Humanized packaging

From the date of packaging, complaints from consumers about packaging have not stopped. The most common complaint is the poor usability of the packaging. Although it is in line with the original intention of the designer or has a good market mark, Does not meet consumer usage requirements.
Through the packaging to establish the product's brand or market logo, and even the choice of packaging color is not the source of consumer complaints, packaging designers must understand the concept of ergonomics, packaging design lack of human touch is the source of consumer complaints.
For example, some foods with special odors, including dog food, can only be opened until they are eaten. Afterwards, the packaging will no longer function as a package, nor will it prevent unpleasant odor from spilling. Therefore, for such foods, zipper bags should be adopted, which can be re-opened and closed, or a small dumped outlet can be added to the seals. These are convenient tips for consumers. Each packaging design and production company Before the official launch of the product, it must be taken into consideration. Otherwise, if consumers do not approve the packaging, it is also difficult to maintain the market share of the product.
For another example, in the past one or two years, monomer packaging seems to be on the rise. As a result, shelves are filled with small-packaged foods and other supplies. Manufacturers believe that this trend is consistent with the increasing number of people who are single or single. At this point, the design ideas of packaging manufacturers are in line with ergonomics, but on the other hand, as in Western Europe and China, the trend of population aging is intensifying. After the deterioration of the vision of the elderly, it is necessary to see the denseness of commodity packaging and product labels. Small words are very difficult. Thus, one phenomenon that we can often see is that some elderly people over the age of 50 purchase goods, or ask people to do it for themselves, read out the contents of the product logo, or have to bring a magnifying glass. This is an excellent example of the lack of emphasis on ergonomics in the packaging text and in the explanatory material.
Another example is that when a customer with short-sighted eyes stays at a hotel, they find that the bathing lotion is the same as the shampoo. The word is very small. Wear glasses. The water vapor in the bathroom will cover the lens with fog. Not sure. So she had to take a shot at the crown and wear it.
Therefore, ergonomics should be considered in packaging design, following the concept of user-friendly design. Packaging texts that can be seen by consumers in 20 and 30-year-olds and package designers may not be visible to customers over 50 years of age. The latter must be taken into consideration when designing. If the packaging text increases, the overall package coordination will be affected, and the packaging scheme should be replaced without hesitation.
The relationship between packaging design and ergonomics is not limited to this. The packaging design should not only consider the eyesight of consumers, but also consider the operability or controllability of products in the hands of consumers. That is, the packaging design should consider the size and controllability of the consumers' hands. If it is necessary to take a small package, it must at least be easy to handle when it is on the hand. In addition, for children, the small package design must also take into account the fact that this consumer group still lacks finger flexibility or open-packing skills. Therefore, even if the packaging design is small, it is not as small as possible.
In general, the current lack of ergonomic concepts in packaging design is still a lot, but we have also seen some consumer-friendly packaging designs. For example, plastic caps for kitchen and toilet cleaning fluids are pumped. The use of structure and clamshell structure in plastic lees is an effective and hygienic ergonomic packaging design paradigm.
These new designs are also a general trend toward consumer preferences and convenient packaging design. The packaging does not only consist of graphic design, but also must integrate ergonomic requirements and performance, no matter how beautiful the packaging looks, its fundamental point is also It must be the consumer's misunderstanding of the packaging, which is really easy to use.