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According to the US "Forbes" website reported on January 26, a few days ago, the establishment of Xiaomi home improvement company once again triggered the signal that Internet technology companies marched into the traditional industry, and also triggered widespread panic among traditional enterprises. In fact, the home decoration is the sheepskin of Xiaomi, and the smart home is the "wolf heart." Xianghe Furniture City official website
If Xiaomi's smart home wants to truly enter thousands of households, the experience is an indispensable part. Last year, Xiaomi continuously launched smart products such as Xiaomi Air Purifier, Xiaomi Bracelet, Xiaomi Router, Xiaomi Box, Xiaomi Smart Socket, Xiaomi Smart Camera, but many people don’t know much about these products, and they don’t know how to use it. Naturally, there will not be too many people to buy.
Through the decoration display and the millet model room and apartment displayed in cooperation with real estate, users can experience the difference and magic of Xiaomi's smart home. Xiaomi wants to decorate the customer and then package the smart home product into a piece to let customers buy their own smart home products. Xianghe Furniture City official website
Many smart home products are actually smart products with just a sensor and network, but the price is several times higher than ordinary products. Selling smart products is only the first step to making money. The soft service that is tied to the product is the most profitable for Xiaomi in the future.
Xiaomi decoration also played the slogan of "0 profit". Judging from the current fiery degree of millet decoration, it has indeed received many welcomes. Then, will Xiaomi’s so-called cheap decoration cut corners and can the millet decoration continue?
First, the 699 yuan per square meter proposed by Xiaomi is not necessarily zero profit. The most important thing is to look at the standard of the room grade that Xiaomi has decorated for everyone. Ou Bing, vice president of Hua Wei Taste Decoration and general manager of Guangdong Region, said that there are many conditions for the millet decoration package. The package items are usually not personalized enough, and the increase will be added later, resulting in the final decoration price being much larger than expected.
In the decoration industry, the popular saying “one king and three queens†is to attract consumers through low-cost decoration prices, to make renovations as entrances, and to make profits to customers through various additions after renovation. If Xiaomi can't guarantee the quality and quality of the decoration, the user will feel that Xiaomi has made a lot of money, and the contradiction arises. Xianghe Furniture City official website
Second, whether the 20-day period promised by Xiaomi is feasible. According to industry insiders, in the case of rigorous process control and idealization, it can be completed within 18 days at the earliest. However, due to too many uncontrollable factors in the decoration, the actual completion time of “18-day speed installation†is usually 30 days. about.
Therefore, Xiaomi played a word game, promised 20 days to complete the conditions: the construction link is relatively standard, if the owner proposes more complex personality requirements, it is necessary to add days on the basis of 20 days. Therefore, this guarantee is most likely to cause disputes with users. Once Xiaomi is not completed on time and according to quality, the customer will give advice. Xiaomi will say that the customer's request is excessive and does not follow the 20-day commitment conditions, and the contradiction will be deepened. Xianghe Furniture City official website
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