Private custom furniture market size or into another blue sea

The large-scale growth of domestic and international real estate market sales and the National Building Materials Home Furnishings Index (BHI) marked the arrival of the traditional peak season for home improvement, and the furniture industry began to pick up. According to the National Bureau of Statistics, from January to April, the sales area of â€‹â€‹commercial housing was 297.61 million square meters, up 38% year-on-year; the sales of commercial housing was 198.7 billion yuan, up 59.8%. At the same time, the national building materials and household prosperity index BHI in April data was 107.94, but the chain rose by more than 25%. The sales of home building materials above designated size in the country was 9.7 billion yuan in April, an increase of 34.54% from the previous month.

Qin Zhanxue, vice president of China Building Materials Circulation Association, believes that the rising trend of BHI in April was affected by the seasonality of the renovation season and the release of rigid demand for real estate.

In the warming up of the furniture industry, custom furniture can be described as a sudden rise and rapid growth. Some insiders predict that "custom furniture" will become the next growth point of the furniture industry. At this year's Guangbo Fair, many merchants have said that custom furniture sales are growing at a rate exceeding 100%. According to the statistics of authoritative organizations, the domestic furniture market will reach 1 trillion yuan in 2013. Although the share of custom furniture accounted for only 10% of the overall furniture market in 2012, the market size of this 100 billion market may become the driving force for this furniture market to enter another blue ocean.

â€œCustomized furniture is only the tip of the iceberg in the domestic furniture market. It started late, is small in scale, and develops slowly. The huge market capacity has not been effectively released. However, in recent years, the custom furniture market has a tendency to rise from the outside world. The development track of the industry is clear day by day. The demand for custom furniture in large and medium-sized cities and middle- and high-income people has risen sharply, and the future development prospects are very optimistic." Xiong Xiaokun, a light industry researcher at China Investment Consulting, said in an interview with the author.

The growth of custom furniture consumption, thanks to the improvement of people's living standards, is the yearning for the pursuit of high quality life. "I want to buy a set of custom furniture, which will show my life taste and highlight my own style." Mr. Qiao from the Chaoyang Mong Kok Community in Chaoyang District, Beijing said to the author. Xiong Xiaokun believes that: On the one hand, with the improvement of residents' income level, the quality, price and taste requirements of furniture are gradually improved. It is difficult to meet the requirements of middle and high income people by simply purchasing, and custom furniture is increasingly favored by consumers; on the other hand, customization Furniture has been raging with the concept of â€œcustomizationâ€. Consumers donâ€™t know much about custom furniture. Some people have the suspicion of following the trend, which has promoted the sales of custom furniture to some extent.

Custom homes on the market today have two trends that are leading the trend this year. One type is integrated home, which is also the so-called "big home" concept. In addition to providing conventional products, furniture manufacturers have extended the direction of cabinets, custom cloakrooms, storage cabinets and accessories to create an overall layout. The second category is technological intelligence. At present, the main competition in the custom furniture industry is concentrated on the custom closet. In order to stand out from the competition, some manufacturers choose the strategy of material differentiation. Some merchants have taken the lead in highlighting the â€œaluminum wardrobeâ€ and completely broke the environmental protection standards of the furniture. Really create a zero formaldehyde room. The perfect combination of modern technology and custom furniture is also a driving factor for consumers to be keen on custom furniture.

Although custom furniture has good development prospects, there are still certain problems in the industry. The cost is not easy to control, and there is a lack of professional staff. Some enterprises still use the "customized" scorpion to shoddy, deceive consumers, and consumers' rights are difficult to maintain. Many problems still exist, laying a huge disaster for the healthy development of the entire industry. Xiong Xiaokun said that relevant state departments and local governments should issue industry development plans and detailed documents in a timely manner, while industry organizations and key enterprises should actively perform self-discipline and earnestly perform corporate duties, laying the foundation for long-term healthy development of the industry. In addition, some insiders said that the demand for domestic furniture customization has huge market space at all levels of consumption. How to combine the provision of personalized services and strengthen the management ability of the supply chain is the key to promote the further development of the customized furniture industry.

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