Japanese gift packaging multicolored

Japan's gifts, with its unique and novel packaging design, excellent packaging materials, superb printing technology and exquisite and elegant packaging, welcomed the goodwill of consumers and left a deep impression.

Japan has entered a period of rapid economic development, and its national spending power has risen dramatically. It ranks among the advanced countries, and it has shifted from "necessities" to "necessary goods" for consumer goods, making goods smaller, thinner, more sophisticated, and more versatile. Goal development.

(1) Mastering national habits and conforming to national habits. Japan was influenced by China at the early stage of its culture. In recent years, it has absorbed European and American culture as much as possible and worshipped Western life. The younger generation is particularly noticeable. Japanese people prefer round, soft, and prismatic patterns, and avoid using patterns such as hard and sharp angles on the packaging, and they prefer light and gentle colors. Japanese people still have an incomprehensible "new and old" psychology, and products need to be continuously introduced every year to build consumer confidence. Japanese people think that the exquisite gift wrapper represents the sincere intention of the giftee and must be exquisite and beautiful. In addition, because of their imitative nature and their ability to reform, the Japanese refer to the characteristics of European and American packaging design, blending traditional flavors, and creating unique styles that belong to Japan, which are more impressive than the original creations in Europe and the United States.

(2) Widespread and diversified. Japanese people have enough financial power to choose the right one for their personality and lifestyle, so the goods need to attract consumers in more different ways. If a pencil is made of short match sticks, the ends are dyed with bright colors, and a variety of retro-style match boxes are packaged. The product itself changes in size and color. Different packages are placed on people. . In addition, the towels are rolled into interesting shapes, and the colorful colors of the towels make the whole arrangement so dizzying and unforgettable.

(3) The pursuit of natural beauty. The highly developed material civilization has caused people to feel nervous. People begin to look forward to the natural environment and simplicity, and then shift this sentiment into everyday life. This is naturally manifested in popular costumes, costumes, furniture, and daily necessities. Similarly, the packaging is also affected. Some natural materials with original flavors, such as paper, wood, bamboo, etc., are once again favored by the b7p packaging. In terms of design style, they not only knead traditional wind beds, but also can give them a new look. .

(4) The package itself is self-contained. This kind of packaging itself does not have any commercial atmosphere. It pursues a sense of aestheticism and trendy fashion. From the packaging that has already been printed, it is necessary to buy those products that can be packed for packaging. Most of these packages are used as gifts for decorative packaging and even themselves. Sold as a product.

(5) The cost is higher than the product. In general, there is a certain ratio between packaging costs and product costs. But for gift packaging, this rule is often an exception. Consumers are willing to pay more for purchasing visual pleasure and pleasure. Because the functionality of the product itself has lost its attractiveness in the past, it can satisfy the psychological requirements of consumers. This is the most important thing.

(6) Meets the taste of buyers. Before starting the design, we started with a complete and detailed investigation and research, such as the buyer's gender, age, preferences, purchasing power, use, quantity, etc., to find the correct consumer positioning, and then follow the positioning and carefully study the development of packaging design. In the direction of deviation, it will not cause deviations and reduce the possibility of design errors.

(7) Performance product features and functions. Products that increase their added value are themselves silent during presentation. Salespersons can't use the advantages of each product as they have done in the past. They only rely on packaging to act as silent salesmen, telling consumers the features and benefits of their products. . The characteristics of a product that can be expressed are the conditions that the product packaging should have. The function of packaging, like the appearance of a person's clothing, is a good or bad at first sight, and often becomes a subjective determination of the consumer on the product. How packaging can clearly and correctly explain product features and functions in a matter of moments, and meet the requirements of visual beauty to capture consumers' eyes and make consumers impressed with their products. This is a decisive factor in determining whether a product sells well or not. .

For gift sales, packaging plays a more important role. Such as ceramic products, decorations and so on.

(8) Shape product personality. If there is no personality in today's products, it will be difficult to survive in the increasingly fierce competition in the commodity market. However, the identification of the personality of some products does not have a definite standard. Series products also adopt a unified design, which uses visual extension effects to transform individuals into group powers and powerfully and powerfully display the overall image.

(9) Convenience, economy, versatility and interest in innovation. The design of product packaging must take into account the consumer's convenience in sales and use. Therefore, the size of the packaging and its protective effect must all be considered. The versatility, versatility of packaging, and reuse of packaging are all areas where attention should be paid when designing.

(10) Gifts are articles that bring comfort and pleasure to life and reconcile tensions in people's work. They can be used as vehicles for promoting friendship between people. Therefore, the shape, function, and color of the gifts must be interesting, exciting, and pleasing to achieve the purpose of promotion.

Source: Love Garden Original Gift Company