Mobile payment hits the line to fight for Alipay to enter the taxi market

Following the cooperation with Intime Department Store and Metersbonwe, yesterday (December 5), Alipay announced that it would “move” the Beijing taxi payment market on a large scale. It is reported that the first batch of Beijing taxis supporting the payment of Alipay reached 5,000. Users who use the "quick taxi" car can also log in directly to the client to pay with Alipay.

Prior to this, some taxis in more than ten cities such as Hangzhou, Qingdao, and Chengdu began to use Alipay wallets to pay for taxis, but they all belonged to the "small brother" spontaneous small-scale attempt.

Alipay related people in an interview with the "Daily Economic News" reporter revealed that this payment method mainly relies on Alipay wallet's "pay in person" function, you can use sonic payment and two-dimensional code payment two ways. “Taxis are mainly paid by QR code. This is equivalent to personal transfer. It is free to use on the client.” Paying for Alipay with wallet is an important part of its recent offline layout, and will be more in the future. Multi-city promotion.

Alipay cooperates with "fast taxi"

In May of this year, when Alipay and the "fast taxi" strategic cooperation, the aforementioned Alipay people told the "Daily Economic News" reporter that they would provide a series of mobile payment solutions for "fast taxis" to help "fast taxis." "Build a better service model and expand the market."

“In the field of payment competition, in addition to technology, the application scenario is also very important. The fast taxi provides us with a good application scenario, and can provide users with a complete service. After paying the payment, it can also be applied in the application. The driver commented," added the person.

Previously, "fast taxi" had received millions of dollars in investment from Alibaba. Li Min, the company's vice president of marketing, said in an interview that the channel that Alipay launched in the Beijing taxi market was provided by the “quick taxi”. “Our strength lies in the resources of taxi companies and drivers, which is what Alipay needs to do offline payments.”

According to him, at present, the number of drivers who have “fast taxis” in 35 cities across the country is more than 350,000. He said: "The biggest convenience for passengers is that they do not need to carry cash and pay the driver through the mobile phone. In addition, the driver does not need to change the zero, avoid receiving counterfeit banknotes. After accessing Alipay's payment plan and credit system, it can also solve the driver to a certain extent. The cool behavior after taking the order."

Li Min told reporters that when consumers use transportation cards to pay, many taxi companies and drivers need to settle for half a month to a month, but Alipay collection is real-time. “Some drivers told me that you can still buy a balance when you have a spare car.”

In an interview with reporters, iResearch analyst Wang Weidong said that Alipay’s move confirmed its move to offline payments and wireless payments. “Taxi is a good entry point. The demand is large and the transaction frequency is high. It can not only effectively cultivate the user habits, but also solve the non-cash trading needs of small businesses.”

Mobile payments will face fierce competition

In fact, the slogan of mobile payment has been called for several years in the industry, but the terminal transformation is facing bottlenecks, making this method not popular. With the full development of O2O and mobile e-commerce, the mobile payment market has been spurred, and mainstream applications, including WeChat payment and Alipay wallet, have become popular with mobile clients and have launched fierce competition.

According to the report of the quarterly monitoring of China's third-party payment market in the third quarter of 2013 released by Analysys think tank, the scale of domestic third-party payment mobile payment transactions reached 334.3 billion yuan in the third quarter, an increase of 173.1% compared with the second quarter. The trend of growth. Alipay, Lakara and Tenpay became the first legion with market shares of 64.4%, 24.2% and 4.1% respectively.

With the WeChat platform, TenPay is eyeing the market, and Alipay clearly feels the threat. In the past month, Alipay began to access merchants from various dimensions: large merchants began to cooperate with Intime Department Store and 12306, and small businesses cooperated with first-tier city vending machines, 7-11 and other convenience stores, and quickly cut into WeChat. Pay for the taxi market that has not yet been covered.

In addition, Alipay, which has been playing a free card, has recently started charging for PC-side transfers, while the mobile side has implemented a free strategy. The industry unanimously believes that this move is to drain users from the PC side to the mobile side, against the impact of WeChat payment.

WeChat payment is also constantly exerting efforts, including pilot mobile purchase of air tickets, movie tickets and other services. From this point of view, it is an indisputable fact that the mobile side has become a strategic high ground for third-party payment companies.

In this regard, Wang Weidong believes that the recent development of mobile payment is very rapid, although the sudden rise of WeChat payment makes Alipay feel the pressure, but it may not be able to surpass Alipay. "WeChat's user base and product form are its advantages, but the industry still needs to accumulate. At this stage, Alipay has become a personal financial service platform and life assistant from the concept of pure payment channels."