style, the more ethnic the world is, the more universal it is. Such as folk paper-cutting or traditional silk patterns, or Chinese painting art, can be used. However, it is not copied and a breakthrough must be made.

Creative innovation mainly refers to the innovation of packaging carriers or manufacturing processes. As for carriers, companies should pay attention to fashionable green food packaging. In terms of craftsmanship, it is mainly the improvement of craftsmanship and the cartoonization and visualization of children's food packaging.