Xingye Shuyijia Ye Xiaoshuang: stand out from the original to win

Ye Xiaoshuang, Chairman of Tianjin Xingye Shuyijia Furniture Co., Ltd.

Looking back on history

Founded in 1991, Tianjin Xingye Shuyijia Furniture Co., Ltd. is a large-scale furniture enterprise specializing in solid wood furniture , integrating R&D, production and sales. Under the jurisdiction of Xingye Shuyijia product R & D and design center, two furniture manufacturing plants, a sofa factory, a mattress factory and all over the country "Xingye Shu Yijia" brand franchise chain marketing network. The factory covers an area of ​​over 50,000 square meters and employs more than 1,000 people. In 2011, Xingye Shuyijia's furniture R&D and design center formed a strategic alliance with Shenzhen Tuoyu Furniture Design Co., Ltd., and pushed the “Hutao Xinyu” modern solid wood series.

Since its establishment 21 years ago, “Xingye Shuyijia” brand has long been well-known in the industry and is the leading product that leads the trend of solid wood furniture market. "Impressionist" modern solid wood, "goods" modern Chinese, "Munich" fashion solid wood three pure solid wood series furniture and "Shu Yijia" sofa, "Shu Yijia" mattress and other products. After 21 years of good reputation, it has established the status of “Xingye Shuyijia” in the brand of distributors and consumers, and is the leading enterprise of pure solid wood furniture. It is believed that the launch of Tianjin Xingye Modern Solid Wood Series "Hua Tao Xinyu" will surely trigger a new round of feast in the furniture industry.

Stand out from the original and win

Entering the exhibition hall of Xingye Shuyijia, there is a fresh solid wood atmosphere. This is exactly what Shunye Shuyijia insisted on in 2012, environmental protection, comfort, high quality and original design---"Hua Tao Xinyu" modern pure solid wood series products The fragrance of the fragrance.

"Hua Tao Xinyu" is a unique feature of modern solid wood furniture. First of all, in the context of the global fashion of the Chinese style, the style of furniture products has broken through the boundaries between tradition and modernity. “Hua Tao Xinyu” abandons the thick line appearance of traditional solid wood furniture, and cleverly uses the high-end sedan in the design. It is a perfect model, and it is perfectly integrated into the characteristics of Chinese elements. It uses the healthy and environmentally friendly concept of modern solid wood. The meaning of China's good fortune makes the product fashionable, environmentally friendly and culturally appealing and tasteful. Secondly, the “Hua Tao Xin Yu” series of woods are made of precious golden walnuts from African virgin forests and absolutely free of any pollution. The mature period lasts from hundreds of years to thousands of years. African gold walnut has its own medicinal value. Once again, the "Hua Tao Xin Yu" series is made of pure solid wood. The lignin in natural wood absorbs ultraviolet light and has excellent temperature regulation and humidity control function, which can reversely control the change of temperature and humidity. Less use of glue, low formaldehyde content, more environmentally friendly and healthy. The natural solid wood adopts the traditional furniture rivet structure and the connection with the modern functional hardware. It has strong nail holding power and stability. It will not be loose even after repeated disassembly and assembly, and it can be solid and firm for a long time and has a long service life. Finally, it is the production and processing technology. The products of “Hua Tao Xinyu” series all adopt traditional woodworking processing technology, combined with modern high-quality hardware to form a unique style. All panels use solid wood board to cut and straighten the process to ensure smooth grain and density balance. Wood tension can effectively solve the weak expansion caused by different climate changes in the region.

On February 26th, the “Hutao Xinyu” modern pure solid wood series products new product launch conference was held in Tianjin, and invited more than 100 dealers from all over the country to jointly appreciate new products. For new products, dealers generally reflect that the design has a sense of soul, and it comes from furniture. Each combination seems to tell its own story and left a deep impression on the dealer. According to Chairman Ye, “Hutao Xinyu” will also be officially unveiled at the 27th Shenzhen International Furniture Fair.

Review the situation and work together

Since 2011, the development of China's furniture industry has become increasingly sluggish, and the continuous withdrawal of stores has made it difficult for the store to be sad. The addition of e-commerce platforms has made the development of the traditional furniture industry even worse. Asked about the views on the market, Chairman Ye said that national policy regulation has an impact on the real estate industry and the downstream home industry. However, from the density of dealers and the sales of products, it can be known that the market changes have not been for Xingye Shuyijia itself. It has too much impact. In 2012, Xingye Shuyijia will give the distributors the maximum support from the storefront, shopping guide training, product selection, etc., and give more help to the old dealers who have been supporting Xingye. Facing the fierce market environment, Chairman Ye said that there are challenges, but it is also an opportunity for Xingye Shuyijia. They are also ready to meet the challenge. Xingye Shuyijia insists on providing customers with initiative, standardization and humanity. And the quality of the service to meet the needs of customers as the starting point, think of what customers think, the urgency of customers, the same boat, work together, and strive to achieve mutual benefit and win-win situation.