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(3) The generic name and graphics of the product or the quality of the product directly, and the main raw materials, functions, uses, weights, quantities and other characteristics cannot be registered as trademarks. For this principle, it should be understood from two aspects. On the one hand, if the above features are allowed as trademarks, then as a trademark it loses its exclusivity. Because of the production, the distribution of the same product is far more than one. On the other hand, if the above features are allowed as trademarks, the rights and interests of the trademark owners are not properly protected. Because there will be the same name, the representation of the graphic or the same function and use as the trademark is owned by many different trademark right holders, the protection clause of the trademark law will become a dead letter. Therefore, it can be considered that this principle is both restrictive and protective.
(4) Expressions that are exaggerated and deceptive, ethnically discriminatory, harmful to social morality, and contrary to religious beliefs cannot be registered as trademarks. The principle of this principle is that companies cannot use words such as “bestâ€, “almightyâ€, “first-rateâ€, “firstâ€, etc. to do trademarks, nor can they use “bishops,†“wave tyrants,†“brothers,†“ Drunkards can't use "Christ," "Jesus," "buddha," "aunt," and "allah" as trademarks.
VI. What other issues should the creative trademark be noted? In addition to referring to the above principles, creative trademarks should also pay attention to the following issues:
(1) Designing a trademark should not be too complicated or too simple. Trademarks should be designed with a prominent theme, simple and neat, easy to remember, and easy to call. The most taboo is that in a trademark contains multiple components, such as: there are text, graphics, people, animals, flowers, fish and insects, mountains and rivers. On the other hand, do not design the trademark too simple, such as: a straight line, a point, a circle or a parabola. If you use foreign language or pinyin, the combination of a trademark should not exceed 7 letters at most, and do not use a combination of letters that cannot be spelled into each other. If you use very few letters, one or two letters as trademarks, they should be artistically processed and designed to have a unique style.
(2) The design of the trademark should consider the call. Different merchandise sales channels and different sales methods and different advertising media have different requirements for trademarks. Therefore, when designing a trademark, not only the visual perception of the trademark should be considered, but also the perception of hearing should be taken into consideration. If a trademark is designed to be perfect, but you do not know how to call it, such a design is not a successful design. If it is a series of monogrammed trademarks, although there is no meaning, it cannot be spelled. This is not a good trademark. Therefore, when choosing a graphic as a trademark, you should make it visible to others when they see it. If it is not convenient to call, text should be affixed to facilitate the call. When selecting words for use as trademarks, the words of the plosive should be used, that is, words that can emit crisp and loud sounds. To use foreign alphabets as trademarks, there should be both consonant and vowel sounds so that they can be spelled.
(3) The problem that the design trademark should avoid is that any country has its own culture and customs. Therefore, when designing a trademark, we should avoid things that are disgusted by each country. For example, most Americans hate cats, especially hateful black cats. See black cats for information on bad news, but do not shun it. The British regard the peacock as a bad bird, the goat as a synonym for men who are not serious, and the rooster in the saying is “inferiorâ€. In Japan, chrysanthemums are commonly used on dead objects; in France, the crane is synonymous with stupidity, and spades are considered symbols of the dead. In Italy, France, and other countries, chrysanthemum is used to give flowers to the dead. Some countries in North Africa do not like to use dogs as trademarks. The Czechs regard the Red Triangle as a toxic sign. In addition, there are internationally accepted signs, such as: the use of environmentally friendly recycling signs, signs of poisoning, signs of electric shock and traffic signs.
Therefore, when designing a trademark, if it is decided which country to use for the trademark, it is better to understand the country’s culture, people’s customs and other social backgrounds.
In short, creative trademarks and design trademarks should not be blind or random, and should not be used as a reference to the trademark features of others. To rely on the information they have, start their own wisdom, use their own art, and create their own trademarks on the boards defined by the Trademark Law.
(4) Expressions that are exaggerated and deceptive, ethnically discriminatory, harmful to social morality, and contrary to religious beliefs cannot be registered as trademarks. The principle of this principle is that companies cannot use words such as “bestâ€, “almightyâ€, “first-rateâ€, “firstâ€, etc. to do trademarks, nor can they use “bishops,†“wave tyrants,†“brothers,†“ Drunkards can't use "Christ," "Jesus," "buddha," "aunt," and "allah" as trademarks.
VI. What other issues should the creative trademark be noted? In addition to referring to the above principles, creative trademarks should also pay attention to the following issues:
(1) Designing a trademark should not be too complicated or too simple. Trademarks should be designed with a prominent theme, simple and neat, easy to remember, and easy to call. The most taboo is that in a trademark contains multiple components, such as: there are text, graphics, people, animals, flowers, fish and insects, mountains and rivers. On the other hand, do not design the trademark too simple, such as: a straight line, a point, a circle or a parabola. If you use foreign language or pinyin, the combination of a trademark should not exceed 7 letters at most, and do not use a combination of letters that cannot be spelled into each other. If you use very few letters, one or two letters as trademarks, they should be artistically processed and designed to have a unique style.
(2) The design of the trademark should consider the call. Different merchandise sales channels and different sales methods and different advertising media have different requirements for trademarks. Therefore, when designing a trademark, not only the visual perception of the trademark should be considered, but also the perception of hearing should be taken into consideration. If a trademark is designed to be perfect, but you do not know how to call it, such a design is not a successful design. If it is a series of monogrammed trademarks, although there is no meaning, it cannot be spelled. This is not a good trademark. Therefore, when choosing a graphic as a trademark, you should make it visible to others when they see it. If it is not convenient to call, text should be affixed to facilitate the call. When selecting words for use as trademarks, the words of the plosive should be used, that is, words that can emit crisp and loud sounds. To use foreign alphabets as trademarks, there should be both consonant and vowel sounds so that they can be spelled.
(3) The problem that the design trademark should avoid is that any country has its own culture and customs. Therefore, when designing a trademark, we should avoid things that are disgusted by each country. For example, most Americans hate cats, especially hateful black cats. See black cats for information on bad news, but do not shun it. The British regard the peacock as a bad bird, the goat as a synonym for men who are not serious, and the rooster in the saying is “inferiorâ€. In Japan, chrysanthemums are commonly used on dead objects; in France, the crane is synonymous with stupidity, and spades are considered symbols of the dead. In Italy, France, and other countries, chrysanthemum is used to give flowers to the dead. Some countries in North Africa do not like to use dogs as trademarks. The Czechs regard the Red Triangle as a toxic sign. In addition, there are internationally accepted signs, such as: the use of environmentally friendly recycling signs, signs of poisoning, signs of electric shock and traffic signs.
Therefore, when designing a trademark, if it is decided which country to use for the trademark, it is better to understand the country’s culture, people’s customs and other social backgrounds.
In short, creative trademarks and design trademarks should not be blind or random, and should not be used as a reference to the trademark features of others. To rely on the information they have, start their own wisdom, use their own art, and create their own trademarks on the boards defined by the Trademark Law.