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Hard work in exchange for high income, easy to work low income, how to choose? In fact, the initiative is in your own hands. The following analysis of the six major misunderstandings in the sales work, teach you to do a good job in sales.
82% of sales people failed to differentiate
It is very strange that such a large proportion of sales people feel that they are selling products, selling their products, and comparing their own companies to salvation bodhisattvas. The price of their products is quite competitive, but there is no such thing. Solve the point where customers think they have to buy a product.
It can be said that this type of salesperson is a pure product-oriented salesperson who believes that the product is the only one that ultimately determines sales. Therefore, such a salesperson is making a big mistake in sales, simply saying that it is out of the actual simple marketing 1.0.
Many people agree that the current industry is competing for the degree of homogeneity. So simply speaking about the company, talking about products, and talking about prices, is there a big difference? It is definitely not big. Then the customer listens a lot, your eloquence is no better, it is estimated that the left ear into the right ear, you have exhausted your tongue, spit out the spit, the possibility of convincing the customer is estimated to be very small.
What is the reason? In fact, it is a step worse. How to let customers know that only buying your products will enable him to make money continuously or get good income for years. This is a question of thinking.
99% of sales people have no promises
I don't know if this ratio is appropriate, but there are some sales people who have not left the simple product-oriented sales, and have won a self-conceived performance by some of their own glamorous performances.
Really, I found that sales without targets can only be maintained at the threshold of low-level sales. The goal has been set, but it has not been taken seriously. The proportion of sales people who have not promised to fulfill it is quite large, and it may be related to stress.
There is a friend who sells organic fertilizer. When working in the company, the whole team sells two or three thousand tons a year. After one year, it is definitely far worse than the target task, and it does not earn much commission. When he left the company, chose a brand, and developed the corresponding target tasks and sales plans, the miracle appeared, and a small team could sell two or three thousand tons in a small area.
86% of sales people question improperly
When we sell products, we want to understand the psychology of the customers, what the customers are thinking, how much the customers know about the products, how much the customer's purchasing intentions are, and anxiously, not patiently guiding the consumers, but eager to let the customers give them a Just say.
Imagine that the customer hasn't bothered the communication before, but when he stumbles, he is anxious. Is it because the customer is not satisfied, not because of the product, not because of the price, but because of the embarrassing feeling of the customer, the customer is seeing it. The case is really a lot.
One time, the company introduced the policy. A salesman directly notified the lower-level dealers of the policy at the county level. The result was that the county-level manager’s business could not be done, and the policies were all transparent. This is just a case of improper policy. It is here to remind the sales staff whether they should do their homework in advance, whether they are asking questions or explaining the communication with the customer. After having the idea, they will say that they are worth a thousand dollars, some are earned. Some are lost.
86% of sales people show weakness
It is still related to eloquence. As the saying goes, it is said that we should not say it firmly, that is, we all know how to listen and talk less. When you say that there are always mistakes, listening more can make the customer feel the degree of attention.
There are often some small stories telling us how much more we can get, and it is not impossible. Of course, when you say it, you must finish it and say it thoroughly. You asked, this seems to be difficult to grasp? It is really difficult to grasp, see your creation.
62% of sales people did not do a good job
This is the most crucial step. Communication has reached a certain level. When the customer is in a position, he must let him come up with an attitude. I often make this kind of embarrassment, that is, I can't grasp this time.
Or I feel that I don’t know how to let him talk. I always visit it over and over again to come up with the cause of cooperation. This is indeed the technical factor of communication. Grasp this point and increase your confidence.
I talked about the project of a county agricultural bureau in the past few years, and I talked to the other party twice. The other party did not give an accurate answer. When I tried to take a chance after a while, I couldn’t make it anyway. I didn’t expect people to pass it. The two communication decisions decided to cooperate, and only the time was raised to express a clear cooperation intention. It seems that if you have to kick the kick, you have to kick it, or you will miss something big.
53% of sales people are reluctant to pass on their sales experience to colleagues
Every day, I talk about teamwork and talk about sharing my sales experience with my colleagues.
In the end, there will always be some of the most critical parts left for me when sharing, and I don’t want to share them. I am afraid that they will be shared and used by my colleagues. Those who didn't want to keep what they kept may be shared by their colleagues, and they will lose face. So passing on your experience as much as possible to your colleagues is the foundation of your own success.
As a salesperson, to be more generous, to communicate, to think, to grasp the situation will make a qualitative change in their sales, the amount of improvement, and the simple execution and the arbitrariness of the target commitment will lead to a bad sales chaos In the bureau. Therefore, communication is a treasure, metaphor for thinking, and analyzing others with the eyes of others, often find a lot of gaps, sales may be simpler.
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Hun Yuan Ya Lian Wan Jia Dian Zi Shang Wu You Xian Ze Ren Gong Si , https://www.ylwjastragalus.com