Comment on the new development of carton packaging and carton machinery in China

A developed area of ​​Chinese carton packaging is concentrated in coastal provinces and cities; the level of carton packaging on behalf of China is in southern Guangdong. The center of gravity of China's carton machinery is moving from north to south.

The advanced equipment, industry scale, product quality and output value benefits of Guangdong carton packaging surpass other provinces, cities and autonomous regions in the country.

There are more than 300 corrugated cardboard production lines representing advanced carton packaging productivity, while Jiangsu, Zhejiang, and Shanghai add up to less than 500 lines.

The annual output value of carton packaging in Guangdong is about 15 billion yuan, while that of Jiangsu, Zhejiang and Shanghai is about 13 billion yuan.

Guangdong enterprises use cardboard boxes for processing high-strength, low-gram weight papers, reduce costs and ensure quality. Our mainland enterprises produce paper for carton boxes, which are still fluctuating.

Guangdong carton packaging market, the basic balance between supply and demand, orderly competition among enterprises, the specific division of labor in large and small enterprises, the company is in good shape, these are better than mainland enterprises.

Guangdong's carton packaging surpassed Guangdong's strong economic strength and developed light industrial products. It also benefited from the return of Hong Kong (about 30% of Guangdong's share of the carton supplied to Hong Kong), and the integration of the Guangdong economy and Hong Kong's connection to the international market. . This is unique in Guangdong.

The first world of carton packaging in China is Guangdong, the second world is coastal provinces and cities, and the large inland is the third world.

Second, China's packaging industry has shifted from vicious competition to benign development, from low to medium-level development to advanced level, and from domestic to international level.

Although China's paper packaging companies in the 1990s were in a period of rapid development, they were generally small and medium enterprises. There are few large companies. In order to upgrade, SMEs compete in a desperate manner, and the market positioning of enterprises has undergone seven battles and eight battles. It is now basically a foregone conclusion, and large and medium-sized enterprises are clearly identified.

After entering the new century, carton packaging companies in the Yangtze River Delta region have basically completed the division of labor in the industry and reached the level of Guangdong. Large-scale high-grade corrugated paper production lines process cardboard to small factories, and small factories use high-quality cardboard to process cartons for users, thus forming a new era in which large enterprises and small businesses are mutually dependent and cooperate. The current market competition is the competition among large enterprises, the high level of competition, and the nature of competition, which will prompt the entire industry to develop toward higher levels.

As the advanced productivity of the carton packaging equipment, on behalf of the level of the 90's is a single-sided machine and low-grade corrugated paper production line. In the new century, in the areas where carton packaging is developed, large enterprises have already undergone technological transformation and eliminated old equipment and replaced high-end and fast production lines.

Corrugated board production lines and printing slot machines were basically domestically produced in the past. After China's accession to the WTO, with the development of the situation, foreign packaging machinery will fiercely challenge domestic packaging machinery, and carton packaging companies will increasingly tend to high technology. Challenges and counter-challenge will make China's packaging companies move toward the international level. This is the new trend in the development of carton packaging in China.

Three of China's carton packaging, the future lies in the combination of development. Enterprises do not change the "carton processing cartons" to do, sooner or later be eliminated.

At present, China's carton packaging has the following types of combination:

1. The combination of carton packaging and papermaking. In developed countries, the combination of carton and papermaking and the combination of papermaking and forestry have long been realized, while our country is separated for a long period of time. In recent years, the combined development momentum has been rapid. Ma Yingshan City, Anhui Province, Shan Eagle Paper Group Corporation pulled into a small carton factory, invested in a corrugated production line, the main production of cardboard, supply small factories in the surrounding area. With a production value of 60 million yuan a year, it has sold tens of thousands of tons of paper and gained considerable profits. They tasted the sweetness and this year they went on a high-end line to prepare for an annual output value of one billion yuan. At the same time in Suzhou and Yangzhou region mergers and new carton factory. We saw in Hong Kong, Guangdong Province that Hong Kong-owned Lee & Man Paper Manufacturing Co., Ltd., which produces paper and paper cartons, is a complete combination. What is the scale of the combination of “Li-Wen” papermaking and box-making? - The daily output value is 10 million yuan. "Li Wen" is located in Haishu Development Zone, Changshu City, Jiangsu Province. It has a land area of ​​900 mu and an annual output of 650,000 tons of papermaking. It is a self-built power plant and a self-built terminal. "Li Wen" is making paper in Changshu and at the same time it is going to do a carton factory. Wuxi Hengfeng Paper Co., Ltd. has an annual output value of 60 million yuan. It has invested the accumulated funds for the production of paper boxes for many years to the paper mill. Yangzhou Jialong Paper Products Co., Ltd. also produces cartons. For their own needs, the paper mill was also established. There is also a combination of forms: Changshu Honghua Foreign Trade Packaging Co., Ltd., an annual output of 40 million to 50 million cartons, a large amount of paper for self-inductance, they invest in papermaking in the field, the joint office.

