Problems and Countermeasures of Printing Enterprises in Publishing Industry (II)

The processing, sorting, dissemination, diffusion and transformation of knowledge and information directly create wealth for the society. The penetration of information technology into the printing industry is an inevitable trend. At present, the degree of integration of printing companies with high technology is still insufficient.

It is no surprise that the publishing unit publishes tasks to the printing factories through the Internet. This is undoubtedly a challenge for traditional printing. As an integral part of the publishing industry, the printing industry must use high technology to transform traditional production methods to suit the development of publishing industry.

5. Influence of Joining WTO0 on Printing Industry

With China's accession to the WTO, the printing industry is also facing tough challenges. In fact, a considerable portion of foreign capital has entered the Chinese printing market today. According to statistics, before the issuance of the “Regulations on Printing Administration of China” in 1997, there were nearly 2,000 foreign-funded enterprises in the country, and a considerable part of them were wholly-owned enterprises.

After joining the WTO, some powerful foreign groups will be more optimistic about the Chinese market. For example, Bertelsmann, which has entered Fortune 500, has already turned its sights to China. They have used huge amounts of money, advanced technology and equipment to expropriate. Part of the market share directly impacts the existing printing companies.

The market is ruthlessly competitive. The industrialization of publishing has pushed printing companies to the market, especially to state-owned enterprises.

The original directly-affiliated printing factory should compete with other printing companies in the province, as well as other provinces or foreign companies, to compete and win the fittest. In the future, the development of the printing industry will inevitably have two levels of differentiation. One is the advantage of high-tech enterprises, businesses and benefits are booming, such as Shenzhen's Yachang, Nanjing, Aide, etc.; at the same time, there will be a large number of printing companies forced to close down or be merged due to operating difficulties.

Second, the measures taken

1. Rely on government policies to promote

Comply with the trend of the publishing industry, seize the opportunity, improve the corporate governance structure in accordance with the requirements of the modern enterprise system, take the opportunity of joint-stock reform, implement the reorganization of assets, expand the capital financing channels, remove the irrationality of the ownership structure and constitute the development of printing productivity. .

All aspects of the publishing industry in Jilin Province tend to mature. In actively exploring the establishment of a publishing industrialization development model adapted to the market economy system, Changchun No. 2 Xinhua Printing Factory, as a pilot enterprise for the reform of the Provincial Press and Publication Bureau, under the support of the government, conducted joint-stock reforms in 1998 and complied with the requirements of the modern enterprise system. Make all-round adjustments in the management framework.

After operating for one year, the company realized a sales profit of 2.39 million yuan, which was 139% higher than before the reform. The output value exceeded 10 million yuan for the first time, and the per capita profit-making tax was 20,000 yuan. The per capita annual income of employees was 16,000 yuan. It has realized the enterprise's efficiency enhancement, asset appreciation, and employee's income increase, liberated the productivity, injected new vitality into the development of the enterprise, made the enterprise appear unprecedented development, and provided a successful example for the establishment of publishing industrialization model. (to be continued)