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At present, there are two markets most favored by printers. One is the packaging and printing market, and the other is the high-simulation printing market. High-simulation printed artwork can make money and make a lot of profits, which is the most realistic answer the market gives printers. Its huge profits have made many printing companies that have never been involved in the art market begin to "launch". This has also given some printing companies the pain of not finding the "Blue Ocean".
Special technology has raised the market threshold for a while. The late famous artist Wu Guanzhong cooperated with an art institution to launch the "screen printing", which surprised many painters for the first time that high imitation calligraphy and painting prints can also make a lot of money. Wu Guanzhong's so-called "silk screen print" is a 1: 1 limited copy of its authenticity using high-simulation printing technology, and then the artist himself signs these limited editions for high-priced sales. With the death of the old gentleman, the value of these art prints has also increased. Last year, a high imitation of Wu Guanzhong's masterpiece sold for more than 100,000 yuan, far exceeding the authenticity of ordinary painters.
However, in those days, due to technical limitations, it was difficult to achieve high simulation in the past in the reproduction of domestic fine arts and culture. Due to copyright restrictions, there are not many companies with the qualification and ability to do high-level simulation printing in the past. Only high-end enterprises such as Artron Group, Beijing Shenghong Rainbow, and Shanghai Art Printing Factory can do it. These enterprises have strong strength, advanced equipment, and have their own unique cheats and unique business models. Therefore, ordinary cake companies in the high-simulation printing market can only look at the scenery from a distance.
Digital technology breaks high simulation barriers, but not now. With the maturity of related technologies and the more advanced equipment, coupled with the development and application of digital technology and related software, it has broken through technical bottlenecks in reproducibility and color management, and in various printing technologies for substrates. At present, the high-simulation printing technology not only allows a calligraphy and painting work to be realistically displayed on various papers such as rice paper, but also the color details, ink shades, and pen-handling strength can be restored to the original flavor, even in high-simulation printed artworks You can also see the creases left when the scroll is rolled up. It also uses screen printing technology to restore the unevenness of the oil painting, which is almost unrealistic in both vision and touch. It can be said that China's contemporary high-simulation printing technology has reached an exquisite level, and some fine products have exceeded the quality of their Japanese counterparts.
When the problems of technology, equipment, copyright and other aspects are relatively well solved, it is possible to allow more highly simulated printed artworks to enter the wider market, which also opens up an active "trade" for this market. Area".
So in the next scene, some people described it as if overnight, painters and printers have discovered a new way to earn extra money-printers and painters talk about copyright and make their paintings into limited high imitation prints These highly imitation products with extremely high precision and indistinguishable authenticity are sold after being signed by the painter, and the price of one piece can reach several thousand yuan to tens of thousands of yuan. There are even painters complaining that they are often surrounded by some art printers, and there is only one issue, that is, they want to purchase the copyright of their paintings for limited high-copy printing. This phenomenon reminded reporters of the film and television circle of the 1980s. Producers, directors, and writers were in close contact and discussing copyrights everywhere, which became a scenery at that time.
The operation of the market should be more standardized but not to be overlooked. Nowadays, high imitations of several thousand yuan occasionally occur. When hundreds of thousands of yuan or even millions of yuan are sold, more and more people in the industry feel that high imitation of painting and calligraphy The "trust crisis" implied by the printing industry. A senior art market person said that although the agreement stated the limited number of printed sheets, if the painter dies, the printer secretly prints a few more pieces and sells them authentically, it is difficult for anyone to find out. Now that the technology is advanced, the relevant laws have not kept up.
Zhou Xiangli, the head of Beijing Shenghong Platemaking Printing Technology Co., Ltd., once said that printing is a service industry, and the simple point is to make products and services. When copying artworks, pay attention to protecting the intellectual property rights of the authors in the early stage. Copyright operates strictly in accordance with the specifications. The quality of the product production process is strictly controlled. In the later period, the artist ’s signature, collection certificate, ultraviolet anti-counterfeiting and other means should be used to protect the product. This needs to be done in the entire process to reassure customers. His exposition clearly and clearly defined the "range of activities" for the printing company's code of conduct dedicated to high-simulation printing.
Printing is an important part of the cultural and creative industry. The high-simulation reproduction of artworks is a bright pearl in the field of printing. Under the general environment of transformation and upgrading, product structure adjustment, and development mode transformation, the development and expansion of the high-simulation printing market will play a positive role in promoting the development of the cultural industry. To this end, relevant companies should establish a perfect pre-press and post-press service system to provide customers with superior solutions for their artistic creativity and design to be perfectly reflected in the original taste. Under the premise of abiding by various laws and regulations, the high-simulation printing market Run on a benign track so that the market can develop healthily.
If it is said that in November 2009 at the 4th China Beijing International Cultural and Creative Industries Expo, the Print High Simulation Exhibition Hall as a window opened the eyes of the audience. Well, by 2010, driven by various factors such as art collection, home decoration, gift, exhibition and other factors, the market that has been enjoyed by high-end niche can also reduce the "worth" and enter the public's attention. . In the process of its gradual development and growth, more printing companies will join it; in the fierce market competition, the high-simulation printing market has entered the fast lane of development. In this way, the old pattern of this market may be broken.
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