Huida Li Hongwu: Research and development of water-saving products

Li Hongwu, Marketing Director of Huida Group

[Reporter]: I am very glad that you can take time to accept our interviews during your busy schedule. We know that the establishment of a national residential industrialization base is of great significance for promoting the modernization of the residential industry, improving the overall quality of housing, reducing costs, and protecting the environment. What does Huida’s successful listing of the National Housing Industrialization Base mean for Huida? What work have we done to serve China’s housing industrialization?

[Li Hongwu]: First of all, what we have done. The company has been promoting residential industrialization for nearly three years, which is also a precedent in the industry. Huida is at the forefront in this industry. Promoting the housing industrialization base is actually pushing the entire industry forward, and it is also the trend of the times. As a company with a history of 30 years, Huida has the responsibility and obligation to shoulder this burden. The success of this listing is very far-reaching for Huida. At least it shows that the country recognizes this industry and our company. In fact, it is also more stressful for our company because it bears a responsibility. A lot of standardized things require someone to make a benchmark and need to do a lot of things that have never been tried.

In the process of promoting the industrialization of housing, we have done a lot of basic work. In fact, housing industrialization is a chain that requires the improvement of the entire supply chain. Huida is only one of them. We are advocating the industrialization of housing, and we are also promoting the development of this industrial chain and promoting the improvement of upstream and downstream. Through the promotion of nearly 20 real estate forums and industrialization forums in the three years of 2009, 2010 and 2011, the popularity of Huida in the industry has been improved, and we have also imposed constraints on ourselves. In this way, many of our product lines, including hardware facilities, have been upgraded under the premise of high standards and high requirements. In terms of products, more is to learn advanced things, such as Japan's industrialization, standardization, and modular things, and then apply them to China. We have a lot of designers from Tsinghua and Shanghai, and we have invited Tsinghua's well-known professors to design a system that is as perfect as possible, at least a lot of things that can be applied smoothly in the real estate sector.

In fact, we are not only providing some sanitary products to suppliers, but we are doing more work to influence the real estate landscape. Give full play to the best effects of bathroom products.

[Reporter]: What kind of deployment will Huida make in the next few years on the residential industrialization base?

[Li Hongwu]: Now Huida Homeland has been fully put into production in the industrial zone. We are fully prepared in the enterprise chain and supply chain, and are preparing to develop into a comprehensive home enterprise of related cabinets and wooden doors. The layout of the link is now basically completed. In the next stage, what we need to do is to make more targeted compensation and supplements. According to the standardization needs of residential industrialization and the demand for products, we will supplement and improve our products in a targeted manner. In the early stage, we did more basic work, mainly in hardware. The next stage of focus is to add some products and promote some things.

To develop water-saving products, we must promote water-saving ideas.

[Reporter]: China is a country with very scarce water resources. It is very important to save water. What are the current status of water-saving products in the sanitary market? What problems exist in Huida's water-saving and environmental protection work?

[Li Hongwu]: Not only sanitary ware, but all industries are promoting energy conservation and environmental protection. This is the general trend. In the bathroom industry, water conservation is not a new word, but very common, and all companies have water-saving products.

The research and development of water-saving technology in the sanitary industry has a big drawback. It is that everyone has the least research and development of water, and the research and development speed is very fast, but few companies dare to guarantee that the product will remain in use after 5 years. It is the focus. For the promotion of products, most of the companies are blindly promoting the water-saving effect of their products, but I personally think that we not only have to save water, but also develop a series of instructions to teach consumers how to correct. Using the toilet to promote a water-saving concept to consumers, we have to tell consumers how to use the product to save water in their own way, three-dimensional promotion of what can really save water, otherwise the industry will enter a strange circle, It is wrong to use water-saving products as a competition.

Huida is the representative of the Tangshan sanitary ware enterprises in the north. We are more deeply digging water-saving technologies from production and R&D. Huida's 3.8-liter super-efficient water-saving device, including the new special pressure pack, is super-saving. And on December 2 this year, 2011 China sanitary ware (toilet, faucet) evaluation of the 'Golden Dragon Horse Awards Awards ceremony', the Huida bathroom toilet took off the "Golden Dragon Horse Award" silver toilet prize, which is Huida for many years A great affirmation in the environmental protection and water saving of the toilet.

In terms of technology, many new products will be available in the next year or two. Not only our toilets, but also bathtubs, bath rooms, bathroom cabinets and faucets are applied to the latest water-saving technologies.

[Reporter]: We know that Huida Group has always attached great importance to technology, design and innovation. Design and innovation are regarded as the soul of products, and R&D and innovation will inevitably lead to an increase in the basic cost of products. How do you view this issue? How do you see the balance between the two?

[Li Hongwu]: Acer has a smile curve, saying that a real area where a company can generate profits and value is at the two ends of a smiley face, that is, the front production R&D and the latter terminal sales. The manufacturing process is only cost-effective. For all production management, the next step is to continuously reduce costs. Therefore, our production R&D is not increasing product costs, but reducing costs. R&D and innovation are driving the right market. Let's take a detailed survey and really focus on consumers and the market, find what they need, and then return to research and development. This makes R&D very targeted and accurate. Each product is very purposeful. It is for which market and which kind of demand, so when using new technologies and new materials, it will be particularly targeted and save the related costs. Instead of blindly launching a hundred products, the market will test and filter, and a hundred pieces will be produced. Each piece may have tens of thousands of pieces of inventory, which is actually increasing costs. Our product design and R&D, if speeding up the transfer, is actually reducing costs. If it flows, it will be the same as the stock.

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