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Jingdong and UnionPay held a strategic cooperation conference in Shanghai, announcing the official launch of another strong cooperation between the two parties. It is reported that China UnionPay announced the launch of the mobile payment personal credit card terminal "Colorful", and exclusive launch in Jingdong. From now on, users can order this product in Jingdong, and imagine the exciting and fashionable payment experience in the mobile Internet era.
“Carre Pay†is a mobile payment hardware product that connects mobile phones or mobile smart terminals with bank cards, providing bank card transfer, credit card repayment, convenient payment, shopping mall, attraction tickets, game recharge, business travel reservation, etc. for individual users. A variety of remote payment services. After the user installs the specified client on the mobile phone or the mobile intelligent terminal, the product is inserted through the earphone interface, and the bank card can be easily swiped on the card slot to complete the payment.
According to a survey conducted by the international authoritative survey agency ACNielsen, the UnionPay brand has a 100% recognition in China and continues to lead the Chinese bank card market. At present, the UnionPay card acceptance network has been extended to more than 140 countries and regions abroad and is becoming an international brand. In order to meet the increasingly diversified card needs of consumers, China UnionPay has been vigorously carrying out business innovation. In addition to the use of bank cards in ATMs, merchant POS card readers, etc., you can also realize utility payment, air ticket and hotel reservations, credit card repayment through various emerging channels such as the Internet, mobile phones, fixed telephones, self-service terminals, and smart TV terminals. Payment, self-service transfer and other payments. "The cooperation between UnionPay and JD.com is the most true embodiment of this kind of business innovation.", Jingdong Chief Marketing Officer Lan Yu said.
Lan Lan also said: "As of June 24, Jingdong mobile client user activation exceeded 60 million. In June, the number of daily active users of Jingdong wireless business increased by more than 50% in May, compared with the total user activation in the same period last year. It has increased by nearly 400%. As of the end of June 2013, the average monthly transaction volume of UnionPay mobile payment in Jingdong mobile client has doubled compared with the beginning of 2012.†“62 in the past 618 store month†In the UnionPay Card Friends Festival, the joint marketing activities of Jingdong and UnionPay were carried out for the Jingdong mobile phone client UnionPay mobile payment control and Jingdong PC-side UnionPay online payment, with outstanding results.
With the wave of e-commerce, Jingdong has achieved an average annual growth rate of more than 200% over the past seven years, and has grown into the largest comprehensive online retail platform in China. In line with the development trend of the mobile Internet, JD.com has developed into one of the largest B2C clients in China, covering almost all mobile terminal platforms. In the context of this good cooperation, the two sides have carried out another upgrade cooperation. "Kale pays" is easy to carry, stylish, easy to operate and safe. It conforms to the consumption habits of the mobile internet era, and more satisfies the consumption and use needs of the Jingdong user group "multiple, fast, good, and provincial".
The analysis believes that 2013 is a very challenging year for JD. It is also a year for JD to achieve leapfrog development. By integrating a one-stop shopping platform and quality brand resources, JD.com will fully meet the different individual needs of consumers. The "Carre Pay" was launched in Jingdong, aiming to make the best use of Jingdong's platform and channel advantages. It is foreseeable that in the future, JD will work with UnionPay to create a truly “colorful†payment and consumption experience for both users.
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