Furniture sales growth is not as strong as building materials custom furniture development prospects

Recently, the report on the first half of 2013 household consumption trends released by Hongxing Meikailong, a large domestic household circulation company, was released. The report shows that sales of building materials in the first half of the year increased by 25% year-on-year, while sales of furniture products increased by 13.7%, although furniture panels Both the sales of solid wood and the sales of solid wood showed an increase, but the sales growth of plate products was obviously less than that of solid wood products. The industry believes that in the future, custom furniture will become a new growth point in the market, and the competition in the furniture industry has evolved from the competition of the comprehensive strength of furniture enterprises to the competition of the industrial chain. The home enterprises are fighting for a group or a new way out.

Data: Building materials sales increased by 25% year-on-year

The report shows that although the first half of the year is the traditional off-season of home improvement, the data shows that the off-season is not weak. Among them, the sales of furniture panels and solid wood are two days. According to reports, in the first half of the year, Red Star Macalline's three-time marketing activities nationwide sales exceeded 6 billion, a year-on-year increase of more than 10%. In addition, sales of building materials in the first half of the year increased by 25%, while sales of furniture products increased by 13.7%.

In addition, the report shows that the Red Star Macalline 27th Anniversary National Mall has achieved sales of more than 1.5 billion, of which the share of building materials category is close to 50%. At the same time, in the first half of the year, the sales of solid wood furniture in the furniture category of Red Star Macalline National Mall increased rapidly, and the plate furniture declined significantly. “The solid wood furniture has been welcomed and popular, and it has become a significant market phenomenon.” Zhu Changling, chairman of the China Furniture Association, said that the popularity of solid wood furniture is related to the economic reasons and consumption concepts behind it. The off-season is booming, indicating the tradition of building materials industry. The seasonal pattern of the off-season season is quietly changing, and household consumption is expected to rise further in the second half of the year.

Trend: The development of custom furniture is huge

According to the relevant person in charge of Red Star Macalline, “With the growth of the new generation of consumer groups in the 1980s, personalized consumer demand has become the mainstream, and custom furniture is in line with the requirements of modern young people to admire individuality.” The person in charge predicted that the current senior Custom furniture has accounted for about 10% of the entire furniture market, and the demand for custom furniture is expanding and the development prospects are huge.

In this regard, Zuo Boyang, honorary president of Foshan Furniture Association, also said that custom furniture has been favored by the public in recent years, and it is related to the change of the apartment type. “Because of the small and medium-sized apartment, the finished furniture is gradually unable to meet the increasing utilization of space by consumers. The high demand, custom furniture has development opportunities, and its prospects are indeed very broad. However, it is still difficult for merchants to promote large-scale, in addition to the large-scale industrial production problems, it also faces many industry problems that need to be regulated, because Non-custom furniture styles also show a diversified trend."

Opinion: Integrating resources to form a way out

For the change of supply and demand in the furniture retail market this year, Jiang Dehui, executive director and secretary general of the Guangdong Furniture Chamber of Commerce, said in an interview with the Information Times reporter that in the past three years, with the tightening of the property market regulation, the external conditions of the industry development occurred. With the change, the need for industrial adjustment has also appeared internally. With the severe market situation, the competition of the industry has evolved from the competition of the comprehensive strength of the furniture enterprises to the competition of the industrial chain.

For many of the current furniture stores, the marketing of customers, Jiang Dehui believes that the integration of resources has become the primary task of furniture stores, which store and furniture factory, the higher the degree of cooperation with the industry chain, which store The foundation for the development of the market outlook will be more stable.

The reporter learned that at present, many building materials and furniture companies are planning to integrate and hold the group. The Guangdong Home Furnishing Federation, which is prepared by the Guangdong Furniture Chamber of Commerce, will be established. It is planned to be composed of 50 leading brands in the furniture industry and 50 leading brands in the building materials industry. It includes the first-line brands of European cabinets, Sophia wardrobes, Wrigley sanitary wares, Marco Polo tiles and so on.

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