How to make a breakthrough in domestic packaging

The current situation of China's dairy packaging industry "bringing wolves into the room" should inspire our fighting spirit of "dancing with wolves". Only the “manager of the barbarians to control the barbarians” can jump out of the “difference circle” of the trail of foreigners.
Since the reform and opening up, China's dairy industry has developed rapidly. According to last year's statistics, the output value has reached 35 billion yuan, and it is in a period of rapid development. This is a fact that is obvious to all. However, compared with the international market, China's annual average milk consumption is only 10 kilograms, while the average annual international milk consumption is more than 100 kilograms. It is precisely because the development space of the Chinese dairy market is still very large, which has created a hot dairy packaging market. Therefore, many foreign investors are at ease. A person in charge of the world-famous Tetra Pak said bluntly: “Although the Chinese market only accounts for 3% of Tetra Pak's global 94.1 billion packaging products, China is growing at the fastest rate in Tetra Pak’s global growth rate of 40%. "The market." At present, Tetra is brewing and implementing a larger investment plan to cope with the situation that China's milk packaging is in short supply.
It is not surprising for people to see that the pace of follow-up in the dairy packaging industry in China is very slow. So far, China's milk aseptic packaging market is basically foreign people's world, so that people in the industry, especially those in the dairy packaging industry, are ashamed. The ancient cloud "shameless and almost brave." In our reflection after SARS, the primary task is to seize the opportunity and strive for development. Do you not see that China's household appliances market, from TVs to microwave ovens, has not created MADE INCHINA's brand to go abroad?
Innovation is the soul of national progress. China's dairy packaging industry, led by product development, has developed dairy product packaging products that meet market needs and have independent intellectual property rights.
We are still reluctant to see that the domestic dairy packaging equipment, spare parts, and even packaging materials are all imported, which will inevitably result in high prices of the final products. For example, a common 250 ml bottle of liquid milk at a price of 2.3 yuan in the market is worth 0.5 yuan, which is about 22% of the price of dairy products. The cost-effectiveness of Tetra Pak is high, and the packaging cost is also 0.3 yuan. about. Such an expensive packaging cost is of course very different from the consumer's hope. When the foreign brand of dairy packaging dominates the Chinese market today, Hunan Wanrong Packaging Co., Ltd. launched the brand “Wanrongbao”. From the design, production, and use of materials, all have their own intellectual property rights, which makes the industry insiders amazed and big. Encouraged by this, it is said to inject "fresh blood" into the dairy packaging market, which is facing a war on business.
"Wanrongbao" is manufactured by using multi-layer co-extruded materials and dry-type composite technology, and has excellent barrier properties, good heat-sealing strength and impact strength. If equipped with special equipment for high temperature sterilization, it can guarantee the quality of milk at room temperature for 30 days, 60 days and 90 days, and it is commendable that the cost is only 0.05 to 0.07 yuan. It is reported that Wanrongbao has applied for a patent and is in the stage of market development and promotion.
However, people in the dairy packaging industry are not optimistic about whether or not Wanrongbao can break the trend of the foreign packaging monopoly market. This is because it involves deep-seated problems in the macro-management of the Chinese packaging industry.
Dairy packaging has not received due attention in the industrial chain of dairy production, and lacks incentive measures in terms of scientific research and innovation, capital investment, and policy orientation. Therefore, it is difficult to generate Chinese packaging brands.
The experts in the packaging industry are all very clear: Dairy production is composed of a large chain of interlocking industries. This complete industrial chain consisting of grass, feed processing, cattle production, dairy production, automated filling, and logistics and marketing services, as long as there is a weak link, is not enough to form a reasonable and perfect operation. An industry management expert pointed out sharply that "the inadequacy and shortage of China's dairy industry is more reflected in the imbalance of the industrial chain. The focus of the industry is on the links of 'milk source', 'processing' and 'marketing'. Lack of the concept of a large industry chain."
Decision-making is management. According to the well-known "barrel theory" in management, it is not difficult to see that in the large industrial chain of China's dairy industry, the packaging link is "short board." However, judging from the current situation of China's dairy industry's industrial chain, first, the high-level management departments of the packaging industry are not enough in policy support (mainly capital investment and loans), resulting in the inability of the national packaging industry to compete with foreign packaging. Second, China's dairy industry has great entrepreneurs with great strength, quick success, short-sightedness, and unwillingness to invest in financial development and product innovation in dairy packaging. Thirdly, at present, China's packaging industry is mostly scattered and brave enough to fight each other and form a concerted effort, and there are even serious acts of information blockade, technological monopoly and behind-the-door construction. In order to survive, it is often the price of each other. In the end, it is "brothers' struggle, and the 'foreign' people gain."
We feel a bit of relief for the advent of the "Yuanrongbao" because it is, after all, a native of China - it has independent intellectual property rights. The industry’s evaluation of Wanrongbao—low cost, long shelf life, good shelf shape, and ease of use—have reached consensus.
It is hoped that Wanrongbao can thrive and break the situation of foreign goods in the dairy packaging market.