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The main marketing channel for industrial companies is the promotion of green people. To effectively implement a green marketing strategy, salespeople must understand the consumer’s interest in green consumption, answer consumer-focused environmental issues, and master the green performance of corporate products and the green performance of companies in the business process. Through free trials of samples, competitions, gifts, product guarantees and other forms to encourage consumers to try new green products, improve corporate visibility.
The main feature of green prices is the reflection of environmental costs, that is, green products usually include cost expenditures related to the protection of the environment and improvement of the environment. Many kinds of situations will cause the increase in green prices. For example, the introduction of environmentally friendly raw materials; the use of environmentally friendly equipment to replace environmental pollution equipment; implementation of environmental protection law will increase the cost; to implement green marketing and change the company's organizational structure and administrative management and so on. At the same time, the green price may also be reduced due to other factors, such as lowering costs due to the savings in products and packaging materials.
At present, the entire social economic concept and economic behavior are changing. The kind of over-predatory consumption methods and unsustainable production methods, the kind of methods of killing chickens, spawning eggs and fishing on natural resources have threatened human survival and development. The green marketing is based on a brand-new production method. The production mode of the modern society needs more and more choices from two different technological approaches. “Black technology†is a machine, petroleum, and electronics left behind by traditional industries. Lines, and "green technology" is an emerging field that combines ecological engineering and genetic engineering. Of course, "black technology" will never be abandoned, but the rise of "green technology" and "green products" is unstoppable.
In April 1995, the International Organization for Standardization began implementing the "International Environmental Monitoring Standards System" to require that products meet the ISO9000 series quality standard system. The European Union has also launched an environmental management system called ISO14000 that requires products entering EU countries to meet prescribed technical standards from pre-production to manufacturing, sales, use, and final disposal phases, such as textiles, paper products, batteries, washing machines, Footwear, building materials, hair care products, packaging materials, etc. At present, Western countries such as the United States, Germany, Canada, Norway, Sweden, France, and Australia have all set environmental protection technology standards and tend to coordinate and recognize each other. In 1996, the International Organization for Standardization issued the first batch of five standards related to the environmental management system and its audit. In 2001, 836 enterprises in China had passed the ISO14000 environmental management system certification. It showed that the product conforms to the standards and meets environmental protection requirements during production, use, consumption, and disposal. This is undoubtedly the most effective way to eliminate the "green barriers" that developed countries restrict the import of developing countries. To achieve this product that causes green technical standards can be said to be today's "green products."
The rise of green products, green packaging is an important part of it (the concept of green packaging, has been written in the introduction). As we all know, modern products are indispensable for packaging in marketing, and packaging is mostly a one-time consumer product, with a short life cycle and a large amount of waste. According to statistics, the annual amount of packaging waste is large. According to statistics, the annual amount of packaging waste accounts for about one-third of the city's solid waste in terms of weight, and accounts for 1/2 of its volume, and the amount of emissions is increasing at an annual rate of 10%. Packaging waste has become increasingly prominent in China's environmental pollution problems. Taking the “white pollution†of EPS foam lunch boxes as an example, the fundamental reason for prohibition is that scale production cannot be banned and profitable.
In the face of the worrying facts about environmental pollution, our government can no longer afford to let it go. We must formulate laws and regulations as soon as possible.
As early as 1991, Germany adopted the "Regulations for reducing the environmental impact of packaging materials," which was revised again in the summer of 1998. The ordinance requires the industrial and commercial sectors to recycle and recycle their own packaging. Austria began implementing new packaging regulations in October 1993. The United Kingdom has a plan for the re-use of packaging materials, requiring 50-75% of packaging waste to be reused. Japan also promulgated and enforced the "Recycling Regulations" and "Waste Elimination Conditions Amendments" in 1991 and 1992 respectively. The United States has set five priority indicators for disposal, reuse, regeneration, incineration, and landfill disposal.
In the 1980s, China experienced the disadvantages of “first-class products, second-class packaging, and third-class prices†in its export trade. After more than 20 years of efforts, the packaging industry has formed a large-scale, complete system, a solid foundation, and the development of various industries. Closely related to the big industry. The output of major packaging products such as containers, woven bags and corrugated cartons for transportation in China ranks among the top in the world. However, compared with developed countries, China still has a small gap, not a packaging powerhouse, especially in terms of green packaging, large-scale packaging production lines and some raw materials are still heavily dependent on imports, packaging companies should accelerate the international standards, we must strive to pass ISO9000, ISO14000 Certification to promote the product to the international market.
After China's accession to the WTO, international trade has developed and the competition in the international market has become increasingly fierce. The green packaging system in the international market is conducive to environmental protection, but it provides convenience for the developed countries to create "green barriers." They excuse other countries, especially developing countries, that their product packaging does not meet the requirements and restrict imports, resulting in constant trade frictions. Therefore, we require that we vigorously develop green packaging that meets international standards in order to increase the competitiveness of our export commodities. On the other hand, it is also necessary to argue in international trade and reduce trade losses.
It can be seen that the problem of green packaging is an urgent problem to solve and has risen to global issues that need to be resolved. In foreign countries, many countries and regions have begun to act, they have promulgated the rules, and actively use chemical technology to develop new types of decomposable materials.