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Currently, the custom industry is getting hotter and hotter. There are more and more home-customized enterprises. At the Wenzhou Summer Home Expo, there are many custom-made enterprises participating in the exhibition. From a simple table and sofa to a full wardrobe, the furniture in the entire house can be customized. Customization meets the individual needs of consumers, especially the post-80s consumer groups. The rise of the furniture customization industry effectively combines the owner's individual style with the scale production of the furniture, which will surely become the trend of fashion personality crowds, and its prospects are very promising.
Furniture customization to popularization
Customization is often a symbol of personality, fashion, and high consumption in people's past concepts. For example, customizing a piece of jewelry is tens of thousands or even hundreds of thousands. However, some of the custom-made exhibitors at the Wenzhou Home Expo, their custom prices are not as high as expected. Manager Hu of Wenzhou Shangpin's home delivery said that they can customize the furniture of the whole house, with high quality and affordable price. The furniture of the whole house can be customized for three or five thousand yuan. And there are many promotional activities for ordering custom furniture.
At present, there are many home furnishing companies engaged in furniture customization in China. Some only specialize in customizing a certain kind of furniture, such as Sophia custom closet. There are also a lot of custom furniture in the whole house, such as Shangpin Home Furnishing, Jinfan Home Furnishing, etc., which are well-known enterprises in the custom furniture industry. In order to compete for more market share, many furniture companies of the same type often fight price wars, so that the price of some custom furniture is sometimes even cheaper than buying ready-made furniture.
The process of customizing furniture is a process in which furniture manufacturers and owners participate in the design process. Customized merchants come to the owner to measure the size, design together with the owner, make the renderings, the owner agrees to order production, after the furniture is produced, the merchants come to install. Complete the furniture customization process.
Although, at present, the price of custom-made furniture is generally more expensive than the purchase of already manufactured furniture, but he can better reflect the owner's personality style, while the owner can also install furniture at home. Feel the fun of personally participating in the design. Therefore, custom furniture is sought after by some consumers who pursue individuality.
Industry chaos remains to be rectified
Although custom furniture is more representative of individual style, it is increasingly sought after. However, there are many hidden constraints behind the prosperity: At present, there are many small and medium-sized enterprises in the custom furniture industry, the vicious competition trend is obvious, the industry concentration is low; the products tend to be simple plagiarism and imitation, and the brand is messy; Product quality is uneven.
The so-called customization, many times, only the size is different. Customize different sizes of furniture according to different owners' conditions. However, there are still many plagiarized designs in the style and design of furniture. There are many well-designed models in the design software of some custom manufacturers, but the size is slightly changed, and there are not many designs that are truly self-designed.
Moreover, after the customized furniture is produced by the manufacturer, the separated plates and parts are transported to the owner's home, and the customized company is responsible for the home installation. One owner said after installing a wardrobe at home: This wardrobe is a piece of board connected with a connector, and it always feels not so strong.
The quality of custom furniture is indeed a very good question. Relevant industry departments are also developing relevant standards to standardize and ensure the quality of customized products.
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