Europe and the United States gift design case selection (a)

In modern social communication, gifts are indispensable to increase friendship and promote communication. It is the "tie" of friendship and emotional communication. The spiritual value it embodies far exceeds the value of the product itself. In order to enhance the atmosphere and taste of gifts and improve the value and efficacy of gifts, gift packaging design is even more important. It can express the intentions of the donors, at the same time, it can protect the beautifying gifts and give them gifts.
China has always had the virtues of “respecting gifts” from ancient times to now, especially in the time-honored economic activities, the company’s relationship with companies, groups and groups, producers and consumers, and people-to-people exchanges in a certain period of time. The choice of gift design is very important, it can give people an aftertaste and association, while improving people's sentiments. Therefore, we cannot regard gifts as merely ordinary items, but use them as artwork to carefully plan creations. For example, the creativity of DEPASQUALE advertising, as a company with Italian tradition, cherishes the traditional values ​​of family and friends. It is most appropriate to choose "noodles" as creative ideas. Because Italians like pasta, the gift design is wrapped in spaghetti wraps, accompanied by exquisite greeting cards, which express the blessings of happiness and health. The US egg design and sales gift packaging design uses a simple and cute shape of chicken and eggs, red and white colors, bright contrast, has a strong attraction. Expressing close relationships between people and linking with the attributes of their own companies. BD-TANK gift design is ingenious, in an inflatable parcel filled with a chocolate gift box, giving people a fresh feeling. The Rotary Creative Corporation promoted self-promotion and thanked the family for sending holiday gifts during the celebration of the new name. With the theme of “Shared with you”, choose postcards, pencils, stickers, and other combinations of stationery to create a beautiful tomorrow with your customers.
From the above examples, the European and American gift packaging design focuses on creativity, adopts a simple and aggressive form, pursues humor, interest, and conveys information in a subtle way. It is worth learning from us. Gifts are not about the level of content, but about targeted creativity and planning. To study giving objects. It is necessary to introduce the concept of purpose and convey the information to the other party. Therefore, in the choice of materials and form, color patterns should be innovative.
China is a "state of etiquette," which spreads a good tradition of "going with the goose in a thousand miles. Gift rituals are a kind of etiquette culture, and gift packaging has a wide market. In the economic society, exchanges between various ethnic groups are more frequent and gift packaging is the carrier of etiquette culture. He spreads complex emotions and subtle messages. To develop the world market, it is even more important to thoroughly study the spiritual culture of this etiquette culture.