2011 US physical book market shrinks by 9%

[ppzhan abstract] According to the number of Nielsen BookScan, the overall book and e-book sales during the Christmas period this year, the US book market as a whole is bullish. In the week before the start of Christmas Week, from December 12 to December 18, book sales fell 14% compared to the same period in 2010, while Christmas week sales fell only 6% compared with the same period last year. Based on the figures for the whole year, the sales of physical books fell by 9%, and the total sales volume for the whole year was estimated to be 650 million.

In 2011, the US physical book market shrank by 9%. At the same time, with the strong growth in digital product sales, the consumer demand released by Baudes's closure has shifted to other retailers. Barnes & Noble bookstore estimates that Bowers’ withdrawal from this year brought them sales growth of 200 million US dollars to 230 million US dollars, and some independent bookstores spent a good Christmas sales season in recent years.

According to the number of Nielsen BookScan, the overall book and e-book sales during the Christmas period this year, the US book market as a whole is bullish. In the week before the start of Christmas Week, from December 12 to December 18, book sales fell 14% compared to the same period in 2010, while Christmas week sales fell only 6% compared with the same period last year. Based on the figures for the whole year, the sales of physical books fell by 9%, and the total sales volume for the whole year was estimated to be 650 million.

The final number of e-book sales has not yet been released, but the figures reported by Barnes & Noble Bookstore can shed light on the impact of e-book sales and the closure of Borders. Barnes & Noble's digital content sales during the holiday season increased by 113%, and its physical store sales increased by 2.5% over last year to reach $1.2 billion, which is a five-year increase. Of course, Amazon has already announced that its Kindle e-book sales continue to set records.

Visits to independent bookstores found that in the good weather and the bankruptcy of Borders, most independent bookstores spent a Christmas season. Almost all independent bookstore sales come from physical books.

In addition, according to reports from the United States today, in the list of books, the number of books on e-book sales that are higher than the sales volume of physical books has dropped from 12 kinds before Christmas week to 3 kinds at Christmas week, indicating that there is a sales volume of Christmas week physical books. A large increase. However, after the Christmas week, among the top 50 in the book list, the electronic version sold more than the print version and recovered to 42.

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