Analysis of Visual Orientation Design Education

The visual communication design in the design expresses and conveys the design concept through the visual media. It is closely linked with the progress of science and technology and the coordinated development in various fields. With the rapid development of science and technology, the visual communication design in the new era brings people New visual experience. We are in an era of rapid development of science and technology, where we can see visual transmissions everywhere. The newspapers, magazines, television, movies, and electronic billboards we see every day are the products of visual communication design. We have adopted more of these. We need to understand the changes that occur in society on a daily basis in a timely manner and in a more accurate manner so that we can adjust our pace in time to adapt to the development of contemporary society. From this we can see that the importance of visual communication design in people's daily lives and their significant impact on society cannot be ignored. With the continuous development of various things and the continuous progress of society, visual communication design has become increasingly indispensable.

The concept of guided design did not take a long time to develop, but as far back as ancient times, primitive humans used graphics to mark things they wanted to record and used graphics to communicate or warn. This can be used as a guide to design. With the development of the times, guided design has emerged in the new century and is developing at an alarming rate. With the continuous development of our country’s politics and economy, China’s road traffic construction has been increasingly perfected. At the same time, creating a good traffic order has become an urgent problem that needs to be resolved. It is not enough to rely solely on human power to maintain traffic order. Signals, pointing cards, station signs, street maps, etc., serve as guides for guiding design. Their existence makes our lives more convenient. At the same time, all kinds of guided design signs also play a role in embellishing and beautifying space.

Guided design can be divided into two areas: First, from the perspective of visual communication, the focus is on how to have concise and eye-catching graphical symbols to express accurate meanings. This kind of visual language is irrespective of national boundaries; the second is from the environment. From the point of view of art design, it mainly includes factors such as material, appearance, location, and artistic expression, and it also integrates graphic symbols into the atmosphere of the entire environment.

Therefore, guided design concerns the two areas of visual communication and environmental design. Concepts cross each other and are independent of each other. The current urban development and traffic conditions in China tend to be complicated. The visual navigation design plays a very important role in the social transportation, the distribution of people, the division of the region, and people's lives. So, as a visual communication design, how to use guidance design to become an outstanding guide to create a good social traffic order? This requires that the guided design has the main functions of promptly conveying information, clear guidance, and facilitating quick and accurate judgment by the actors. It is not easy to do these tasks well. For those who are engaged in design education, how to make students fully understand the meaning and importance of guided design, and how to make students better grasp the unity of artistic and functional design is to Important.

From the perspective of visual communication design education, the purpose of the orientation design course is to accurately grasp the abstract thinking activity and transform it into a visual visual language. The significance lies in that the students can better express the design thinking more accurately and meet the requirements of the combination of visual orientation design functionality and aesthetics to meet the first visual information.

This requires the student's ability to develop creative thinking, appreciation, and the ability to think independently. Creative thinking is a process and thought activity that produces new results by dealing with situations and problems from new perspectives, procedures, and methods. Developing students' creative thinking is crucial. Starting from the visual communication design aspect, research-oriented design can focus on research in terms of text, color, and graphics.

Text-oriented design. The text is rational and fundamental, and its accuracy requirements must be expressed correctly. Otherwise, it will lead to misguidance and even lead to serious consequences. Text orientation also requires the viewer's movements to be taken into account. If it is still, the viewer can see smaller, more complicated fonts and more word-oriented guide text content tips; if the viewer is walking, especially in the driving dynamics , then the requirements for text size and font are very high, the text should be relatively large, the font is concise and eye-catching, the text content as concise as possible. In this regard, we need to rigorously analyze and use the text in the guidance design in order to achieve a good communication effect.

Color-oriented design. Color can play a role in visual communication design. We live in the world of color. The influence of color on our vision is very large. The environment around us is more and more colorful. How can we make it play? Guidance or warnings, etc., play a role in guiding design to come to the fore and stand out in many color environments and is worth studying. General oriented design uses more eye-catching colors in order to exert the best guidance or warning effects. However, in a specific environment, there is also a need to adapt the use of design-oriented colors. For example, hospitals generally use softer colors, which not only disturbs people's mood, but also gives people a visual sense of comfort instead of using them. Excessively stimulating the color, otherwise it will cause the patient to restless, is not conducive to good health; and if people follow the normal visual habits, red generally represents a ban, yellow represents warning, green represents permission, etc., the most common is to cross the street The red, yellow and green traffic lights are most appropriate for the expression of the above meaning. If traffic lights use soft colors, they will cause great inconvenience to traffic and cause traffic accidents due to unclear identification of signals. The role played by color in guiding design cannot be ignored.

Graphically oriented design. If color is sensible and text is rational and fundamental, then graphics are both emotional and rational. Within a certain range, specific visual information can be quickly and accurately conveyed, and characters and colors cannot substitute. Graphics can be divided into concrete graphics and abstract imprisonment. Guided design graphics generally use simple abstract graphics. Such guided design graphics usually have features of easy recognition and strong visual impact. Especially in the expression of warnings, attention, etc., it is usually combined with strong colors and simple abstract graphics to achieve optimal communication.

Nowadays, the application of graphic symbols in guiding design is extremely extensive. Visualization and internationalization are his obvious characteristics. It transcends the restrictions of the region, the limits of the national borders, and conforms to the development trend of internationalization of oriented design. In the visual communication design education, we must pay attention to the cultivation and exertion of the student's creative ability to meet the needs of visually oriented design development.

As society develops and progresses, the design of visual communication also becomes more and more mature. With the rapid development of modern cities, the number of highways, elevated roads and bridges, subways, stations and airports has increased, and the flow of people and vehicles has increased. In this environment where traffic is intricate and buildings are being erected, guided design will continue to be thought of. Important role. However, the development of China's modern oriented design is far behind the pace of the times. It lags behind many of our modern facilities and becomes the blind spot and weakness in current design.

Therefore, visually oriented design has received a high degree of attention. How to make visually oriented design synchronized with China's social development, and even the development of the international community, and to play an active role in promoting, has become a visual communication design educators to study and The hot topic of discussion is also a subject worthy of our careful study.




Author: Zhang Lei Song Guoqiu Source: Design China.