Brand aging, sometimes cabinet companies, innovation and change

The establishment of brand light is not enough, and it requires follow-up maintenance, and continuously injects new elements into the brand. The concept of consumers is changing. Cabinet companies must also refine new concepts from the accumulation of their own brand culture and create a rich, readable and innovative brand culture system. If the corporate brand is not maintained, it will gradually lead to the aging of the brand, so one day it will be forgotten in many brands such as stars.

Brand aging, sometimes cabinet companies, innovation and change

The brand is the product of marketization, the market is constantly changing, and the value represented by the brand is constantly changing. If the value of the seller's market in the product era is used to define and understand today's brand, it is obviously problematic. In today's consumer market where consumer materials are unprecedentedly rich and information exchange is unprecedentedly developed, consumers are no longer the end of the brand economy chain, and they have become the decisive factor in determining the brand's fate.

A brand is the product of a consumer and a company interacting through a product (service) or emotion. Consumers are the key factor in brand composition and the main reason for brand aging. Brand aging occurs in the market but in the consumer brain.

The most deadly thing that causes the brand to age is that it ignores the key factors of the consumer's brand composition, and only analyzes the reasons for brand aging from the perspective of the company. The result can only be a temporary solution.

People's needs and desires for consumption materials are objectively hierarchical. When the low-level needs are basically met, its incentives will be reduced, its dominant position will no longer be maintained, and high-level needs will replace it as the main reason for promoting behavior. Moreover, if some needs are met, they cannot be the cause of inspiring people's behavior, so they are replaced by other needs.

This behavior is reflected in the cabinet brand means that the cabinet brand can no longer fully meet the needs of consumers in terms of product function or emotional benefit. At this time, if the cabinet brand owners can not adjust the relevant factors that constitute the brand in time, and create new consumption incentives according to the changes in demand, then the cabinet brand will soon age and be rejected by consumers.

If the cabinet brand can bring enough consumer pleasure to the added value of physical function and emotion, the brand can gain the recognition and love of the consumer, and the brand reputation and loyalty can be generated.

However, if consumers' demand for added value such as brand physical function or emotion exceeds that provided by the brand, then the consumer's consumption pleasure will be less and less, and the final result is that the brand image is in the eyes of consumers. The aging of the aging, consumer spending attention is gradually attracted by other brands.

The most direct manifestation of the disconnect between cabinet brand and consumer demand is: lack of innovation in products or new products are not recognized by consumers, advertising planning and media communication are out of focus, brand image is increasingly blurred, and market share is gradually being eroded by competitive brands. It is not easy to build a successful brand. Cabinet companies can't afford to give up. Otherwise, the result of neglecting brand innovation will be all efforts.

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Chengdu Lianxiang New Material Co., Ltd , https://www.cdlxyzhj.com