The Influence of Entering WTO on China's Printing Industry

What impact does China have on China's printing industry after joining the WTO? This is a concern for many print professionals. This issue should be analyzed from the content of relevant articles of W TO.
Adjusting tariffs is the main content of W TO. In terms of trade, the average tariff rate for customs duties is 3% to 6%. At present, China has dropped from 43% to about 17%. The Sino-U.S. agreement states that the "tariff rate of industrial products falls to 9.4% of the overall level." China will drastically reduce the tariffs on the wood and paper industry to about 5 to 7.5%; the actual tariff rate for printing equipment and equipment in China has been very low in recent years, and the import tax rates for laser imagesetters, paper, and offset printers are respectively 16%, 12-25%, 22%, but according to the relevant documents of the State Council and the General Administration of Customs, exemption is imposed on equipment that cannot be produced domestically, including lithographic offset presses with a printing speed of 15,000 sheets per hour and a speed of 60,000 mph. More than one web offset press. From this point of view, reducing tariffs has some impact on the paper industry and printing equipment manufacturing industry, but the impact is not great; for printing companies, it is beneficial.
After China's accession to the WTO, the import of books and periodicals will cause an impact on China's printing industry. For this, we should recognize from the special attributes of the products of the books and periodicals. Both books and periodicals have commodity attributes as well as cultural attributes and political attributes. China currently implements a fixed-point licensing system for the printing of newspapers and periodicals, and the fixed-point printing business is relatively stable. Moreover, in order to build socialist spiritual civilization, China will have strict restrictions on the content of imported books and periodicals. For the vast majority of countries that currently participate in W TO, the cultural product market is also treated as a special case. Of the 135 W TO members, only about 20 are in the cultural product market.
In this case, after joining WTO, it will only have a positive impact on China's printing industry, and will not have a negative impact. Therefore, the printing industry will have nothing to worry about. Not too.
Since the implementation of reform and opening-up in China, the influx of foreign-funded printing companies has made domestic printing companies feel obvious pressure. After China's accession to the WTO, although China will impose restrictions on the printing of “three foreign-funded” enterprises, the “three foreign-funded” printing enterprises are aggressive. The competitiveness is not to be underestimated. At present, there are more than 2,000 "three-funded" printing companies in the country, of which nearly 45% are in Guangdong. In 1998, Shanghai had 177 “three-funded” printing companies. Although it only accounted for 4.3% of the total number of printing companies in Shanghai, sales output value accounted for 28.5% and total profit accounted for 32.4%. The printing giants of the world, Donnelly, King Kong, Huihao, and United have already entered the Chinese market. In general, foreign-funded enterprises have high production efficiency, excellent printing quality, advanced printing technology, flexible operating mechanism, and light social burden. Compared with domestic printing companies, foreign printing companies have obvious advantages.
After joining the WTO, the pressure on the domestic printing industry is also reflected in the packaging and printing. The increase in imports of foreign products to China will occur in foreign-funded packaging and printing companies that solely set up factories in China. They will occupy a portion of the market share and aggravate the competitiveness of the domestic printing market. At the same time, the export of Chinese products will also increase, and the requirements for the quality of packaging and printing products for export products will increase accordingly. If domestic printing companies do not improve quality and efficiency, then “fat water” will flow into the fields of foreign printing companies. .
After joining the WTO, it will also bring prosperity to China's economy. At the same time, it will also have a certain influence on culture. As a printing company, which has both economic and cultural attributes, it will face an increase in the number of printing with high quality requirements. Business, whether it can meet the needs of the new situation will be a test for China's printing industry.
Unemployment is a problem that China may intensify when it joins W TO, and the printing industry cannot be an exception. In the past, the printing industry in China was mainly manual. Although mechanization is currently dominant, manual operations are not completely detached. In addition, the labor cost of mechanical operations is also very large. The fierce competition after China's accession to the WTO has forced some employees to face unemployment, and how the printing industry should be digested should also be taken seriously.
In general, China's accession to WTO has both advantages and disadvantages for the printing industry. The printing industry must take countermeasures to benefit from disadvantages and convert negative impacts into positive ones in order to survive and develop. (Yao Lianxue)