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The market application of scratch cards is more and more extensive, including IT, education, catering, supermarket, telecommunications, service industries, etc. There are many kinds of scratches, and the ones that are often used in life are: mobile phone recharge cards, password cards, consumer coupons, points cards, prize scratch cards and so on. The following will introduce the market application and product information of the scratch card.
1. Application range of scratch card
With scratch cards widely used in telecommunications, IT, catering, supermarkets and education industries. Especially for the telephone card in the telecommunications industry, due to the particularity of the industry, the scratch card has become a valuable security, so the materials, printing, password coverage and design of card manufacturers are higher than other industries. In the telecommunications industry Scratch cards are generally called billing phone password cards. In other industries, it is often called game point card, Internet card, lottery card and learning card.
At present, the prize scratch card widely used in the market is a promotional method adopted by manufacturers and merchants to promote consumption and give back to consumers, and its effect is good. The use of scratch cards and stripping cards to promote the products and services of enterprises is an internationally popular marketing method that has been gradually promoted in mainland China.
Second, scratch card silver ink information
Scratch card printing must choose a special ink suitable for scratch card printing, the recommended here is the British Coats ink scratch card silver ink.
Scratch the card ink, print the ink on top of the password that needs to be kept secret, and scrape the ink when using, you can see the password below.
Scratch card ink has high hiding power and good abrasion resistance. It can be easily scraped off with hard objects or nails. The ink will fall back automatically when scraped off.
Not scattered in powder form, more environmentally friendly, it will not increase the difficulty of scraping after printing after the storage time increases.
Scope of application: Lottery tickets, lottery tickets, cards, anti-counterfeit identification of code, confidential documents, quick-display books and children's paintings.
Advantages: Scrape clean and good hiding power.
Disadvantages: Cannot use other printing methods besides screen printing.
Ink properties: colored viscous liquid, oily ink.
Third, the scratch card production requirements
The difficulty of making scratch cards is much greater than that of ordinary prints, and is generally designed and made by professional anti-counterfeiting companies or professional printing houses.
There are the following requirements for the quality of scratch cards:
1. Correctness of the content
The content of the scratch card must be complete and accurate. If it is a scratch card, the award information, redemption method, activity time, and validity description should be specified in detail;
2. Good printing quality
The scratch card printing is error-free and exquisite, the printing quality is also a part of its product image display, and the printing should meet the quality requirements of the printed matter;
3. Appropriate scratch
The scratch card has important information or awards under its scratch coating, so the scratch performance of the coating is an important reflection of the quality of the scratch card. It should be ensured that it is easier to scratch, but it cannot be scratched too easily, too If it is easy to scratch, it will make the scratch card easily worn away during the production and circulation process, which will affect its use;
4. Effective anti-counterfeiting measures
In the design and production of scratch cards, the anti-counterfeiting performance should be fully considered, and the anti-counterfeiting measures adopted should be able to effectively prevent others from being difficult to counterfeit in batches within a certain period of time.
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