Trademark Screen Printing Process - Design

The whole process of trademark printing can be roughly divided into four parts: design, plate making, printing and post-press processing. They are interconnected and inseparable. This article briefly describes the characteristics and requirements of the trademark screen printing process.

First, the trademark screen printing design

The trademark screen printing process design has the following characteristics:

1. Design for the end use of the job
Different jobs have different requirements for the used paper. For example, automatic labeling is used for the label of bottled wine. The direction of bending after glueing must be matched with the automatic labeling machine. Otherwise, it cannot be produced on the automatic assembly line.

2. Hollow and mosaic design
Logo design often requires hollowing and inlay processing. In particular, products that require gold (silver) printing must be designed as a hollow version. Otherwise, gold (silver) ink is directly printed on other inks, and the problem of darkening is likely to occur.

3. Match
One of the distinguishing features of trademark printing is the combination of multiple combinations, ranging from two to several, and as many as several dozen. It is more appropriate to determine how many plans are linked together, depending on the process conditions.

(1) The ease of post-processing. If there are many post-processing operations in the job, the layout should not be done too much. Otherwise, due to the poor temperature and humidity control in the printing shop, it is very easy to cause the paper to pump up. This will not only affect overprinting, but also give back stamping and die. Cutting and other processes have caused difficulties in positioning and registration.

(2) Shaped trademarks. The area of ​​the trademark is generally not very large. For the thin paper special-shaped trademark that needs to be die-cut, the combination should not be too much, otherwise the precision of the die-cut production will affect the quality of die-cutting.

(3) Number of prints. If the number of prints is not large, the number of joints cannot be excessive, otherwise the layout is too large and the cost of making a die cut will inevitably increase the cost.

(4) Paper opening count. Due to the influence of the trademark size, it is impossible to accurately combine eight, four, or split editions. Therefore, the principle of selecting the appropriate assembly method should be based on the principle of minimizing printing paper.

It can be seen from the characteristics of the trademark screen printing design that an outstanding trademark designer must not only have innovative design concepts and flexible design skills, but also be familiar with printing and post-press processing technologies, so that the designed trademarks are novel and unique. It also meets the requirements of printing and post-printing processes to avoid unnecessary economic losses. For example, the surrounding of the trademark pattern is too close to the finished product size. Due to the factors such as the paper deformation and the inaccuracy of the die cutting tool, it often results in deflection of the die-cutting product and excessive errors, thus causing the product to be scrapped. When this happens, the designer should adjust and change the design to suit the printing and finishing requirements.

(to be continued)