Li Ning first cross-border new products starting this month

In early 2011, with the commencement of the Back to the Origin event, the well-known sports brand Li Ning officially opened with the cooperation of the famous fashion designer Eric So to jointly create the latest cross-border product line "Change is changeless." On May 27, the first product of cross-border cooperation between the two parties, the "Li-Ning X Eric So Pure Classic 50 Special Edition Shoes," will be officially unveiled and debuted at Deal In City on May 28.

Containing cross-border content to create a trendy classics

"Li-Ning X Eric So Pure Classic 50 Special Edition shoes" Li Ning original Pure Classic shoes, based on the simple, starting with the new color, while giving the shoes a more trendy appearance and a more comfortable wearing experience , Li Ning's classic design once again sublimation interpretation.

Simple interpretation of the same change to meet the ever-changing

In the current fashion world, the trend of fast-changing, but how to seize the fleeting trend to reflect their own spirit of fashion has always been the focus of fashion brand Li Ning brand advocated by young people. Li Ning brand believes that no matter how the trend changes, the classic has always been the same theme. Therefore, the concept of "Change is changeless" has come into being under the advocacy of Li-Ning brand. This series of concepts also reflect the Li Ning brand's understanding of the trend and attitude - with a simple design to meet the ever-changing trend of the world with The classic design brings out their own trend style. Designer Eric So not only continued Li-ling brand has always been the concept, but also emphasizes the super-Joker shoes itself performance.

Clover LOGO to create a new trend of the streets

So powerful combination makes the new meaning full! The Eric so did not use any elements related to the past works, but for the "Li-Ning X Eric So Pure Classic 50 Special Edition shoes," specifically designed a four-heart-shaped lucky grass LOGO, bearing Eric's love for the family, four heart-shaped representative of the father, mother, himself and his brother, at the same time, cute and special shape absolutely in line with the current influx of people tastes, presumably lead to the latest street trend.

Fun Tai Chi shoes 50 behind the secret

"Li-Ning X Eric So Pure Classic 50 Special Edition shoes" because of the number "50" and even more mysterious, what exactly the number "50" behind the story? Eric So designer intent? The answer will be beyond your expectations!

Chinese ancients used the theory of "Promise and Tai Chi" to interpret the life of all things and the changes of all things. "Li-Ning X Eric So Pure Classic 50 Special Edition Shoes" is the first product of "Change is changeless" Figure black and white, forming a "yin yang" complement each other, the use of traditional Chinese elements more vividly convey the "invariant response to change" theme. The tai chi figure is divided into yin and yang, and the shape of yin and yang demarcation line on each side happens to be an "S" type. Together with the dots on both yin and yang, it just forms the deformed "So". The "So" extracted from both sides of the Taiji yin and Yang is the direct source of the number "50", and the sum of "50" of this yin yang becomes the "100" representing the perfect balance.

"50" was born in the Taiji Bagua map; "Li-Ning X Eric So Pure Classic 50 Special Edition shoes" changed to Li Ning Super Classic, which is precisely the most basic communication designer Eric So - interpretation of the most Chinese form The source of the "Change is changeless" series of cooperation between Li Ning and Eric So is also Eric So's understanding and respect for Chinese traditional culture.

If you are already on the "Change is changeless" series starting paragraph can not wait, please continue to pay attention to Li Ning brand, to the sale of shoes on the day to find out! I believe the leading brand of domestic sports brand Li Ning will not let you love the trend of culture disappointed!