Cosmetic packaging situation

After China's accession to the WTO, global brand management has become an important strategy for the international competition of enterprises. Brand development, brand education, brand innovation and other issues have also been increasingly valued by domestic companies. Although there is no international brand rich experience in brand management, there is no successful brand. Operational management methods, but Chinese ethnic enterprises are still constantly exploring and seeking development in innovation. Take the cosmetics and detergent industry as an example. Although in the minds of people still have the impression of a white porcelain green iron lid, antique, and affordable “Great Friendship” cream paste, this was once well-known throughout the country in the 1980s and it has billions. The old brand of 10,000 customers can now only maintain its meager sales with the increasingly reduced consumer groups. The intervention of foreign information from the outside, the application of new technologies, the emergence of new products, and overwhelming packaging and publicity have only one purpose - to compete for every hesitant customer. In today's vastly enriched goods, no change or innovation will be eliminated.

Cosmetics packaging materials The “cosmetics” in the general sense actually include skin care products, hairdressing products, and perfumes. Various eye creams, night creams, SOD honeys, and sunscreens can be classified as skin care products; shampoos, hair conditioners, hair dyes, lipsticks, eyebrow pencils, and nail polishes can be classified as hairdressing products; And perfume can always be a family.
As a fashion consumer product, cosmetics need high-quality packaging materials to increase their value. At present, almost all kinds of materials are used in Cosmetic Packaging, and glass, plastics, and metal are the main types of cosmetic packaging materials currently used. Cartons are often used as external packaging for cosmetics. The continuous development of new materials and new processing technologies and the pursuit of new shapes have always been the focus of the industry's development of cosmetic packaging containers. The application of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to introduce new products and improve existing products.
Taking the well-known P&G (P&G) as an example, the bottle material of its newly launched “GaiShuang” bath brand has changed the hard plastic texture of the past, and has chosen a more humanized soft and rigid plastic packaging. Virtually, it increases the affinity of its products. It can be said that the successful launch of “Qian Shuang” is not unrelated to the choice of its packaging materials. Similarly, "Pantene" based on the existing strong brand, a lot of effort in the improvement of packaging patterns and materials, to inject fresh vitality into the old brand. Visible, stylish, eye-catching, vibrant, interesting packaging design and the use of new bottles, will become one of the cosmetics manufacturers to win the terminal.
In the field of skin care products, durable, exquisite packaging is emerging in an endless stream, taking the crystal products produced by Dalian Eco Beauty Cosmetics Co., Ltd. as an example: First, because of its unique paste manufacturing process—the first case of using a fully automatic computerized paste machine The various essences of different efficacy are made into spherical particles, filamentous flowers and other shapes, placed in ostensibly transparent gel, not only crystal clear, stylish appearance, but also because of the complete sealing of the essence. And the use of active metal ion conduction, make it more quickly and more effectively than the general creamy skin care products to restore the skin's natural vitality and eliminate skin problems. Considering the aesthetic appearance of the paste, the designer has a tendency to choose the organic glass material with good transparency, strong plasticity, and the same feel and glass as the glass, and the quality and luster. The superb gold and silver bottle caps give the crystal line cosmetics a luxurious and stylish connotation. Since the products were put on the market, they have been favored by young and middle-aged female consumers.
Future trends in cosmetic packaging Cosmetic packaging needs to be both protective, functional and decorative. The Trinity is the future direction of cosmetic packaging.
â—† Fresh-keeping cosmetics will occupy a considerable market. Manufacturers produce preservative-free products to meet customer needs. Manufacturers fill them in tiny containers that customers can use up once. For example, many branded essences use this type of packaging. The price of such cosmetics is too high to become a mainstream product in the market, but it is a symbol of future fashion and luxury lifestyles, and therefore there will be a stable consumer base.
â—† Development and design of green packaging materials Many cosmetic manufacturers have begun to pay attention to environmental protection issues. In the selection of cosmetics packaging materials, environmental protection considerations have also been considered. Considering whether these materials can be recycled or not, this is in line with the increasing awareness of environmental protection.
â—† Multi-layer plastic composite technology It can make multi-layer plastics of different types together, and it can be molded at one time. It can choose any imaginable color and design various containers. With multilayer plastic technology, plastic packaging can completely block light and air on the one hand and avoid oxidation of skin care products. On the other hand, by combining different types of substances, it can achieve wonderful visual effects and unique touch on the appearance and improve Hose can be tortuous.
â—† Vacuum packaging quietly rises vacuum packaging to protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high elastic recovery. Another important development direction of vacuum packaging is to highlight its functionality, which is very important for less complicated containers.
â—† Plastic bottles still occupy an important position The advantages of plastic containers have always been light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have once again achieved the transparent properties that were only found in glass. In addition, PETG is easily dyed in a variety of colors, and its transparency remains unchanged even after UV treatment.
In general, foreign cosmetic companies are more skilled than domestic companies in the design of outer packaging and use of materials. They are also more widely and creatively selected in terms of materials. However, we believe that with the maturity of the market, the growth of domestic cosmetics companies, and the gradual enrichment of related materials and information resources, more Chinese domestic cosmetics companies will play an important role in the international cosmetics arena in the next two to three years. character of.