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MILLET China premiered on the afternoon of February 23, 2016 in Beijing Dongbu Bridge Alley Yuhe Academy.
The world’s leading outdoor brand France MILLET has been established by Nanjing Peg Co. Since 2016, Nanjing Paige has exercised market rights in China and carried out related businesses.
Since its birth in 1921 in the French Alps of Chamonix, Millet has been a leader in the global outdoor brands for the first time in the 95 years with excellent product design and superior product features. The product line includes high-end outdoor equipment such as clothing, footwear, backpacks, sleeping bags, ropes and outdoor accessories.
brand history:
1921: Mr. Marc MILLET and his wife (parents of Raymond and René MILLET) were employed at a company of wax tablecloths in Maréchal to create a shopping bag and rucksack production company in St Fons (69). The initial workers were only 10 people.
1934: The continuous development of production, the emergence of the first backpack with a carrying system, so that the backpack system becomes an important part of the backpack.
1939/45: The MILLET brothers have collaborated with the French resistance movement, RenéMILLET at les Bauges, and Raymond MILLET at les Glières. They provide backpacks to the resistance movement.
1946: RenéMILLET, a member of the CAF (French Mountaineering Club), initiated the idea of ​​developing a professional hiking backpack. At CAF, he met Louis Lachenal who actively participated in the development of these backpacks.
The experience of conquering Himalayas:
Maurice Herzog and Louis Lachenal explore the Anna Pruna.
1950:MILLET supplies equipment for the first expedition to the French expedition in the Himalayas. In particular, these kits have successfully helped them to conquer the mountain above 8000 meters above sea level (Anna Puruna Explorer: Herzog/Lachenal).
With the use of these professionals, the MILLET backpack has established its leading position in the field of mountaineering. MILLET's product image has gradually established itself in the international arena, making it a leader in the French backpack manufacturing industry.
In 1950, MILLET developed the first backpack designed for high altitude climbing.
1963: MILLET is the world's first brand to transform backpacks. It is a seamless backpack made of nylon and sponge as a cushion, and has obtained international patents.
technology R & D:
Development from 1960 to 2006 In the 1950s and the late 1960s: MILLET became an expert in climbing backpacks.
1960: The development of the domestic market and the start of international sales. It is because of the experience of many expeditions successfully using MILLET that the MILLET brand has gained fame.
1964: MILLET is the first company in Europe to use all nylon to make backpacks (nylon replaces cotton fabrics that were widely used at the time). The plagiarism and imitation of other companies in the world have established MILLET's leading position in the backpacking industry.
Since 1950, MILLET has established a permanent connection with the mountaineering world.
1977: First diversification. Developed mountaineering down jackets and collaborated with Gore to develop the first Gore-Tex jumpsuit.
MILLET is diversified and its products include high altitude climbing, wild rock climbing and alpine skiing. Thanks to the influence of the MILLET brand, continuous enrichment of hiking and hiking knowledge, and a stable sales network, MILLET has been diversified. The new series of developments immediately succeeded.
The 1980s: For the first time in anaerobic conditions and alone on Mount Everest
1978: Reinhold Messner uses the MILLET backpack to summit Mount Everest for the first time without oxygen.
1980: Reinhold Messner climbed Mount Everest for the first time with the help of MILLET equipment.
1985: Christophe Profit used MILLET equipment to complete the trilogy of Eiger, Cervin, and Jorasses in less than 24 hours; and climbed the entire Peuterey Ridge and Hypercouloir.
1993: Developed a revolutionary ice axe fixture system: abbreviated as FPP.
Reinhold Messner merges with Lafuma
The second change: rope and hiking boots market
1996: Lafuma acquires Rivory and its brand is also owned by MILLET.
1998: In September 1998, the acquisition of ONE SPORT (producing climbing shoes, walking shoes and hiking boots), Lafuma Group's MILLET, Rivory and ONE SPORT created a series of technical experts.
1998 : Cooperating with Cosin and Rivory brands, the market for ropes for climbing, rock climbing, and rafting has consistently maintained the world's second largest market share. Today, these two brands also belong to the MILLET brand.
2001 : For the first time using skis to ski down Mount Everest
2001:MILLET is the first snowboarder to provide equipment for the first time to conquer Mount Everest and successfully cross Norton Couloir.
2003 : Sweeping activities in the Himalayas.
2003: Han Wangyong, as a mountaineer and one of the technical consultants of MILLET, conquered 14 peaks of more than 8,000m and launched charity activities to clean Everest Base Camp.
2004 : Du Lac wins the World Bouldering Competition.
2004: Daniel Dolek, A historic climb to complete a difficult route; the same year, he became the champion of France, Europe and the world's bouldering contest.
2005 : Chomolonzo Adventure
MILLET provided equipment for the first Himalayan expedition of the year: Christian Trommsdorff, Yannick Graziani and Patrick Wagnon climbed to the peak of 7000 meters high in Cholononzo.
50 years of climbing experience
Thanks to its strong technology, long brand history and rich product experience, MILLET has become a leading brand of European mountaineering equipment.
MILLET has been pursuing the combination of the greatest names in mountaineering and listening to and sharing their spirits and beliefs. The famous mountaineering athletes have extensively penetrated into the development of new products, even very professional equipment (clothing, backpacks, shoes, ropes), in order to perfectly meet the requirements of different mountain sports.
MILLET. Our experience comes from mountains.
I hope the MILLET brand can bring more help and good experience to domestic outdoor sports enthusiasts.
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