Run brothers "Sun Runway Charity Project" will be launched

On April 17, 2015, the "Sun Runway Charity Project" by the popular TV show *Running Brothers* was officially launched. This initiative came after the massive success of the show, which began in October 2014 and quickly became a national sensation. With its unique blend of sports and entertainment, the program not only captured the hearts of millions but also sparked a nationwide interest in fitness activities. From fingerboards to running shoes, fans eagerly collected merchandise, proving that the show had become more than just a TV hit—it was a cultural phenomenon. In early April 2015, Weibo launched its dedicated sports channel, "Run 2015," offering users a platform to connect, share, and engage in fitness-related content. As part of this new channel, the *Brothers Running* show made its debut in the second quarter, becoming the exclusive TV variety show on the platform. The channel aimed to bring together fitness enthusiasts, encouraging them to participate in challenges, online marathons, and seasonal runs. Through the Weibo app, users could access the Run 2015 page and join in various physical activities initiated by the community. As an exclusive TV show, *Running Brothers* partnered with Weibo and Zhejiang Satellite TV to launch the "Sun Runway Charity Project." This initiative bridged the gap between online engagement and real-world impact, allowing fans to interact with the show’s stars and contribute to meaningful causes. From watching the show on TV to discussing it on social media, and finally participating in offline events, the project encouraged people to lead healthier lifestyles while supporting underprivileged schools. The charity campaign set a global goal of 2.4 million kilometers, with each week aiming to complete 200,000 kilometers. The initial mileage came from the cast, and the rest was to be achieved through the efforts of Weibo users worldwide. Fans could join the "Running Men" team, track their progress via the Weibo app, and help reach the ambitious target. Each episode of *Running Brothers* also featured updates on participants’ progress, highlighting the contributions of both celebrities and fans. In addition to user participation, Weibo and Zhejiang Satellite TV organized large-scale public benefit runs. On April 24, the "National Public Benefit Run" kicked off at the Great Wall, featuring the *Running Brothers* team, media representatives, and selected fan groups. Similar events were planned in cities like Shanghai, Hangzhou, and Guangzhou, spreading the spirit of charity and fitness across the country. This event marked a significant step in combining entertainment, technology, and social responsibility.

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