Commodity packaging technology, life and market in one (on)

With the rapid development of science and technology and the deepening of the market economy, competition has become more and more intense in all walks of life! Of course, the goods circulating in the economic field bear the brunt. The "clothing" that is packaged as a commodity is also increasingly valued by both manufacturers and consumers. Because whether a commodity can have market vitality depends not only on the inherent quality of the product, but also on the factors such as the consumer's object of consumption and sales channels, but the most important thing is the packaging design of the product.

The design, quality, and quality of modern commodity packaging directly affect the promotion of goods, the image of production companies, the self-worth of products, the economic benefits of sales and manufacturers, and the development of enterprises. The ultimate goal of any product packaging design is to promote the market sales volume, competitiveness, and attractiveness of consumers, so as to meet people's needs in life, spiritual and cultural, and promote continuous social progress and development. Because of the large impact of the development of science and technology, commodity packaging continues to inject new content, and people engaged in packaging work have different understandings of commodity packaging due to their various reasons. Therefore, research and discussion on commodity packaging is always a new one. Question.

First, modern commodity packaging is subject to changes in its product characteristics, packaging materials, interior design, and circulation environment.

Commodity packaging has two major functions in circulation: one is to protect the functions of commodities; the other is to acquire social cognition (that is, consumers recognize, love and accept) functions. It mainly works through packaging materials, exterior structure and decor design. Different materials used in modern commodity packaging are different in structure and interior design. They give people different feelings. For example, packaging of bottled goods, foamed plastic as cushioning pad to make the material for the compartments, it will give people safe and reliable, It is not easy to be damaged; the packaging of high-end wines is made of local special materials to make outer boxes, which are lined with gold satin and accessories, so that the whole package looks magnificent, elegant and luxurious, which greatly improves the value of the goods. There are also various anti-counterfeit and anti-theft packaging products that use high technology to make consumers feel that the product is authentic and reliable!

In addition, in our actual work, we often hear from some manufacturers that the relatively satisfactory packaging and decoration design drafts seen in computers are printed on shelves and displayed on the shelves. It feels inferior to the original results! In fact, the manuscript has not changed, but there is a difference in the feeling before and after. What are the reasons for changing their effectiveness? This is because: Before the design draft for printing, people see only the relationship between design elements (shapes, patterns, colors, and characters) between individual individuals. There is no comparability. Once placed on the shelf, the environment changed, and people saw not only a single design draft but a similar product group. On the contrary, some design drafts are not particularly noticeable when they are single-viewed, but after putting it on the shelves, it suddenly became a compelling “center”! This is the result of the interrelationship among similar commodity groups. To make commodity packaging more successful, you must try to make your product packaging different from the packaging of similar products. In other words, the more exclusive and ubiquitous the more prominent the packaging, the more personalized packaging more attractive to consumers.

Imagine if you can't draw attention from people in the sea. What's the first impression? I noticed that I didn't feel very good. Although he (she) was actually very good, it was hard to imagine that you would also like to make a deeper understanding of him (her). The design of modern commodity packaging is also the same. If the design is inaccurately positioned and does not consider the environmental change factors in the circulation of commodity packaging, the packaging will not reach the effect of attracting consumers' attention, let alone touch the hearts of consumers. Without being noticed, there would be no "love at first sight," and people wouldn't buy it and try it out.

Second, modern commodity packaging is a manifestation of the development of science and technology, packaging and decoration design is the direct marketing of goods

Modern commodity packaging design is a vision, plan, operations and budget. It is a creative activity carried out by human beings to achieve a specific purpose. It contains the creation of art, the characteristics of modern science and technology, and economic attributes. Commodity packaging design is the use of new materials (or local specialty materials) to rationally arrange visual elements, shapes, graphics, colors, textures, light, space, etc., according to different commodity needs. It is a practical art form combining science and technology, materials, aesthetics, practicality, and economics. Innovation leads the development of the era, is the soul of product packaging design; economical and practical, beautiful and generous is the basis of commodity packaging design; open up and occupy the market to make profits, to meet the needs of consumers' lives is the purpose of commodity packaging design.

Modern packaging and decorating of merchandise is more direct and effective for promoting merchandise. It is a silent propagator of goods. Manufacturers often advertise through the packaging and decoration of goods, highlighting their brands and establishing their image. The contents of the packaging and decoration of merchandises are also rich and varied. It can use graphic arts, colors, texts and other artistic techniques to promote the desired product names and functions to consumers. Such as the use of graphics, color block size, the strength of the contrast, giving a visual impact. With the color warm and cold, light and shade, lightness and weight, thickness, movement and distance, people can have different associations to influence the mood changes and actions of people. Therefore, the packaging of some commodities is not only decorated with graphic characters, but also uses colors to enhance its effects. For example, the packaging and decorating design of virtual blood and health supplements mostly adopts warm colors such as red and yellow; while the packaging and decorating design of medicines for indirect anti-inflammatory campfire use mostly cool colors such as blue green. (to be continued)