The new standard for mahogany furniture purification market enterprises to practice new standards

When consumers buy mahogany furniture, they pay more attention to materials, crafts, and models than ordinary furniture. However, because they contain a lot of wood and classical furniture, they need to do their homework before buying. After the implementation of the "General Technical Conditions for Mahogany Furniture" in August this year, consumers can relax. The new standard not only regulates the terminology and definition of mahogany furniture, but also lists the classification, requirements and quality of materials as mandatory standards. It stipulates that “the product guarantee document should be mentioned in the sales contract of mahogany furniture products, that is, the product instruction manual and mahogany furniture. Product quality express card, product certificate." And this "one book, one card and one card" as the legal basis for future disputes over the use of materials. In this regard, the consumer market has given high attention and many companies have begun to take action. The journal held a forum on the theme of “How the new standards can make mahogany consumption more secure.” The heads of the mahogany enterprises said that the new standards not only purified the market, but also protected the legitimate rights and interests of consumers.

Enterprises each move new standards of practice

What material is used in a piece of mahogany furniture? For the salesperson's answer, consumers often put a question mark in their hearts. According to the "General Technical Conditions for Mahogany Furniture", "the contents of the mahogany furniture product quality express card should be consistent with the actual product." This requirement may make it easier for consumers to purchase in the future, although it will be far from February next year. There have been some enforcements for a while, but many mahogany companies have produced the first batch of quality express cards.

“Quality express cards will not expire, and consumers are very concerned about this. We implement them one by one according to the terms and conditions stipulated in the document, which can protect consumers' rights. The implementation of express cards is legally effective, and it is Mandatory standards. If you follow the standard one by one, the company is not afraid to write it.” Pan Haiying, manager of Beijing Union, Honglian, believes that the new standard of mahogany regulates many aspects such as terminology, definition and production process for the mahogany industry. It is a big step forward. After more than two months of brewing, Union has equipped this card for each product last month.

Wu Xin, chairman of Jinfei Hongmu, said that from the end of August, the company has all followed the new standards. He believes that it is not too difficult to implement, and many companies in the market have already begun to do so, which is also very beneficial for reputable brand enterprises.

In order to comply with the new standard, Taihe Muzu also re-created the product collection manual, the founder Guan Yi introduced, in their product collection manual, detailed the contents of the new national standard, and realized a furniture with a collection manual. . “This collection contains the coding of furniture, security code, real-time photo, production process, technique, common sense of mahogany, including some judgments when the product has problems and matters needing attention during the use of mahogany. “That is to say from the past The production method, as of today's new standards, stipulates that materials and processes are reflected in this manual. He said that this will not only give consumers an understanding of the product itself, but also information about consumers' knowledge of mahogany.

Huang Weiheng, general manager of the aviation management redwood northern region, also said that in the drafting stage of the new standard, the company's "quality certification" has been launched, but it has not been widely promoted. Since August, each product has been equipped with a product quality express card in accordance with the new national standard.

The store provides a promotion platform for the new standard

The spontaneous promotion of quality express cards by Redwood Enterprises is conducive to shaping the brand image and enhancing the market competitiveness. The mahogany furniture store that accommodates more brands will be used as a key work supervision enterprise, which will lay a foundation for creating a good redwood consumption environment. Previously, Ren Cheng, the vice president of the family, told reporters that the enterprises in the Redwood City Hall would be better informed and implement the "General Technical Conditions for Mahogany Furniture" to introduce consumers to the changes brought about by the new standards.

Jiang Dingsheng, general manager of Hongmu Street, mentioned in the forum that in September, the store organized a redwood merchant to hold a new national standard training class, and asked the mahogany experts to explain the various standards in the new standard, including how to standardize the filling of wood and tree species in the sales contract. How to make a quality display card that meets the requirements, and so on. “Some companies in the store also have product identification cards or certificates, but they may not be standardized in all aspects. Therefore, the store allows them to design their own quality cards according to their actual conditions. They can include their own business ideas and do Different styles, but must meet the requirements of the new standard."

“Most of the mahogany merchants are now heard, but some may not have started yet. Therefore, the store should play an active role in promoting it.” Zeng Yongjie, general manager of the Red Pavilion, said that it is responsible for consumers. The principle is to let the business know about this content. Therefore, the first thing to do in this process is to publicize the new national standard, and then invite experts and scholars to make suggestions and make deep-seated communication with the merchants. The main job of the Red Pavilion is to promote and create an atmosphere, and slowly produce this effect, so that merchants feel that this need to be implemented soon. If you don't accept it consciously and simply force it, then it will be discounted during the implementation process. Therefore, many events held in the store will actively promote new standards and hope to use this platform to drive merchants.

Industry perspective

New standards help improve corporate management

The new standard of mahogany can push the management level of the enterprise one step higher. It is like a ruler. It is no longer what material the enterprise wants to mark, which is the biggest improvement. All long-established international brands actually have normative standards. After the implementation of the latest mahogany standards, definitions and terminology were standardized. China is a big country in the production of mahogany. At present, this standard may have some defects, but we can continue to improve and upgrade. It is impossible to completely meet the requirements. For the enterprise to face the reality, since the country has introduced new standards, the enterprise must implement, and the quality express card worn with the product is a permanent express guarantee, there is no time limit, if there is a problem, the enterprise will be responsible for the end. We are currently in the implementation stage. All products have instruction manuals and product qualification certificates, anti-counterfeit fidelity marks and registered trademarks. The three certificates required by the National Redwood Standard, the express card, product manual and product certification are also complete. And they are all made according to national standards.

Improve service quality with new standards

With the implementation of the new standards, mahogany companies must improve the quality of after-sales service.

I don't think it is too difficult to promote the new standard in Beijing. The consumers in Beijing are very professional. Many of them will buy professional books to study. After one or two years of market, they are more sensible and have a strong sense of rights protection. There are certain difficulties in implementing the field. Some local manufacturers and consumers have a weaker awareness of products and their own rights and interests, and they may be discounted.

The implementation of the new standard is not a big problem, but we also have some confusion in the implementation. It is a great progress and breakthrough to mark the tree species, but many customers need to provide the inspection and appraisal report of the relevant departments, but it may not be possible due to technical reasons.