How to choose the mainstream foreign electronic balance brand?

How to choose foreign mainstream electronic balance brand

How to choose the mainstream foreign electronic balance brand?

Nowadays, there are a large number of balance brands on the market. How should I choose when purchasing an electronic balance? Is it made domestically or imported?

The so-called "all grains have their own strengths". Now, we will introduce the major mainstream electronic balance brands abroad:

1. Sartorius

The reason why Sartorius puts all brands first is not because I think it is better than the METTLER (mettler) brand or recommend this brand, but only because of its history. "In 1870, FlorenzSartorius founded Sartorius, headquartered in Göttingen, Germany. The earliest production and sales of short-arm analytical balances. Today, Sartorius has become a world leader in the fields of mechatronics, biotechnology and environmental technology. "(The above is from the official website of Sartorius).

At present, the Sartorius company we often refer to refers to the Sartorius Group, which includes Sartorius in Germany and Sartorius in Beijing. Most of the users of the instrument information network usually contact the mechatronics series of Sartorius products. For laboratory products, the most commonly used should be the BS series electronic balance produced by the Sartorius factory in Beijing (previously a low-cost product specially launched for the Chinese market, which is currently sold globally). Sartorius and Mettler's balances sold in the market are relatively lower in price, but the latter has a slightly higher discount rate, so the same specifications of balances are sold to users, and the prices are similar. As for quality, both are world-class brands. Whether from low-end products (BS / AL) or high-end products (ME / XP), customer satisfaction is very high, and there is little rework, if you have to make What is the difference, "Sadolis is a German product, and its appearance is not as good as that of Swiss METTLER, and it is equipped with slightly fewer functions than METTLER, but it generally does not affect the use. And Sartorius is measured by the European Metrology Bureau. Standards, so the popularity in Europe and America will be higher. "

2. Mettler

I don't need to introduce Mettler anymore. Friends who know about Sartorius will surely also know this Sartorius's only opponent. In fact, METTLER should refer to the METTLER-TOLEDO (MT), and METTLER is a Swiss brand, and Toledo is an American brand, so you can not simply think that this is a Swiss or American company. "In 1945, Swiss engineer Erhard Mettler established Mettler in Küsnacht and began to produce single-disk balances. In 1973, METTLER introduced the world's first all-electronic balance PT1200 to history. In 1980, Erhard Mettler sold the company , But continue to use the METTLER brand. In 1989, it joined forces with Toledo, one of the largest weighing instrument manufacturers in the United States, to establish METTLER TOLEDO. "(The above is from the introduction of MT's US official website, I translated it, there may be some Access).

For instrument information netizens, everyone cares about METTLER but knows little about Toledo. Similar to Sartorius, METTLER is also divided into Swiss METTLER and Shanghai METTLER, among which Shanghai METTLER The AL series produced by the factory (like Sartorius's BS series, originally low-priced products originally launched for the Chinese market) occupies a large share of the Chinese market. Due to Mettler's marketing strategy, it is well-known for Doris in the food and pharmaceutical companies, but slightly worse in the chemical industry. At present, Mettler has developed more agents, and the agents are used to distinguish customers by industry nature, but not all agents can fully abide by Mettler's sales principles, so the competition between agents is fierce, customers The corresponding deduction rate will be better, but the market management is not very orderly.

3. Shimadzu

Sartorius and METTLER are undoubtedly the kings of the electronic balance world. Other companies can only survive from the gap between the two. Of course, this gap is also large enough to enable these companies to develop ... The three companies are still unclear, but the brand Shimadzu is so popular in China, so I ranked it third. Since Shimadzu Corporation was founded in 1875, it has always inherited the founder ’s entrepreneurial purpose of “Shimadzu Yuanzang” to “contribute to society with science and technology”, and use this as the company ’s purpose to continue to study the science and technology that leads the times and meets social needs. To develop and produce products with high added value for the society. As early as in the 1950s, Shimadzu Corporation has successively developed photoelectric spectrophotometers, gas chromatographs, X-ray analyzers and other instruments. Especially in analytical testing instruments, medical instruments, In the fields of aviation industry machinery and other fields, based on the three core technologies of optical technology, X-ray technology and image processing technology, it is constantly innovating to meet the broader market demand, and Shimadzu ’s high-tech products enjoy high praise in the world. Nowadays, with the changes in the 21st century, Shimadzu continues to study new technologies and develop new products in the fields of life sciences and environmental protection, and continues to provide more epoch-making products to users around the world. " (Introduction of Shimadzu China's official website)

