In the past, the sales of dried fruit products were primarily concentrated around the Spring Festival. However, as people's quality of life has improved, consuming dried fruits has become more common and less seasonal. Traditionally, dried fruits were sold in wide-mouth plastic or glass bottles, with standard capacities typically around half a catty (about 250 grams) or a pound (around 500 grams). These packaging styles were functional but lacked variety and appeal for modern consumers.
Today, traditional festivals like the Mid-Autumn Festival and the Dragon Boat Festival are gaining more popularity, along with Western holidays such as Valentine’s Day. This growing interest in celebrations means that the holiday economy is becoming a big market opportunity. Dried fruits have the potential to be a popular gift choice during these times, but to do so effectively, their packaging needs to evolve. By designing dried fruit bottles that align with the themes of specific festivals, brands can create a stronger emotional connection with consumers and boost purchase intent.
Moreover, the consumption of dried fruits is no longer limited to special occasions. It has become part of daily life, especially for families or groups. A half-catty bottle may be too large for everyday use, while smaller sizes offer better convenience and portion control. As a result, there is a clear demand for smaller, more practical packaging options that suit modern lifestyles. Developing compact dried fruit bottles not only meets this need but also enhances the overall consumer experience. With changing habits and rising expectations, it's time for the industry to rethink its packaging strategies and embrace innovation.
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