Commodity packaging technology, life and market in one (below)

Third, modern commodity packaging design should adapt to people's fast pace of life and different people's needs

In addition to factors such as the development of science and technology, the circulation environment of products, and the design of decoration, modern packaging design of goods must also consider the acceleration of the rhythm of life under the conditions of market economy. The work requires high speed, high efficiency and diversification in life. Saving labor and saving time have become an urgent need for people. Therefore, product packaging design should also be concise, clear and generous, clear and easy to remember and easy to remember. The goods are displayed on the shelves. Past consumers only need to pay attention to the patterns and text descriptions on the packaging of the goods without paying too much attention. This packaging design meets the fast-paced life needs. Therefore, some easy-to-use, new and multi-functional packaging products are increasingly popular with consumers. Such as fast food boxes, disposable sportswear, easy to carry travel foods. In the past, some traditional aesthetic consciousness conventions and habits have been abandoned and broken. Such as the asymmetry of the service style, black packaging designs that were previously banned in China are now abound. The use of black designs on male cosmetic packaging is considered a symbol of male power. This shows that the consumer's aesthetic concept is constantly changing and updating, which requires us to constantly find out.

In addition, modern commodity packaging design also considers the culture and psychology of different consumers. People with different knowledge levels, people with different cultural backgrounds, people of different countries, different ages, and genders have different feelings about the packaging of goods. Commodity packaging is subordinate to the content of goods and is for different levels of consumer groups. The pattern, color, and text content of any kind of product packaging must meet the psychological needs of different consumers, otherwise it will not be able to promote the sales of goods. For example, in the packaging of goods exclusively for children and children, we must use more lively and lovely cartoon patterns, brightly-colored colors, and slogans that are consistent with children's psychology. On the contrary, in the packaging of goods exclusively for the elderly, it is necessary to reflect the psychological needs of the elderly in pursuit of longevity as much as possible, and to use the patterns, colors, and texts of longevity.

Four. Modern merchandise packaging design should consider the visual characteristics of sales space and human eyes

The packaging of goods in different environments gives people different feelings. It is affected by the sales environment of goods and the characteristics of people receiving information. In commodities sold in supermarkets, packaging is the main salesman of goods, and each package is an advertising carrier. In the small shops, due to the limited decoration, the feeling of product packaging is mainly simple and generous; in the large and medium-sized shopping malls, due to the decoration of the shops, the configuration of the lights, the feeling of the goods has a certain blockage, and the goods are packaged. It also gives people the feeling of being extravagant, exquisite, and upscale. Of course, it's a different story for branded goods.

In addition, people's acceptance of product packaging depends on the characteristics of human visual information. The speed with which the human eye accepts visual information is limited. When the human eye pays attention to a goal, the change of the range requires a certain amount of time. It has been verified that human eyes can read about 5 Chinese characters per second. Therefore, the words on the packaging of goods must take into account the speed with which the human eye can accept text in unit time, otherwise it would be futile. Therefore, in the packaging and decoration design, the brand name is generally about 5 words is better. According to research and testing, in addition to a certain range of vision of the human eye, the upper part is stronger than the lower part, and the left side is stronger than the right side; the attention of the line of sight is firstly followed by the middle and four weeks, and attention is paid first to the strong contrast of the object, and then to the weak contrast; Pay attention to color, pay attention to black and white; pay attention to the movement, after the attention of static; pay attention to the novel, pay attention to the general. And sometimes there will be an illusion that human vision is selective in its acceptance of information and is willing to accept interest. In general, the information content is reduced in the order of graphics, text, and color, and its attractiveness and memory strength are also different. Only when the human eye pays sufficient attention to and receives the effective information content on the packaging of the goods, the packaging of the goods becomes meaningful. In addition to being able to truly reflect the functions of commodities, commodity packaging must also be able to express the spiritual connotations of different commodities and enable consumers to generate associations beyond the visual image. In order to achieve "see its shape, such as listening to its sound, such as the smell of the effect.

Second, due to differences in people's age, gender, occupational culture, ethnicity, and religious beliefs, there are differences in receiving packaging information. For example, the elderly are rich in life experience, their ideas tend to be stable and natural, and the simple, dignified and traditional information conveyed on the packaging of goods is easy to accept; while young people convey novelty, fashion, and change in the packaging of goods. Information on romantic emotions is easy to accept; children and young children are interested in vivid, colorful and interesting information on commodity packaging, and there are also differences between men and women. Therefore, the packaging of any kind of goods cannot meet the needs of all consumers. The packaging of goods is the same as the goods for different consumers.

In short, as long as we dare to make progress, strive to innovate and follow China's packaging cross policy, we must learn the advanced concepts and research results of the world's outstanding culture and commodity packaging fields. China's commodity packaging industry will continue to achieve new and greater development.