Obviously, everyone usually pays attention to Shimadzu because of its color spectrum, and sometimes its spectrum, but when it comes to balances, many people's impression is: "Balance? Shimadzu also has balance?" Because of the success of the pricing strategy With the prospect of domestic production, Shimadzu's chromatography has always been the domestic sales champion. Even Shimadzu's goal is to make Shimadzu's product sales in the Chinese market exceed Japan's domestic market within 5 years and become the world's largest laboratory consumer market. However, the same set of methods can not be successful in the balance field. Since Shimadzu is not a professional weighing instrument manufacturing company, and Shimadzu Tianping has not yet achieved local production, so the price advantage can not be fully utilized, plus Shimadzu does not pay much attention to balance products As a result of sales, Shimadzu Tianping has always been tasteless in China. Many customers bought large equipment such as chromatography and incidentally bought one for future maintenance. However, agents want to promote this product to the market separately. It is difficult. If Shimadzu's attitude towards the balance has not changed significantly, it is estimated that Shimadzu's balance products will still be in this embarrassing situation in the future.

4. Ohaus

For this brand, friends who first contacted may think it is a brand new American brand, "Ohouse was founded in 1907, is a world-leading manufacturer of balance and weighing products for the laboratory, education, industrial and professional markets. The headquarters of Ohaus is located in PineBrook, New Jersey, with offices throughout Europe, Asia and Latin America "(Ohouse China official website). And Ohaus has also been introduced as one of the world's four major brands of balance (the first two are undoubtedly Sai and Mei, as for the ranking of the last two are controversial), after the establishment of Ohaus Shanghai in 2006, it was The market has also developed rapidly, and many customers have accepted its products. However, friends who are familiar with the balance industry know that in fact, Ohaus Shanghai is a product of Mettler ’s market strategy! Interested netizens can go to http: // this website to see Ohaus ’business The license, which in the column of shareholders (promoters), clearly indicates the words MT China Holdings. So why does METTLER manufacture balances by itself and have to set up another company to compete? The reason is very simple. METTLER and Sartorius are competing at the high end, but there are still many users in China that demand cheap products, and some even have AL. The price of the series can not be reached, what should I do? Either hand the market to domestic manufacturers or other small foreign manufacturers, or reduce the price of METTLER products, which is obviously unrealistic, METTLER thought of this method ——New brand competition. Introducing Ohaus in China, the production can also be placed in METTLER, but the label of OEM products is changed to Ohaus, so that there is no need to re-establish the production base, develop sales channels, and do not need to specifically train sales and service personnel. The House brand can be quickly established in China, and the price can fully meet the needs of Chinese users.

From now on, this strategy is very successful. Mettler is at the high end, and Ohaus is at the lower end. Both have their own target user groups, and give full play to Mettler's capacity advantage. Some friends may ask, in this way, are n’t Ohaus products METTLER ’s products? The quality of the two is completely the same. Why do you still think about the METTLER brand to buy expensive? To be honest, I also It ’s not very clear, it can only be explained by the words of an industry friend: “The same is OEM, NIKE is 1000, Anta is 500, and miscellaneous is 50, which is the brand effect.” Maybe so.

5. Denver

The brand estimates that most Chinese users have never heard of it, let alone know what it is. But I will introduce it in another way, and everyone may immediately understand its nature-the Sartorius version of Ohaus. "Founded in 1880, located in the western city of Denver, the world's leading manufacturer of electronic balances and electrochemical instruments, and one of the world's three major electronic balance brands. Since its establishment, the company has provided various analytical balances, Precision balance, infrared moisture analyzer and PH meter. It is one of the most cost-effective products on the market. These instruments have become the first sales brand in North America since 1992. "Some people may find it strange why the previous introduction When I was in House, I said that the four major brands, and here has become the three largest? If you often visit the corresponding websites abroad, you will find that in the United States, Denver is even more famous than Sartorius, even in 1999 After being acquired by Sartorius, the brand did not stop using it, but Sartorius uniformly provided sensors to the group's brands to produce electronic balances, and after the moisture meters and acidity meters were all put into production in the Denver factory in the United States, the OEM was Sartorius unified sales. Due to the success of Mettler-Aushaus's strategy in the Chinese market, Sartorius also decided to adopt the same strategy to compete in the market. In 2005, Denver brand products began to be sold in China, and in 2006, Sartorius China was restructured. Two separate companies (Scientific Instrument Company and Instrument System Company), of which the Instrument System Company specializes in selling Denver products, and Sartorius-Denver products are produced in the same line, so if you have the opportunity to get two If the products of the two companies have the same specifications, you will find: Really!

Since the Denver brand has not been promoted on a large scale in the country, but with the support of Sartorius, the industry hegemony, in the near future, Ohaus will face an opponent of the same level, which occurs in Sartorius and Mett. The competition between Lei will reappear between their sub-brands. In any case, for Chinese users, having a new choice is definitely a good thing.

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