2, the carton with the carton (color box) combination. The combination of cartons and cartons has long existed abroad. China Changfeng Packaging Co., Ltd. has introduced Italy's high-grade corrugated production line, known as the No. 1 in Asia. It can produce 3A corrugated board and can process very fine corrugated board. It can be seen that the foreign device design has been combined. Our country has separated carton boxes from color boxes for a long time. In terms of classification, the cartons are transport packages and large packages; the color boxes are sales packages and small packages. We want to combine size package in the future. The key to the combination of size is in the posterior press. The high-end requirements for color printers for printing machines will surely lead to the consistency of cartons and color box printing.

3, the combination of carton and honeycomb. In foreign countries, honeycomb honeycombs are processed with honeycomb composite cardboard boxes to meet the standards of corrugated boxes. Cellular experts in China have been successfully trial-produced. Paper corrugated paper and paper honeycomb are paper-like structures, and are fellow siblings, and the honeycomb carton can be processed with corrugated board's rear tool. But now that honeycomb cartons have not been mass-produced, opening this road will broaden the new field of cartons. I believe that China's carton packaging companies will certainly be able to develop honeycomb carton boxes in the near future.

4. The combination of advanced areas of carton packaging and backward areas. The country number is now holding the northwest. In addition to the state's investment in development, more companies must be mobilized in developed regions to develop enterprises in the northwest. Foreign investors look at the Chinese market and have come to invest and set up factories in China. However, packaging companies in advanced regions have very few enterprises in backward areas, and many packaging companies are still sending only long-distance dumping products from the "imperial commissioner." It should be noted that the market in the backward areas is a potential market and a market for development. There, there are many things to do to develop enterprises.

In the 1990s, I had been working with famous Chinese carton makers. I understand them. In recent years, I have been in touch with the carton machinery companies in the south to understand the development there. Last month (note: refers to October 2002), I visited the opportunity after the exhibition, visited several carton machinery enterprises, and recently went to Guangdong Carton Machinery Enterprise for research. After a quick review and comparison, I found that China's carton machinery The technical focus is moving from north to south. I expect that in the next three to five years, the South will form the unique advantages of China's carton machinery technology.

Corrugated stand-alone and single-sided machines have been eliminated in areas with developed carton packaging; low-grade production lines are also disappearing. Primary carton machinery will also be used for a period of time in underdeveloped carton packaging, but it can only last for three to five years. The actual division of the carton packaging specialization is divided into two parts: one is the cardboard line, which ensures the inner quality of the cardboard; the other is the printing machine, which shows the image quality of the carton. What kind of equipment, what kind of carton production; what kind of equipment, what kind of quality carton processing. The future of competitive equipment among large enterprises is the key, which has been agreed by carton experts.

China's carton equipment manufacturing technology, the northern companies focus on painstaking research, practice and exploration, and careful development; Southern enterprises are Lu Xun's "acquisitionism", to take over foreign advanced technology, into mine, and engage in rapid development. The northern enterprises do not understand the tricks of the southern enterprises, but state-owned enterprises have less money on their financial accounts and can only use old ones. The money in the southern business owner's bag is pursuing fashion - this is the difference between North and South.

The new development of carton machinery will be the former road ahead and the former road ahead. What's going on here? The former is a corrugated production line, which has fully guaranteed the quality of the board, and post-printing is not compatible with the predecessors of many companies. Today, cartons and color boxes emphasize the post road printing. Therefore, it is necessary to change the position. We should also see the role of posterior printing, not only for large companies but also for small businesses. A small carton factory in Suzhou processed all the domestically-made single- and single-faced machines for the production of corrugated medium and entered Taiwan's printing presses and sticking machines. The investment was small. It took cardboard from large enterprises, processed cartons, and processed with large enterprises. The carton is exactly the same. The future SMEs will be able to compete with large companies by using high-end printing presses. Therefore, after a long period of time in the future, the latter printing machine will flourish.

The development of five enterprises is in management, management in people, and people in quality. Market competition is the competition of enterprise management, and the focus of competition is cost. The cost determines the efficiency of the company and the benefit is the life of the company.

With the current carton packaging competition, I believe that price competition has risen to the top and quality has relegated to second place. There are too many carton packaging companies, the equipment utilization rate is too low, and the efficiency is too poor. Market oversupply, serious excess product. Although experts are still talking about quality, the decisive factor is price. Because the current production line is sufficient to ensure product quality. The price involves costs, the cost of the advantages of the enterprise, there are advantages of corporate paper, low-cost paper, there are benefits of tax-free benefits of the enterprise. These are the special advantages of the company in reducing costs. There are also advantages such as employment advantages, paper advantages, inventory advantages, etc., which are all management advantages. Reducing costs by tapping the potential, a company's potential is much larger, lies in how to dig. Tap potential management.

Management talent is the company’s most valuable asset.