Next week, a diverse crowd of packaging companies, printing professionals, and designers will gather at the Business Design Centre in trendy Islington, London. They’ll be meeting with businesses and suppliers to discuss the latest innovations in our field. Kite Packaging Group will be present at the easyFairs Packaging Innovations Show on October 1st and 2nd, showcasing its 'Complete Packaging Solutions'. These solutions are designed to cater to the needs of businesses seeking expert service and design assistance. While we’ll be there, you might wonder who else will be joining us. In this blog post, we’ll highlight some of the standout exhibits at this year’s show, key features to watch out for, and how attending can enhance your business strategy.

Our Complete Packaging Solutions

Of course, Kite will be there, setting up shop at stand B24. We’ll be introducing our 'Complete Packaging Solutions' approach and presenting a brand-new protective packaging innovation—the Kite AirShock System. Designed for versatility, this system works particularly well for large white goods like sinks and TVs. The Kite AirShock is a series of air-filled packs made from LDPE (Low-Density Polyethylene) and PA (Polyamide) to ensure optimal air retention. These air packs consist of multiple solid air tubes, providing robust protection for even the most delicate items. Comprising 98% air and just 2% film, they represent an eco-friendly option that also cuts down on delivery expenses and storage space. These products are not only reusable and recyclable but also stay inflated for extended periods. Different tube sizes accommodate various product specifications, making them adaptable to numerous industries. We’re excited to display the full range of AirShock packs. Everyone is invited to stop by our booth to see how they can best suit your application needs. It’s also a fantastic opportunity to inquire about our bespoke services, which are designed to simplify and streamline the entire packaging design, delivery, and application processes for businesses.”

Luxury Packaging

For businesses operating in the luxury lifestyle sector or retail, packaging plays a crucial role in reflecting your brand’s values. The packaging you provide to customers becomes a walking advertisement. Direct Source Packaging, located at stand D25, will be showcasing its range of environmentally friendly reusable totes and high-end paper bag products. As a specialist in luxury packaging, Direct Source excels at creating visually striking prints that make your packaging unforgettable. Their attention to detail ensures that every piece of packaging aligns perfectly with your brand identity.

Cosmetic Innovations

Bringing a touch of elegance to the show this year, Spanish packaging designers, Faca Export, will introduce their line of rigid plastic containers. These containers are perfect for holding small cosmetic samples like lip glosses. The round containers come in chic contrasting colors, making them easy to fit into handbags or purses. They’re bound to capture the attention of the cosmetics market. Faca Export will demonstrate these “adorable” new products at stand E5 and offer custom designs tailored to suit various brand identities. If you’re part of the cosmetics or beauty industry, we highly recommend attending the ‘Beauty Symposium.’ Taking place on Tuesday, October 1st from 10 a.m. to 1 p.m. in the Keynote Theatre at the BDC, this symposium features a lineup of speakers discussing beauty packaging, design elements, and how to optimize point-of-sale strategies.

Healthcare Packaging

Starting a business selling vitamins and supplements? If your goal is to operate primarily online, then optimizing the mailing process is essential. J&J Pont Pack will showcase its new range of HDPE (High-Density Polyethylene) containers at stand A27, specifically designed for this market. These containers are slim enough to qualify as “large letters” under Royal Mail PiP regulations, helping reduce shipping costs for e-commerce vitamin retailers.

Design and Branding

The Brand and Design Village is a popular feature of the exhibition, guiding companies through the entire packaging and branding journey—from initial concept development to brand awareness and marketing. The area will host several specialized design agencies, making it ideal for businesses embarking on new projects or rebranding efforts.

Seminars and Discussions

One of the best ways to learn about packaging innovations and future industry plans is by listening to experts. This year, a range of speakers will cover topics aimed at improving business efficiency. Packaging is often referred to as the ‘silent salesman’ because of its impact on consumer decisions. However, there are other considerations like cost savings, environmental benefits, and space optimization—key priorities for companies aiming to boost efficiency. Packaging can play a vital role in achieving these goals. The BIG Packaging Debate promises to be an engaging discussion with prominent figures like Innocent Drinks, Marks & Spencer, and IoPP on the panel. Join attendees in tackling the pressing question: “Will online sales kill packaging design?” Secure your spot in the Keynote learnShops Theatre at 3:30 p.m. on October 1st. For those interested in smaller discussions, the learnShops free seminars are a must-attend. These sessions will run throughout the event on both days in 30-minute slots. Topics will include brand building, buying trends, persuasive design, labeling, and more. This is your chance to hear from leading packaging technologists, designers, and strategists, giving you a crash course in becoming a packaging expert.

Get Appy

This year, easyFairs introduced a convenient app for all iPhone users (Android users, sorry). Download it now from the easyFairs website to navigate the show using an interactive map, program schedule, and exhibitor catalog. When you leave, the app can even help you find your car in the parking lot!

See You There!

We hope you’ll be joining us at this year’s show, and we’d love to chat. Stop by stand B24 next week and feel free to ask us anything—we’re here to help. Let us know if you’re planning to attend via Twitter—@kitepackaging.