Fang Dale: Going out only for better development

Fangda Liang, Chairman of Hongda Yipinju Hongda Yipinju Exhibition Hall

As the founder and leader of the company, the company hopes that the company it manages can continue to improve and develop. Even if it cannot become the leading brand of an industry, it also has the idea of ​​moving forward. In the special and traditional industry of mahogany furniture, there are a lot of companies, and everyone has a common desire to be stronger and bigger. In Shaxi Town, Zhongshan City, Guangdong Province, Zhongshan Hongda Yipinju Furniture Co., Ltd., which has been established for nearly 20 years, is the oldest manufacturer of mahogany furniture. Its chairman, Fang Daliang, has always insisted on “going out” and learning from experience. Continuously improve corporate management, only for better development.

At the beginning of the 21st century, the “10th Five-Year Plan” began, and China launched a “going out” strategy to encourage and support more advantageous enterprises to become powerful multinational companies and famous brands. However, for Hongda Yipinju, “going out” is a place to inspect the market and learn from others' success. At the same time, it spreads the characteristics of its own enterprise, and then comes back to strengthen the strength of the enterprise and the experience absorbed by the practice, and constantly take the essence in practice. Dross. "From the beginning of the business to the present, every time I go out to see the market, it is my habit to visit some customers. If I have not gone out for a long time, I will be uncomfortable." This is Fang Daliang's reporter. the words said.

The reporter knows that Fang Daliang’s “going out” habits began with the contact with Hongda’s product last year. Whenever a reporter visits Fang Daliang, the chairman of Hongda Yipinju, he is always worthy of sharing the experience of going out and the market phenomenon he has seen. He also said: "I have visited several areas in some areas, but each harvest is different. Sometimes there may not be a lot of gains. It is always good to see the world outside. In the mahogany furniture industry, there are many companies. The boss also often goes out, and there are also some companies that are behind closed doors. I think that as long as I go out, I will take this step and learn more or less, so as to constantly improve and improve the management and operation of the company. Improve the visibility of companies in the industry and expand the influence of corporate brands among consumers."

A few years ago, Hongda Yipin was mainly engaged in the business of red rosewood and lobular rosewood furniture, and took the high-end route of mahogany furniture. This year, the reporter found that its exhibition hall not only increased the sandalwood series of furniture products, but also opened a new mahogany furniture outlet, mainly selling wood furniture such as chicken wings, hedgehog rosewood, and African rosewood. The author is very curious, Fang Dale has a sense of accomplishment: "At present, we are taking high-end products as the mainstay, supplemented by special sales furniture, this two-pronged business philosophy, fully serving customers of different grades. Of course, this move is not The rise of the moment, but the result of my exploration in the past few years, is the decision made after going out to inspect the market. At present, mahogany furniture has gradually formed the mainstream of consumption, and ordinary people can also afford it. In the consumer group that we have accumulated in the past two decades Among them, a considerable number of consumers prefer sandalwood furniture. In response to market development, we have launched some sandalwood furniture and achieved certain results. We are gradually improving the serialization of our products."

In the enterprise, Fang Daliang also plays the role of designer. According to its disclosure, once out, the inspiration has sprouted hundreds of times. “Going out” is open-minded and always awake, and the feelings come with it. Every inspiration can make a big step in design. “Hongda Yipin Residence produces and sells mahogany furniture in the style of Ming style, and also some Qing style furniture. Ming style furniture pays attention to 'type, art, rhyme', simple, simple and stylish, with huge shape and carving Compared with the Qing style furniture, the Ming style furniture takes up a small space and the classical charm is more intense, which is very suitable for people in urban life."

At present, Hongda Yipinju is one of the well-known mahogany furniture enterprises in Zhongshan City, and it has considerable popularity in the industry. Over the years, Fang Daliang has accumulated a lot of market experience, and has opened up markets in Beijing, Shandong, Xi'an and other places to establish professional stores.

Going out is easy, but whether you can go well is the key. Every step of HTC's product change is based on the perseverance of its chairman, Fang Daliang. Whether it is business strategy, product design or market positioning, it is changing, developing and perfecting. "Going out, just hope to develop better!" This is the common wish of HTC. (

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