Packaging design: eye-catching understanding of goodwill (below)

Accurately communicating product information also requires that the packaging be adapted to the grade of the product, and that masking or exaggerating the quality and functionality of the product is a failure. China's export of ginseng has been packed in sacks and cartons. Foreign businessmen are suspected to be dried radish. Naturally, they understand this rough packaging quality.
On the contrary, low-end products are packed with precious and valuable products and will not attract consumers. At present, most of the small food packages on the market in China are very exquisite. The eye-catching colors, gorgeous patterns and silver glittering aluminum foil bags add touching descriptions to the consumers, especially children, have a great temptation, but many times the bags The difference between the value of the food and the price of the food is so far that people feel deceived. Therefore, the grade of the packaging must be compatible with the grade of the product.
According to the successful experience of domestic and foreign markets, the packaging of high-end daily consumer goods used by high-income earners adopts simple, clear images, soft, elegant colors, and superior materials; low-end consumer goods for low-income people. The use of clear, vivid colors and images, and the use of the word “economic benefits” are all meant to accurately convey product information to consumers and enable consumers to understand them.
Accurately conveying product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people's habits, resulting in misunderstandings.
Such as the use of packaging color has the experience: butter does not use yellow packaging design and use other colors on the slow-moving, coffee can not sell the same blue packaging, because people have long been on the color of some of the product content has been relatively fixed Understandably, these colors can also be called product image colors. The image of the product comes from the product itself. Tea represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and brown comes from coffee.
Some are psychologically determined, such as the relationship between color and taste. Japanese market scientists have done some psychological tests. Consumers are asked to look at two types of curry boxes to distinguish between sweet curries and spicy curries. The curry is sweet, but 70% of people look at it in the red box and think it is spicy. The package of SB Gold's sweet curry is a yellowish color. It is recognized by most people. Obviously, SB Gold's sweet-type packaging is understood by people. It is definitely better than the best of Curico Curry. In fact, the SB Gold Spicy curry packaging box uses a red and black packaging design. It was very popular in the market around 1965, causing its stock price to soar, indicating that the red and black design expresses the spicy flavor The meaning of the product is understood by consumers and the color of the product image is not complicated and esoteric. The average consumer can understand it very naturally.
Good feeling means that the shape, color, pattern, and material of the package must arouse people's affection, because the person's joy and dislike plays an extremely important role in buying impulse. The goodwill comes from two aspects. The first is the practical aspect, that is, whether packaging can meet the needs of consumers in all aspects and provide convenience. This involves the size, quantity, and exquisite aspects of packaging. The same skin cream can be a large bottle or a small box. Consumers can choose according to their own habits. The same products are beautifully packaged and easily selected as gifts. When the packaging of a product provides convenience, it naturally causes a consumer's favor.
Goodwill also comes directly from the packaging's sense of shape, color, pattern, and texture. This is a comprehensive psychological effect that is closely related to the personal and personal atmosphere. In terms of color, everyone has their own favorite and annoying colors, which of course cannot be forced, but they also have in common. For example, most women like white and red and pink. They are called women's colors. The use of white and red in the packaging of women's products can cause women's love. Men like to be solemn and solemn black, black is also called men's color, men's special packaging and black can get men's favor.
Various peoples have different favorite colors. People call them ethnic colors. Americans like yellow. Products that use yellow packaging are popular, such as Kodak color film, the world’s largest construction machinery manufacturer, Kadapi, and Curlero’s. Cosmetics, sunscreen oils from the Mack Fakuta company, etc. However, the Japanese do not like yellow, yellow packaging in Japan is often not sold, some people think that Americans like yellow is because of the love of blond beauty, but also because in the hot areas of southern states, the sun looks golden The mysteries here are no longer discussed in depth. This kind of national favorite psychology is also relative and changing. We just emphasize that feelings of boredom can influence purchase behavior.