The Trend of China's Printing Industry Market (II)

Developing digital prepress technology
Over the next decade, with the continuous development of electronic computers and information dissemination technologies, digitization of the prepress industry (including color desktop systems, computer-to-printing plates, computer-to-printer, computer-to-paper, computer digital proofing, etc.) Processing and transmission technologies will be rapidly developed.
Its specific development goals are: high-precision, high-performance digital cameras, popularization and application of input scanners; preliminary promotion and application of direct plate making; digital proofing technology and equipment are popularized and promoted; and the integration and openness of hardware device systems are enhanced and satisfied. Sex, compatibility and upgrade flexibility requirements.
Developing efficient multicolor printing presses
"Multi-color" refers to offset, flexo, gravure and other printing presses to focus on the development of multi-color machines.
"Efficient" refers to high productivity and high efficiency in meeting quality requirements.
Improve post-press equipment quality
Post-printing exquisite automation means improving the quality of post-press processing equipment, developing large-format, high-speed, high-precision, multi-functional, fully automatic post-press processing equipment, and exquisite post-press processing products. Although the domestic post-press processing equipment has made remarkable progress in the past decade, it still has a large gap compared with the world's advanced level. Mainly in the post-press processing technology is relatively single, the equipment performance and automation needs to be improved; equipment stability, reliability and quality of automatic detection, automatic control technology is basically still blank.
Develop serialized printing equipment
Although China's printing equipment industry has developed rapidly, most printing equipment can basically meet the development needs of the printing industry in variety and quantity, but there is still a significant gap in quality and stability compared with developed countries. Therefore, the direction and focus of development in the next decade will be to improve quality and increase variety (serialization) to meet the needs of advances in printing technology.
Changes in the printing market
The printing market is also changing. The reduction of printing batches and the shortening of the life cycle are the mainstream of the printing industry in the future. Digital printing will also affect traditional printing methods in many ways.
Changes in the book printing market
The number of books and periodicals is increasing, and the number of printed books is becoming less and less. The hotspots for sales of books and periodicals are being transferred faster and faster, and the cycle for printing books and periodicals is also getting shorter and shorter. In the next few years, the short edition of Chinese book printing will account for 60% of the total printing of books and periodicals. This change made it possible to print on demand using digital printing equipment and technology. The promotion of on-demand printing will also significantly reduce the inventory of publishing houses and further accelerate the publishing cycle.
Changes in the bill printing market
With the deepening of reforms, China’s various bills have become more and more personal. The potential for personalized printing markets such as telecommunications, postal services, banking, securities, insurance, various types of tickets, and utilities is very high. Digital printing machines and technologies that can achieve personalized and variable data printing will be very popular.
Anti-counterfeit printing market changes
In anti-counterfeit printing, many need to be implemented with variable data such as three-dimensional bar codes, and variable data must be completed using digital printing technology and equipment. Digital printing also has great potential in the security printing market.
Changes in the commercial printing market
In recent years, the proportion of commercial printing in the entire printing industry has been increasing year by year, while the proportion of short-run printing, personalized printing, ultra-short commercial printing, and variable data printing is also rising in commercial printing. For example, the samples of the exhibition, color business cards, various recipes, various certificates, and other products are all suitable for digital printing equipment printing, especially for small and medium-sized enterprises in commercial printing applications.
Changes in the packaging and printing market
Digital printing has been used in packaging and label design production systems to produce labels for various brands of alcoholic products, food, beverages and other products. Digital technology is also playing an increasingly important role in the printing of flexible packaging. Digital technology enables packaging label printers to use computer-to-plate to eliminate pre-press film. With the continuous development of digital printing technology and the integration of processing functions, the printing plate will be eliminated from the online label production together with the film.
Rapid print market changes
The rapid development of digital technology will provide a huge market for rapid printing. Digital printing, digital proofing equipment and technology will probably replace the traditional small offset printing in the fast printing industry. Using network transmission technology and using digital printers, documents will greatly increase office efficiency. Digital printing will soon extend its reach to on-demand printing and short-run and fast printing in the fields of commerce, publishing and other fields.
On the whole, the future development of China's printing industry will be based on market needs, attach importance to professional management and large-scale production, improve labor productivity and equipment utilization, prevent small but complete and low-level duplication and original renewal, let Enterprises use high-tech starting point, high-grade quality, high-efficiency speed and high value-added content to increase market competitiveness. (Finish)